These are the ads we were able to track, not every ad placed in India. What is covered →

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Head to head · Telecom

Bharti Airtel vs Samsung India Electronics

In India's Telecom category, Bharti Airtel ads appeared 60,432 times and Samsung India Electronics ads 4,19,599 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Bharti Airtel Samsung India Electronics
Ads run in Telecom 60,432 4,19,599
Top medium TV Digital

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Telecom advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Bharti Airtel and Samsung India Electronics, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Bharti Airtel Samsung India Electronics
Digital
35%
74.5%
TV
64.4%
12.8%
Radio
none
11.2%
Print
0.6%
1.5%

What the gap means.

The signals that separate Bharti Airtel and Samsung India Electronics in Telecom, each drawn from our ad-monitoring sources.

01 The gap between them is 3,59,167 Telecom ads.
02 They buy different media: Bharti Airtel leans on TV, Samsung India Electronics on digital.
3,59,167

more Telecom ads from Samsung India Electronics than from Bharti Airtel, about 6.9× as many. The media Bharti Airtel leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Bharti Airtel vs Samsung India Electronics.

How many Telecom ads did Bharti Airtel and Samsung India Electronics run?

Bharti Airtel 60,432, Samsung India Electronics 4,19,599. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Telecom advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.