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Vachhani Furniture Advertising in India

TLDR

Vachhani Furniture ads appeared 8,715 times across Indian media, which puts it #69 among Retail brands. 8,657 of those were on radio, more than on any other medium. October is its busiest month.

  • It runs about 49× more ads in October than in its quietest month.
  • It accounts for 0.3% of all Retail ads, which makes it #69 in the category.
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Monthly ad-volume trajectory
Last 14 months · the tallest point is its busiest month
49×
peak vs trough
Oct'24
Oct'24May'25Mar'26
Ads run
8,715
times an ad appeared
Category rank
#69
of 30672 in Retail
Share of category ads
0.3%
of every Retail ad
Media used
2
of 5 tracked media
Top medium
Radio
99% of its ads
Peak month
October
seasonal high

Where its ads run.

Vachhani Furniture splits its measured ads across 2 media, and radio leads at 99%. The dashed line shows what a typical Retail brand does.

What this means

Each bar is the share of Vachhani Furniture's ads that ran on that medium. The dashed line is the average across all Retail brands.

Medium % of its ads
Radio
99.3%
Print
0.7%
Vachhani Furniture Average across Retail brands

What it advertises.

Headline product
Vachhani Furniture

leads Vachhani Furniture's products by ad volume. The mix below shows how the rest of its ads split.

What this means

This is the number of ads Vachhani Furniture ran for each product.

01
Vachhani Furniture
8,657
02
Vachhani Furniture (Ahm)
58
Brand DNA

Vachhani Furniture advertises across 2 of the 5 media we track, and its ad-intensity score reflects how consistently it stays on air.

Seasonal
Ad-intensity score
10 / 100

A composite of reach, frequency, media breadth and how consistently the brand stays on air.

A geographic footprint, led by Ahmedabad.

AhmedabadGujaratMaharashtra
Ahmedabad
7,028
Gujarat
4
Maharashtra
1

City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.

0.3% of Retail voice.

Vachhani Furniture accounts for 0.3% of all measured Retail advertising, ranked #69 of 30,672 advertisers tracked in the category.

#69
Category rank
30,672
Advertisers tracked
Each dot = 1% of all Retail ad voice

The Retail field, measured.

 AdvertiserShare of the leaderAds run
01
2,12,402
02
1,92,306
03
83,112
05
Myg
63,880
09
Vachhani Furniture This brand
8,715
What this means

Vachhani Furniture ranks #69 of 30,672 advertisers in Retail, counted by how many ads each one ran. These counts cover Retail advertising only, so they are smaller than a brand's national total.

The whole shape, in one picture.

DigitalTVTop genrePrintRadio
Vachhani Furniture Average across Retail brands
AxisVachhaniRetail
Digital016
TV012
Top genre025
Print16
Radio9966
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Inside the report
01 TV channels
02 Programme genres
03 Daypart timing
04 Language & weekday
05 Digital footprint
06 Products
07 The India map
+ 9 more sections →

The short answers.

Optimised for the questions people, and AI engines, actually ask about Vachhani Furniture's media.

How many ads did Vachhani Furniture run in India?

A Vachhani Furniture ad appeared 8,715 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #69 among Retail brands.

Where did Vachhani Furniture's ads run?

Vachhani Furniture ran 8,657 ads on radio and 58 ads on print.

When did Vachhani Furniture advertise the most?

Vachhani Furniture ran the most ads in October and the fewest around September.

Retail

Campaigns we have run for brands like Vachhani Furniture

A campaign we planned, booked and photographed for another advertiser in Retail, run by the same team and the same process you would work with.

Tumbledry · Retail & E-commerce

Bengali hoardings taking a laundry chain into a district town

A national laundry chain arriving in a district town has to answer a local question, which is whether this is for people here. The hoardings answered it in Bengali, saying that the chain is now at Shantipur, and placed the sites where the town concentrates, at the railway junction and on the approach road beside it. The store count and the first order discount sat underneath as proof of scale and a reason to try.

What it delivered

Writing the arrival in Bengali and naming the town is what makes a national chain read as a local opening. Buying the railway junction reaches the commuting population of the whole town rather than one neighbourhood of it.

Format Hoardings
Market Shantipur, West Bengal
Language Bengali
Tumbledry hoarding in Bengali beside the Shantipur Junction station sign
The Tumbledry site on the approach road at Shantipur

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

E-commerce and shopping advertising in India

Television is the sector’s leading medium, taking 50.2% of ad spend over the 12 months to September 2025. Amazon Online leads on 32.2% of that spend, 69.2% of the sector’s ads run on digital, and 7,534 advertisers were still active in January 2026.

