Shoppers Stop Advertising in India
Shoppers Stop ads appeared 8,252 times across Indian media, which puts it #93 among Retail brands. 3,404 of those were on radio, more than on any other medium. April is its busiest month.
- 73% of its TV airtime runs alongside Drama / Soap.
- It runs about 8× more ads in April than in its quietest month.
- It accounts for 0.2% of all Retail ads, which makes it #93 in the category.
Where its ads run.
Shoppers Stop splits its measured ads across 5 media, and radio leads at 41%. The dashed line shows what a typical Retail brand does.
Each bar is the share of Shoppers Stop's ads that ran on that medium. The dashed line is the average across all Retail brands.
Where it airs on TV.
ads on Zee Bangla HD, the TV channel it advertises on most.
This is the number of ads Shoppers Stop ran on each channel.
73% of its TV airtime runs with Drama / Soap.
Each figure is the share of Shoppers Stop's TV airtime that ran alongside that kind of programme.
A clear airing peak around 7 PM.
Shoppers Stop's airings cluster around 19:30-19:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Shoppers Stop's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Tuesday indexes highest, making it the brand's busiest broadcast day.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Shoppers Stop's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Shoppers Stop ran for each product.
A geographic footprint, led by Hyderabad.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
0.2% of Retail voice.
Shoppers Stop accounts for 0.2% of all measured Retail advertising, ranked #93 of 30,672 advertisers tracked in the category.
The Retail field, measured.
Shoppers Stop ranks #93 of 30,672 advertisers in Retail, counted by how many ads each one ran. These counts cover Retail advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Shoppers Stop's media.
How many ads did Shoppers Stop run in India?
A Shoppers Stop ad appeared 8,252 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #93 among Retail brands.
Where did Shoppers Stop's ads run?
Shoppers Stop ran 3,404 ads on radio, 3,177 ads on digital, 1,086 ads on TV and 380 ads on print.
Which TV channels did Shoppers Stop advertise on?
Shoppers Stop ran 513 ads on Zee Bangla HD, more than on any other channel. Next come &tv HD and Z Zee TV HD.
What kind of TV programmes did Shoppers Stop advertise around?
73% of Shoppers Stop's television ads ran alongside drama / soap programming.
When did Shoppers Stop advertise the most?
Shoppers Stop ran the most ads in April and the fewest around August.
Campaigns we have run for brands like Shoppers Stop
A campaign we planned, booked and photographed for another advertiser in Retail, run by the same team and the same process you would work with.
Metro interiors taken end to end for a launch partnership
A launch partnership between a platform and a brand needs the same message everywhere or it reads as two campaigns. The coach interior was taken end to end, with both door panels, the connecting doors and the side panels carrying the Vivo T5x with the Flipkart sale date, the battery claim and the price. A commuter standing anywhere in the coach faced the same creative, and the QR code sat at standing eye level on every panel.
Taking the whole interior removes the competing advertisers a shared coach would carry and gives one message the full journey. Repeating the QR code on every panel means the response route is within reach wherever the passenger happens to be standing.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Retail
E-commerce and shopping advertising in India
Television is the sector’s leading medium, taking 50.2% of ad spend over the 12 months to September 2025. Amazon Online leads on 32.2% of that spend, 69.2% of the sector’s ads run on digital, and 7,534 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 299% on the opening quarter.
Up 100% on the opening quarter.
Up 9% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 50.2% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Flipkart.Com leads the medium
Television carries 50.2% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Flipkart.Com holds 26.0% of the medium’s spend and the top ten advertisers hold 100.0%.
Feature Films takes 22.2%, the largest single share.
Prime time takes 31.4%, the largest single share.
Hindi takes 42.4%, the largest single share.
9 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Flipkart.Com led television in January 2026, on 26.0% of the medium’s spend, from 16 advertisers active.
Print: Flipkart.Com leads the medium
Print carries 49.0% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Flipkart.Com holds 24.1% of the medium’s spend and the top ten advertisers hold 96.7%.
North zone takes 33.4%, the largest single share.
Bennett, Coleman takes 49.7%, the largest single share.
Mumbai takes 5.6%, the largest single share.
Times Of India carried the most print ads over the 12 months to September 2025.
124 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Flipkart.Com led print in January 2026, on 24.1% of the medium’s spend, from 34 advertisers active.
Radio: CaratLane leads the medium
Radio carries 0.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, CaratLane holds 53.1% of the medium’s spend and the top ten advertisers hold 100.0%.
West zone takes 33.8%, the largest single share.
Prime time takes 33.0%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
47 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
CaratLane led radio in January 2026, on 53.1% of the medium’s spend, from 11 advertisers active.
Digital: Amazon Online leads the medium
Digital carries 69.2% of the sector’s ads over the 12 months to September 2025. In January 2026, Amazon Online holds 16.5% of the medium’s spend and the top ten advertisers hold 45.2%.
Facebook takes 14.9%, the largest single share.
Display takes 83.4%, the largest single share.
Desktop Display takes 39.6%, the largest single share.
30,413 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Amazon Online led digital in January 2026, on 16.5% of the medium’s spend, from 7,506 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Television takes 50.2% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Amazon Online leads the sector on 32.2% of that spend.
The sector ran 95,426 ads from 7,534 advertisers in January 2026.
69.2% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 399 against an opening quarter of 100.
Feature Films carries 22.2% of the sector’s TV ads.
North zone carries 33.4% of the sector’s print spend.
West zone carries 33.8% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?