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V-Guard Industries Advertising in India

TLDR

V-Guard Industries ads appeared 31,740 times across Indian media, which puts it #22 among Consumer Durables brands. 25,240 of those were on TV, more than on any other medium. April is its busiest month.

  • 80% of its ads run on television.
  • 78% of its TV airtime runs alongside News Bulletin.
  • It runs about 102× more ads in April than in its quietest month.
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Monthly ad-volume trajectory
Last 16 months · the tallest point is its busiest month
102×
peak vs trough
Apr'25
Oct'24Jun'25Mar'26
Ads run
31,740
times an ad appeared
Category rank
#22
of 3450 in Consumer Durables
Share of category ads
1.2%
of every Consumer Durables ad
Media used
4
of 5 tracked media
Top medium
TV
80% of its ads
Peak month
April
seasonal high

Where its ads run.

V-Guard Industries splits its measured ads across 4 media, and TV leads at 80%. The dashed line shows what a typical Consumer Durables brand does.

What this means

Each bar is the share of V-Guard Industries's ads that ran on that medium. The dashed line is the average across all Consumer Durables brands.

Medium % of its ads
TV
79.5%
Radio
17.4%
Digital
1.9%
Print
1.2%
V-Guard Industries Average across Consumer Durables brands

Where it airs on TV.

TV channelAds run
01
Ntv
1,878
02
Mathrubhumi News
1,768
03
Tv9
1,547
04
Asianet News
1,525
05
V6 News
1,410
06
Twenty Four
1,357
07
Kanak News
1,315
08
Otv
1,277
1,878

ads on Ntv, the TV channel it advertises on most.

What this means

This is the number of ads V-Guard Industries ran on each channel.

78% of its TV airtime runs with News Bulletin.

News Bulletin 78% share of TV airtime
News Bulletin 78%
Reviews / Reports 4%
Interviews / Portraits / Discussio 4%
Film Based Magazines 4%
Drama / Soap 3%
Action / Thriller 2%
Comedies 2%
Religious / Devotional / Astrology 2%
What this means

Each figure is the share of V-Guard Industries's TV airtime that ran alongside that kind of programme.

A clear airing peak around 6 PM.

0003060912151821 peak 6 PM

V-Guard Industries's airings cluster around 18:30-18:59, with the deepest reach concentrated in a narrow window.

Time of day Ads run
18:30-18:591,153
21:30-21:591,025
12:30-12:59935
13:30-13:59935
11:30-11:59898
08:30-08:59893
What this means

Each spoke is the share of V-Guard Industries's airings in that part of the day. The longer the spoke, the busier the slot.

When, and in which languages.

Day of week
Monday
3,387
Tuesday
3,315
Saturday
3,206
Friday
3,139
Thursday
3,118
Sunday
3,063
Wednesday
2,887

Monday indexes highest, making it the brand's busiest broadcast day.

Creative language
Malayalam
828
Tamil
708
Telugu
575
Kannada
554
Oriya
460

Language spread shows how local, or how national, the buy really is.

The digital footprint.

Creative mix
60% Display
40% Video

The display-vs-video balance signals whether the buy is reach-first or premium-attention.

Where the ads run (online)Ads run
01
Facebookfacebook.com
266
02
YouTubeyoutube.com
181
03
Irctcirctc.co.in
22
04
OLXolx.in
4
05
Telanganatodaytelanganatoday.com
4
06
Economictimeseconomictimes.indiatimes.com
4
07
Timetime.is
3
08
Opindiaopindia.com
3
Formats & placements
Facebook Display
266
Desktop Video
229
Desktop Display
86
Facebook Video
4
Mobile Video
3
In App Video
2

What it advertises.

Headline product
V-Guard Ac Stabilizer

leads V-Guard Industries's products by ad volume. The mix below shows how the rest of its ads split.

What this means

This is the number of ads V-Guard Industries ran for each product.

01
V-Guard Ac Stabilizer
9,755
02
Tp V-Guard Stabilizer
3,730
03
V-Guard Air Cooler
3,676
04
V-Guard Stabilizer
2,619
05
Tp V-Guard Arizo Wires
2,090
06
V-Guard Wires
1,536
07
V-Guard Inspira Mixer Grinder
1,452
08
V-Guard Water Heater
1,214
09
V-Guard Food Processor
836
10
V-Guard Arizo Wires
807
Brand DNA

V-Guard Industries advertises across 4 of the 5 media we track, and its ad-intensity score reflects how consistently it stays on air.