Trends and detail: the 12 months to September 2025Latest period: January 2026Television, print, radio and digitalTAM Media Research, via EP Insights
50.2%
Television share of spend
the sector’s most used medium over the 12 months to September 2025
95,426
Ads in January 2026
across all four media
7,534
Advertisers
active in January 2026
69.2%
Of ads on digital
digital is counted by ads, not spend

Where the volume moved, quarter by quarter

Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.

Print +299%
0
110
210
320
100
208
268
399
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 299% on the opening quarter.

Digital +100%
0
60
110
170
100
99
147
200
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 100% on the opening quarter.

Radio +9%
0
60
110
170
100
90
158
109
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 9% on the opening quarter.

Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.

The preferred medium

50.2% is television

Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 50.2% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.

Television 50.2%
Print 49.0%
Radio 0.8%

A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.

How many advertisers each medium carries

Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.

0
200
400
600
60
59
64
73
13379
12330
13161
14704
29
25
25
36
PrintDigitalRadio
Y2022 Y2023 Y2024

Television: Flipkart.Com leads the medium

Television carries 50.2% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Flipkart.Com holds 26.0% of the medium’s spend and the top ten advertisers hold 100.0%.

Top advertiser
Flipkart.Com
26.0% of the sector’s television spend in January 2026
Top 10 concentration
100.0%
of the sector’s television spend sits with ten advertisers
Advertiser count
16
active on television in January 2026
Preferred channel genres Share of TV ads · the 12 months to September 2025
22.2% is feature films
Feature Films 22.2%
Drama & soap 19.3%
News Bulletin 18.3%
Film Songs 9.2%
All others 31.0%

Feature Films takes 22.2%, the largest single share.

Preferred time bands Share of TV ads · the 12 months to September 2025
31.4% is prime time
Prime time 31.4%
Afternoon 22.6%
Morning 18.2%
Early morning 13.2%
All others 14.6%

Prime time takes 31.4%, the largest single share.

Languages aired Share of TV ads · the 12 months to September 2025
42.4% is hindi
Hindi 42.4%
Tamil 10.0%
Telugu 9.4%
Hindi+english 9.3%
All others 28.9%

Hindi takes 42.4%, the largest single share.

Advertisers seen only in this sector 9 advertisers
01 Sudarshan Networks
02 Fit India Organic
03 Gurukirpa Lifestyle
04 Freshtohome Foods
05 Promesse De Fleurs
06 Pazhayasoru.Com
07 Dunlop Projects
08 Zaaroz Services
09 Shivaya Fashions

9 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.

January 2026

Flipkart.Com led television in January 2026, on 26.0% of the medium’s spend, from 16 advertisers active.

100.0%
Top 10 share
8,602
Ads tracked
9
Sector-only advertisers

Print: Flipkart.Com leads the medium

Print carries 49.0% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Flipkart.Com holds 24.1% of the medium’s spend and the top ten advertisers hold 96.7%.

Top advertiser
Flipkart.Com
24.1% of the sector’s print spend in January 2026
Top 10 concentration
96.7%
of the sector’s print spend sits with ten advertisers
Advertiser count
34
active on print in January 2026
Zone-wise share Share of print spend · the 12 months to September 2025
33.4% is north zone
North zone 33.4%
West zone 29.1%
South zone 28.6%
East zone 8.9%

North zone takes 33.4%, the largest single share.

Publication groups Share of print spend · the 12 months to September 2025
49.7% is bennett, coleman
Bennett, Coleman 49.7%
Jagran Prakashan 7.0%
Rajasthan Patrika 6.4%
Dainik Bhaskar Group Of Pubs 5.5%
All others 31.4%

Bennett, Coleman takes 49.7%, the largest single share.

Leading markets Share of print ads · the 12 months to September 2025
5.6% is mumbai
Mumbai 5.6%
Bangalore 5.1%
New Delhi 4.5%
Gurgaon 3.8%
All others 81.0%

Mumbai takes 5.6%, the largest single share.

Most used publications Share of print ads · the 12 months to September 2025
01 Times Of India 36.9%
02 Maharashtra Times 1.6%
03 Amar Ujala 1.3%

Times Of India carried the most print ads over the 12 months to September 2025.

Advertisers seen only in this sector 124 advertisers
01 Blink Commerce
02 Merabo Lab
03 Eazydiner
04 Kisankonnect Safe Food Private
05 Tata Unistore
06 Snapdeal
07 D2cecommerce
08 Beverly Applications And Technologies
09 Tistabene Retails
10 Hsbe

124 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.

