These are the ads we were able to track, not every ad placed in India. What is covered →

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Head to head · Retail

Lulu Intl Shopping Mall vs Reliance Retail

In India's Retail category, Lulu Intl Shopping Mall ads appeared 71,974 times and Reliance Retail ads 1,92,306 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Lulu Intl Shopping Mall Reliance Retail
Ads run in Retail 71,974 1,92,306
Top medium Radio Radio

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Retail advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Lulu Intl Shopping Mall and Reliance Retail, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Lulu Intl Shopping Mall Reliance Retail
Radio
96.4%
35.2%
Digital
1.5%
34.1%
TV
0.6%
24.8%
Print
1.5%
5.8%

What the gap means.

The signals that separate Lulu Intl Shopping Mall and Reliance Retail in Retail, each drawn from our ad-monitoring sources.

01 The gap between them is 1,20,332 Retail ads.
02 Both put most of their Retail ads on Radio: 96% for Lulu Intl Shopping Mall and 35% for Reliance Retail.
1,20,332

more Retail ads from Reliance Retail than from Lulu Intl Shopping Mall, about 2.7× as many. The media Lulu Intl Shopping Mall leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Lulu Intl Shopping Mall vs Reliance Retail.

How many Retail ads did Lulu Intl Shopping Mall and Reliance Retail run?

Lulu Intl Shopping Mall 71,974, Reliance Retail 1,92,306. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Retail advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.