TV-ledOmnichannelSeasonalNational
Ad-intensity score
36 / 100

A composite of reach, frequency, media breadth and how consistently the brand stays on air.

A geographic footprint, led by Kochi.

KochiTrivandrumCoimbatore
Kochi
1,900
Trivandrum
1,103
Coimbatore
1,050
Chennai
1,015
Bangalore
502
Mumbai
25
Bhubaneshwar
19
Manipal
17
Sambalpur
12
Cuttack
9

City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.

1.2% of Consumer Durables voice.

V-Guard Industries accounts for 1.2% of all measured Consumer Durables advertising, ranked #22 of 3,450 advertisers tracked in the category.

#22
Category rank
3,450
Advertisers tracked
Each dot = 1% of all Consumer Durables ad voice

The Consumer Durables field, measured.

 AdvertiserShare of the leaderAds run
01
1,75,078
03
68,974
04
57,240
06
56,364
07
49,750
09
V-Guard Industries This brand
22,979
What this means

V-Guard Industries ranks #22 of 3,450 advertisers in Consumer Durables, counted by how many ads each one ran. These counts cover Consumer Durables advertising only, so they are smaller than a brand's national total.

The whole shape, in one picture.

DigitalTVTop genrePrintRadio
V-Guard Industries Average across Consumer Durables brands
AxisV-GuardConsumer Durables
Digital232
TV8030
Top genre7848
Print14
Radio1734
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Inside the report
01 TV channels
02 Programme genres
03 Daypart timing
04 Language & weekday
05 Digital footprint
06 Products
07 The India map
+ 9 more sections →

The short answers.

Optimised for the questions people, and AI engines, actually ask about V-Guard Industries's media.

How many ads did V-Guard Industries run in India?

A V-Guard Industries ad appeared 31,740 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #22 among Consumer Durables brands.

Where did V-Guard Industries's ads run?

V-Guard Industries ran 25,240 ads on TV, 5,523 ads on radio, 592 ads on digital and 385 ads on print.

Which TV channels did V-Guard Industries advertise on?

V-Guard Industries ran 1,878 ads on Ntv, more than on any other channel. Next come Mathrubhumi News and Tv9.

What kind of TV programmes did V-Guard Industries advertise around?

78% of V-Guard Industries's television ads ran alongside news bulletin programming.

When did V-Guard Industries advertise the most?

V-Guard Industries ran the most ads in April and the fewest around February.

Consumer Durables

Campaigns we have run for brands like V-Guard Industries

A campaign we planned, booked and photographed for another advertiser in Consumer Durables, run by the same team and the same process you would work with.

Vivo · Electronics & Mobile

Train branding for a battery-led launch

A 7200 mAh battery is a commuter’s claim, so it ran where commuters are. Exterior train branding carried the Vivo T5x with its price and the Flipkart sale date, positioned to be read from the platform as the train pulls in and while riders wait to board. The message was kept to three things a passenger can absorb in that time: the battery, the price and the date the sale opens.

What it delivered

Buying the platform-facing surface means the creative is read during the wait, which is the longest attention a transit audience gives anything. Leading with the sale date turned the branding into a diary prompt rather than general awareness.

Format Train exterior branding
Product Vivo T5x 5G
Message Sale date and price
Vivo T5x train branding read from the platform as the train stands at the station
The Vivo exterior panels carrying the battery claim and sale date

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

FMCG advertising in India

Television is the sector’s leading medium, taking 67.4% of ad spend over the 12 months to September 2025. Hindustan Unilever leads on 8.4% of that spend, 4.2% of the sector’s ads run on digital, and 4,343 advertisers were still active in January 2026.

Trends and detail: the 12 months to September 2025Latest period: January 2026Television, print, radio and digitalTAM Media Research, via EP Insights
67.4%
Television share of spend
the sector’s most used medium over the 12 months to September 2025
851,902
Ads in January 2026
across all four media
4,343
Advertisers
active in January 2026
4.2%
Of ads on digital
digital is counted by ads, not spend

Where the volume moved, quarter by quarter

Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.

Print +4%
0
40
90
130
100
94
73
104
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 4% on the opening quarter.

Digital +72%
0
60
110
170
100
95
123
172
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 72% on the opening quarter.