January 2026

Flipkart.Com led print in January 2026, on 24.1% of the medium’s spend, from 34 advertisers active.

96.7%
Top 10 share
124
Ads tracked
124
Sector-only advertisers

Radio: CaratLane leads the medium

Radio carries 0.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, CaratLane holds 53.1% of the medium’s spend and the top ten advertisers hold 100.0%.

Top advertiser
CaratLane
53.1% of the sector’s radio spend in January 2026
Top 10 concentration
100.0%
of the sector’s radio spend sits with ten advertisers
Advertiser count
11
active on radio in January 2026
Zone-wise share Share of radio spend · the 12 months to September 2025
33.8% is west zone
West zone 33.8%
South zone 33.3%
North zone 24.3%
East zone 8.6%

West zone takes 33.8%, the largest single share.

Preferred time bands Share of radio ads · the 12 months to September 2025
33.0% is prime time
Prime time 33.0%
Morning 22.7%
Early morning 15.3%
Afternoon 14.5%
All others 14.5%

Prime time takes 33.0%, the largest single share.

Stations used for advertising Share of radio ads · the 12 months to September 2025
01 My FM 32.5%
02 Radio Mirchi 16.6%
03 Red FM 4.2%
04 Radio One 3.2%
05 Ht Fever 3.1%

My FM carried the most radio ads over the 12 months to September 2025.

Advertisers seen only in this sector 47 advertisers
01 Eazydiner
02 Merabo Lab
03 Deals Wala
04 Cayro Shop
05 Beautiful Homes
06 Hashtag Steel
07 Diamondxe
08 Snackstar.In
09 Samosaparty Foods
10 Hinshitsu Manufacturing

47 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.

January 2026

CaratLane led radio in January 2026, on 53.1% of the medium’s spend, from 11 advertisers active.

100.0%
Top 10 share
1,541
Ads tracked
47
Sector-only advertisers

Digital: Amazon Online leads the medium

Digital carries 69.2% of the sector’s ads over the 12 months to September 2025. In January 2026, Amazon Online holds 16.5% of the medium’s spend and the top ten advertisers hold 45.2%.

Top advertiser
Amazon Online
16.5% of the sector’s digital spend in January 2026
Top 10 concentration
45.2%
of the sector’s digital spend sits with ten advertisers
Advertiser count
7,506
active on digital in January 2026
Leading publishers Share of digital ads · the 12 months to September 2025
14.9% is facebook
Facebook 14.9%
YouTube 7.0%
Cricbuzz 0.6%
X 0.6%
All others 76.9%

Facebook takes 14.9%, the largest single share.

Creative formats Share of digital ads · the 12 months to September 2025
83.4% is display
Display 83.4%
Video 16.6%

Display takes 83.4%, the largest single share.

Digital channels Share of digital ads · the 12 months to September 2025
39.6% is desktop display
Desktop Display 39.6%
Mobile Display 28.9%
Facebook Display 12.1%
Desktop Video 10.4%
All others 9.0%

Desktop Display takes 39.6%, the largest single share.

Advertisers seen only in this sector 30,413 advertisers
01 Blink Commerce
02 Home Interior Designs E-Commerce
03 The Gift Studio
04 Nobero
05 Tata Unistore
06 Alibaba.Com
07 Myfrido.Com
08 Teacoffeevendingsmachine.Com
09 Bewakoof Brands
10 Nykaa Fashion

30,413 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.

January 2026

Amazon Online led digital in January 2026, on 16.5% of the medium’s spend, from 7,506 advertisers active.

45.2%
Top 10 share
85,159
Ads tracked
30,413
Sector-only advertisers

Every medium peaks in a different season

The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.

JanFebMarAprMayJunJulAugSepOctNovDec
Radio
Digital
Television
Print
Peak advertising window Off-peak
Busiest days of the week the 12 months to September 2025
Television Heaviest on Saturday and Friday

Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.

What the data tells us

01

Television takes 50.2% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.

02

Amazon Online leads the sector on 32.2% of that spend.

03

The sector ran 95,426 ads from 7,534 advertisers in January 2026.

04

69.2% of the sector’s ads run on digital.

05

Print ad volume ended the 12 months to September 2025 at 399 against an opening quarter of 100.

06

Feature Films carries 22.2% of the sector’s TV ads.

07

North zone carries 33.4% of the sector’s print spend.

08

West zone carries 33.8% of the sector’s radio spend.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →

Updated March 2026. Want this brand's plan turned into a campaign?