Vasant Masala Advertising in India
Vasant Masala ads appeared 24,445 times across Indian media, which puts it #63 among Food & Beverages brands. 19,490 of those were on radio, more than on any other medium. March is its busiest month.
- 65% of its TV airtime runs alongside News Bulletin.
- It runs about 2336× more ads in March than in its quietest month.
- It accounts for 0.2% of all Food & Beverages ads, which makes it #63 in the category.
Where its ads run.
Vasant Masala splits its measured ads across 5 media, and radio leads at 80%. The dashed line shows what a typical Food & Beverages brand does.
Each bar is the share of Vasant Masala's ads that ran on that medium. The dashed line is the average across all Food & Beverages brands.
Where it airs on TV.
ads on Sandesh News, the TV channel it advertises on most.
This is the number of ads Vasant Masala ran on each channel.
65% of its TV airtime runs with News Bulletin.
Each figure is the share of Vasant Masala's TV airtime that ran alongside that kind of programme.
A clear airing peak around 8 PM.
Vasant Masala's airings cluster around 20:30-20:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Vasant Masala's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Monday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Vasant Masala's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Vasant Masala ran for each product.
A geographic footprint, led by Surat.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
0.2% of Food & Beverages voice.
Vasant Masala accounts for 0.2% of all measured Food & Beverages advertising, ranked #63 of 6,364 advertisers tracked in the category.
The Food & Beverages field, measured.
Vasant Masala ranks #63 of 6,364 advertisers in Food & Beverages, counted by how many ads each one ran. These counts cover Food & Beverages advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Vasant Masala's media.
How many ads did Vasant Masala run in India?
A Vasant Masala ad appeared 24,445 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #63 among Food & Beverages brands.
Where did Vasant Masala's ads run?
Vasant Masala ran 19,490 ads on radio, 4,645 ads on TV, 166 ads on print and 100 ads on digital.
Which TV channels did Vasant Masala advertise on?
Vasant Masala ran 952 ads on Sandesh News, more than on any other channel. Next come Zee 24 Kalak and Gujarat First.
What kind of TV programmes did Vasant Masala advertise around?
65% of Vasant Masala's television ads ran alongside news bulletin programming.
When did Vasant Masala advertise the most?
Vasant Masala ran the most ads in March and the fewest around October.
Campaigns we have run for brands like Vasant Masala
A campaign we planned, booked and photographed for another advertiser in Food & Beverages, run by the same team and the same process you would work with.
Hoardings across the Northeast, in the local script
National creative usually reaches the Northeast last and in the wrong language. This ran the other way: hoardings across the hill towns carried the nasal drop message with the brand name set in the local script alongside English, on rooftop and roadside sites at the junctions and market approaches that carry the town’s whole traffic. The symptom list stayed in English, where the pharmacy conversation already happens.
Setting the brand name in the regional script signals that the product is meant for that market rather than shipped into it, which matters in a category bought on trust at the counter. Junction sites in hill towns concentrate a whole town’s movement in a way a city site never does.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Food & Beverages
Food and beverages advertising in India
Television is the sector’s leading medium, taking 72.7% of ad spend over the 12 months to September 2025. Vishnu Packaging leads on 10.1% of that spend, 3.6% of the sector’s ads run on digital, and 1,814 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 33% on the opening quarter.
Up 52% on the opening quarter.
Down 19% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 72.7% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Nestle leads the medium
Television carries 72.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Nestle holds 16.3% of the medium’s spend and the top ten advertisers hold 67.9%.
Feature Films takes 20.6%, the largest single share.
Prime time takes 33.1%, the largest single share.
Hindi takes 32.9%, the largest single share.
131 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Nestle led television in January 2026, on 16.3% of the medium’s spend, from 281 advertisers active.
Print: GCMMF (Amul) leads the medium
Print carries 26.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, GCMMF (Amul) holds 11.3% of the medium’s spend and the top ten advertisers hold 54.5%.
North zone takes 44.7%, the largest single share.
Dainik Bhaskar Group Of Pubs takes 18.1%, the largest single share.
Kolkata takes 2.8%, the largest single share.
Dainik Jagran carried the most print ads over the 12 months to September 2025.
1,578 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
GCMMF (Amul) led print in January 2026, on 11.3% of the medium’s spend, from 589 advertisers active.
Radio: Vishnu Packaging leads the medium
Radio carries 0.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Vishnu Packaging holds 15.3% of the medium’s spend and the top ten advertisers hold 63.2%.
North zone takes 36.4%, the largest single share.
Prime time takes 29.3%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
224 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Vishnu Packaging led radio in January 2026, on 15.3% of the medium’s spend, from 125 advertisers active.
Digital: GCMMF (Amul) leads the medium
Digital carries 3.6% of the sector’s ads over the 12 months to September 2025. In January 2026, GCMMF (Amul) holds 17.8% of the medium’s spend and the top ten advertisers hold 43.8%.
Facebook takes 23.1%, the largest single share.
Display takes 71.1%, the largest single share.
Desktop Display takes 30.4%, the largest single share.
2,578 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
GCMMF (Amul) led digital in January 2026, on 17.8% of the medium’s spend, from 1,150 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Television takes 72.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Vishnu Packaging leads the sector on 10.1% of that spend.
The sector ran 375,585 ads from 1,814 advertisers in January 2026.
3.6% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 133 against an opening quarter of 100.
Feature Films carries 20.6% of the sector’s TV ads.
North zone carries 44.7% of the sector’s print spend.
North zone carries 36.4% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?