Icici Lombard Gen Insurance Advertising in India
Icici Lombard Gen Insurance ads appeared 51,355 times across Indian media, which puts it #19 among BFSI brands. 36,564 of those were on digital, more than on any other medium. February is its busiest month.
- 71% of its ads run online.
- 63% of its TV airtime runs alongside News Bulletin.
- It runs about 10× more ads in February than in its quietest month.
Where its ads run.
Icici Lombard Gen Insurance splits its measured ads across 4 media, and digital leads at 71%. The dashed line shows what a typical BFSI brand does.
Each bar is the share of Icici Lombard Gen Insurance's ads that ran on that medium. The dashed line is the average across all BFSI brands.
Where it airs on TV.
ads on Abn Andhra Jyothi, the TV channel it advertises on most.
This is the number of ads Icici Lombard Gen Insurance ran on each channel.
63% of its TV airtime runs with News Bulletin.
Each figure is the share of Icici Lombard Gen Insurance's TV airtime that ran alongside that kind of programme.
A clear airing peak around 5 PM.
Icici Lombard Gen Insurance's airings cluster around 17:30-17:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Icici Lombard Gen Insurance's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Monday indexes highest, making it the brand's busiest broadcast day.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Icici Lombard Gen Insurance's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Icici Lombard Gen Insurance ran for each product.
A geographic footprint, led by Pune.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
1.1% of BFSI voice.
Icici Lombard Gen Insurance accounts for 1.1% of all measured BFSI advertising, ranked #19 of 11,178 advertisers tracked in the category.
The BFSI field, measured.
Icici Lombard Gen Insurance ranks #19 of 11,178 advertisers in BFSI, counted by how many ads each one ran. These counts cover BFSI advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Icici Lombard Gen Insurance's media.
How many ads did Icici Lombard Gen Insurance run in India?
A Icici Lombard Gen Insurance ad appeared 51,355 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #19 among BFSI brands.
Where did Icici Lombard Gen Insurance's ads run?
Icici Lombard Gen Insurance ran 36,564 ads on digital, 7,968 ads on TV, 6,680 ads on radio and 143 ads on print.
Which TV channels did Icici Lombard Gen Insurance advertise on?
Icici Lombard Gen Insurance ran 331 ads on Abn Andhra Jyothi, more than on any other channel. Next come R Bangla and Thanthi TV.
What kind of TV programmes did Icici Lombard Gen Insurance advertise around?
63% of Icici Lombard Gen Insurance's television ads ran alongside news bulletin programming.
When did Icici Lombard Gen Insurance advertise the most?
Icici Lombard Gen Insurance ran the most ads in February and the fewest around October.
Campaigns we have run for brands like Icici Lombard Gen Insurance
A campaign we planned, booked and photographed for another advertiser in BFSI, run by the same team and the same process you would work with.
Small-format deposit ads in the Gujarati dailies
A deposit scheme is bought on one number, so the unit did not need size, it needed placement and repetition. Small-format ads ran in Gujarat Samachar and Divya Bhaskar leading with the 567 day scheme and its 7.75 per cent rate, with a QR code and a toll free number so a reader could act without leaving the page. Buying small units in the two largest Gujarati dailies bought frequency in the market rather than one large appearance.
Rate shoppers compare, so being present repeatedly in the papers they read matters more than dominating a single issue. The QR code turned a print unit into a measurable route, which is unusual for a small-format press buy.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in BFSI
Financial services advertising in India
Print is the sector’s leading medium, taking 70.6% of ad spend over the 12 months to September 2025. AMFI leads on 15.8% of that spend, 28.7% of the sector’s ads run on digital, and 2,118 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 49% on the opening quarter.
Up 91% on the opening quarter.
Down 29% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 70.6% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Tata Capital leads the medium
Television carries 27.0% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Tata Capital holds 26.0% of the medium’s spend and the top ten advertisers hold 87.3%.
News Bulletin takes 52.3%, the largest single share.
Prime time takes 32.6%, the largest single share.
Hindi takes 39.9%, the largest single share.
115 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Tata Capital led television in January 2026, on 26.0% of the medium’s spend, from 97 advertisers active.
Print: LIC leads the medium
Print carries 70.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, LIC holds 21.7% of the medium’s spend and the top ten advertisers hold 57.9%.
North zone takes 33.5%, the largest single share.
Indian Express Newspapers(bom) takes 24.1%, the largest single share.
Mumbai takes 9.0%, the largest single share.
Financial Express carried the most print ads over the 12 months to September 2025.
7,727 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
LIC led print in January 2026, on 21.7% of the medium’s spend, from 1,805 advertisers active.
Radio: LIC leads the medium
Radio carries 2.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, LIC holds 28.3% of the medium’s spend and the top ten advertisers hold 88.1%.
West zone takes 37.0%, the largest single share.
Prime time takes 36.1%, the largest single share.
Radio Mirchi carried the most radio ads over the 12 months to September 2025.
69 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
LIC led radio in January 2026, on 28.3% of the medium’s spend, from 58 advertisers active.
Digital: Tradingview leads the medium
Digital carries 28.7% of the sector’s ads over the 12 months to September 2025. In January 2026, Tradingview holds 7.2% of the medium’s spend and the top ten advertisers hold 45.0%.
Facebook takes 5.7%, the largest single share.
Display takes 84.6%, the largest single share.
Desktop Display takes 48.0%, the largest single share.
678 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Tradingview led digital in January 2026, on 7.2% of the medium’s spend, from 396 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 70.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
AMFI leads the sector on 15.8% of that spend.
The sector ran 240,720 ads from 2,118 advertisers in January 2026.
28.7% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 149 against an opening quarter of 100.
News Bulletin carries 52.3% of the sector’s TV ads.
North zone carries 33.5% of the sector’s print spend.
West zone carries 37.0% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?