Radio −31%
0
40
90
130
100
80
79
69
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Down 31% on the opening quarter.

Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.

The preferred medium

67.4% is television

Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 67.4% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.

Television 67.4%
Print 31.8%
Radio 0.9%

A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.

How many advertisers each medium carries

Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.

0
200
400
600
1998
1837
1476
1685
4590
4172
4246
5011
396
306
279
328
PrintDigitalRadio
Y2022 Y2023 Y2024

Television: Hindustan Unilever leads the medium

Television carries 67.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Hindustan Unilever holds 14.7% of the medium’s spend and the top ten advertisers hold 57.0%.

Top advertiser
Hindustan Unilever
14.7% of the sector’s television spend in January 2026
Top 10 concentration
57.0%
of the sector’s television spend sits with ten advertisers
Advertiser count
503
active on television in January 2026
Preferred channel genres Share of TV ads · the 12 months to September 2025
20.8% is feature films
Feature Films 20.8%
Drama & soap 19.2%
News Bulletin 15.8%
Film Songs 9.0%
All others 35.2%

Feature Films takes 20.8%, the largest single share.

Preferred time bands Share of TV ads · the 12 months to September 2025
32.8% is prime time
Prime time 32.8%
Afternoon 22.5%
Morning 17.2%
Early morning 13.3%
All others 14.2%

Prime time takes 32.8%, the largest single share.

Languages aired Share of TV ads · the 12 months to September 2025
35.2% is hindi
Hindi 35.2%
Tamil 12.3%
Telugu 8.6%
Kannada 7.8%
All others 36.1%

Hindi takes 35.2%, the largest single share.

Advertisers seen only in this sector 234 advertisers
01 Hector Beverages Private
02 Lattafa Perfumes Llc
03 Puro Wellness
04 Maliban Biscuit Manufactories
05 Unsp-Otc Products Range
06 American Pistachios Growers
07 Nuzen Herbal
08 Deoleo
09 Jcb Industries
10 Hillwood Impex

234 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.

January 2026

Hindustan Unilever led television in January 2026, on 14.7% of the medium’s spend, from 503 advertisers active.

57.0%
Top 10 share
463,172
Ads tracked
234
Sector-only advertisers

Print: SBS Biotech leads the medium

Print carries 31.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 7.5% of the medium’s spend and the top ten advertisers hold 33.3%.

Top advertiser
SBS Biotech
7.5% of the sector’s print spend in January 2026
Top 10 concentration
33.3%
of the sector’s print spend sits with ten advertisers
Advertiser count
1,093
active on print in January 2026
Zone-wise share Share of print spend · the 12 months to September 2025
44.7% is north zone
North zone 44.7%
West zone 26.2%
South zone 15.5%
East zone 13.6%

North zone takes 44.7%, the largest single share.

Publication groups Share of print spend · the 12 months to September 2025
15.4% is dainik bhaskar group of pubs
Dainik Bhaskar Group Of Pubs 15.4%
Bennett, Coleman 12.0%
Rajasthan Patrika 11.2%
Jagran Prakashan 10.7%
All others 50.7%

Dainik Bhaskar Group Of Pubs takes 15.4%, the largest single share.

Leading markets Share of print ads · the 12 months to September 2025
3.2% is mumbai
Mumbai 3.2%
Kolkata 2.5%
Nagpur 2.4%
New Delhi 2.2%
All others 89.7%

Mumbai takes 3.2%, the largest single share.

Most used publications Share of print ads · the 12 months to September 2025
01 Amar Ujala 5.7%
02 Dainik Jagran 4.2%
03 Hindustan 2.2%

Amar Ujala carried the most print ads over the 12 months to September 2025.

Advertisers seen only in this sector 2,791 advertisers
01 Dhariwal Tobacco Products
02 MSN Laboratories
03 Ss Associates (Del)
04 Maa Vindhyavasini Tobacco
05 Ghanshyamdas
06 Chaturbhuj Pharmaceuticals
07 Ayurved Sumshodhanalaya (Pune)
08 Paras Miracle Poly Product
09 B C Hasaram & Sons
10 Grtm Industries

2,791 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.

January 2026

SBS Biotech led print in January 2026, on 7.5% of the medium’s spend, from 1,093 advertisers active.

33.3%
Top 10 share
9,880
Ads tracked
2,791
Sector-only advertisers

Radio: SBS Biotech leads the medium

Radio carries 0.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 16.6% of the medium’s spend and the top ten advertisers hold 58.7%.

