These are the ads we were able to track, not every ad placed in India. What is covered →

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Head to head · Retail

Vasanth & Co vs Zota Healthcare (P)

In India's Retail category, Vasanth & Co ads appeared 83,112 times and Zota Healthcare (P) ads 2,12,402 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Vasanth & Co Zota Healthcare (P)
Ads run in Retail 83,112 2,12,402
Top medium Radio Radio

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Retail advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Vasanth & Co and Zota Healthcare (P), side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Vasanth & Co Zota Healthcare (P)
Radio
50.8%
99.8%
TV
46%
none
Print
2.3%
0.2%
Digital
0.9%
0.1%

What the gap means.

The signals that separate Vasanth & Co and Zota Healthcare (P) in Retail, each drawn from our ad-monitoring sources.

01 The gap between them is 1,29,290 Retail ads.
02 Both put most of their Retail ads on Radio: 51% for Vasanth & Co and 100% for Zota Healthcare (P).
1,29,290

more Retail ads from Zota Healthcare (P) than from Vasanth & Co, about 2.6× as many. The media Vasanth & Co leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Vasanth & Co vs Zota Healthcare (P).

How many Retail ads did Vasanth & Co and Zota Healthcare (P) run?

Vasanth & Co 83,112, Zota Healthcare (P) 2,12,402. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Retail advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.