Top advertiser
SBS Biotech
16.6% of the sector’s radio spend in January 2026
Top 10 concentration
58.7%
of the sector’s radio spend sits with ten advertisers
Advertiser count
193
active on radio in January 2026
Zone-wise share Share of radio spend · the 12 months to September 2025
34.2% is north zone
North zone 34.2%
West zone 32.9%
South zone 19.1%
East zone 13.8%

North zone takes 34.2%, the largest single share.

Preferred time bands Share of radio ads · the 12 months to September 2025
29.6% is prime time
Prime time 29.6%
Afternoon 23.4%
Morning 20.3%
Early morning 15.0%
All others 11.7%

Prime time takes 29.6%, the largest single share.

Stations used for advertising Share of radio ads · the 12 months to September 2025
01 My FM 14.3%
02 Big FM 11.6%
03 Radio City 6.0%
04 Red FM 6.0%
05 Radio Mirchi 4.6%

My FM carried the most radio ads over the 12 months to September 2025.

Advertisers seen only in this sector 357 advertisers
01 Ikea Furnitures
02 Kedia Pavitra
03 Vikram Roller Flour Mills
04 Gujarat Growmed Mkt(I)
05 Vimal Agro Products
06 Attica Gold Pan Masala
07 Pinkcity Mills
08 Walko Qsr
09 Kirana King Marketing
10 R P Locks

357 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.

January 2026

SBS Biotech led radio in January 2026, on 16.6% of the medium’s spend, from 193 advertisers active.

58.7%
Top 10 share
295,323
Ads tracked
357
Sector-only advertisers

Digital: Soundrise Hearing Solutions leads the medium

Digital carries 4.2% of the sector’s ads over the 12 months to September 2025. In January 2026, Soundrise Hearing Solutions holds 10.3% of the medium’s spend and the top ten advertisers hold 39.0%.

Top advertiser
Soundrise Hearing Solutions
10.3% of the sector’s digital spend in January 2026
Top 10 concentration
39.0%
of the sector’s digital spend sits with ten advertisers
Advertiser count
3,179
active on digital in January 2026
Leading publishers Share of digital ads · the 12 months to September 2025
30.0% is facebook
Facebook 30.0%
YouTube 16.5%
Abplive 1.2%
Youtube 0.9%
All others 51.4%

Facebook takes 30.0%, the largest single share.

Creative formats Share of digital ads · the 12 months to September 2025
59.9% is display
Display 59.9%
Video 40.1%

Display takes 59.9%, the largest single share.

Digital channels Share of digital ads · the 12 months to September 2025
21.6% is mobile display
Mobile Display 21.6%
Desktop Display 21.2%
Desktop Video 19.1%
Facebook Display 15.1%
All others 23.0%

Mobile Display takes 21.6%, the largest single share.

Advertisers seen only in this sector 7,892 advertisers
01 Soundrise Hearing Solutions
02 Serum Inst Of
03 Vanesa
04 Revive Essential Oils Llc
05 Bon Fiction
06 Lotus
07 Poonam Industries (Karnal)
08 Arelang Naturals
09 Dot & Key Wellness
10 Avon Beauty Products(I)

7,892 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.

January 2026

Soundrise Hearing Solutions led digital in January 2026, on 10.3% of the medium’s spend, from 3,179 advertisers active.

39.0%
Top 10 share
83,527
Ads tracked
7,892
Sector-only advertisers

Every medium peaks in a different season

The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.

JanFebMarAprMayJunJulAugSepOctNovDec
Radio
Digital
Television
Print
Peak advertising window Off-peak
Busiest days of the week the 12 months to September 2025
Television Heaviest on Monday and Wednesday

Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.

What the data tells us

01

Television takes 67.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.

02

Hindustan Unilever leads the sector on 8.4% of that spend.

03

The sector ran 851,902 ads from 4,343 advertisers in January 2026.

04

4.2% of the sector’s ads run on digital.

05

Print ad volume ended the 12 months to September 2025 at 104 against an opening quarter of 100.

06

Feature Films carries 20.8% of the sector’s TV ads.

07

North zone carries 44.7% of the sector’s print spend.

08

North zone carries 34.2% of the sector’s radio spend.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →

Updated March 2026. Want this brand's plan turned into a campaign?