Upgrad Education Advertising in India
Upgrad Education ads appeared 6,307 times across Indian media, which puts it #100 among Education brands. 6,202 of those were on digital, more than on any other medium. August is its busiest month.
- 98% of its ads run online.
- It runs about 14× more ads in August than in its quietest month.
- It accounts for 0.2% of all Education ads, which makes it #100 in the category.
Where its ads run.
Upgrad Education splits its measured ads across 2 media, and digital leads at 98%. The dashed line shows what a typical Education brand does.
Each bar is the share of Upgrad Education's ads that ran on that medium. The dashed line is the average across all Education brands.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Upgrad Education's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Upgrad Education ran for each product.
A geographic footprint, led by Mumbai.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
0.2% of Education voice.
Upgrad Education accounts for 0.2% of all measured Education advertising, ranked #100 of 45,568 advertisers tracked in the category.
The Education field, measured.
Upgrad Education ranks #100 of 45,568 advertisers in Education, counted by how many ads each one ran. These counts cover Education advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Upgrad Education's media.
How many ads did Upgrad Education run in India?
A Upgrad Education ad appeared 6,307 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #100 among Education brands.
Where did Upgrad Education's ads run?
Upgrad Education ran 6,202 ads on digital and 105 ads on print.
When did Upgrad Education advertise the most?
Upgrad Education ran the most ads in August and the fewest around November.
Campaigns we have run for brands like Upgrad Education
A campaign we planned, booked and photographed for another advertiser in Education, run by the same team and the same process you would work with.
Cart, cab and van branding for a mid-term admissions push
Mid-term admissions open a short second window after the main intake, and the audience is parents who have moved house or changed their mind. The push used three mobile formats against the same catchments: branded carts parked outside the centres, cab branding moving through the surrounding roads, and a branded mini truck working the wider area, including the Guwahati routes. Each panel carried the academic year and the centre details so the message stayed actionable.
Using three formats against one catchment builds frequency without buying a bigger site, because the same parent meets the brand outside the centre, on the road and at the junction. Mobile formats also let the push follow the mid-term window and stop when it closed.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Education
Education advertising in India
Print is the sector’s leading medium, taking 97.7% of ad spend over the 12 months to September 2025. Allen Career Inst leads on 4.4% of that spend, 27.7% of the sector’s ads run on digital, and 9,261 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 126% on the opening quarter.
Up 17% on the opening quarter.
Up 143% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 97.7% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: ITV Network leads the medium
Television carries 1.3% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, ITV Network holds 31.3% of the medium’s spend and the top ten advertisers hold 74.7%.
News Bulletin takes 74.6%, the largest single share.
Prime time takes 36.4%, the largest single share.
English takes 44.5%, the largest single share.
419 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
ITV Network led television in January 2026, on 31.3% of the medium’s spend, from 184 advertisers active.
Print: Kiit Education Society leads the medium
Print carries 97.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Kiit Education Society holds 5.4% of the medium’s spend and the top ten advertisers hold 25.6%.
North zone takes 50.5%, the largest single share.
Dainik Bhaskar Group Of Pubs takes 22.9%, the largest single share.
New Delhi takes 2.6%, the largest single share.
Dainik Jagran carried the most print ads over the 12 months to September 2025.
27,064 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Kiit Education Society led print in January 2026, on 5.4% of the medium’s spend, from 5,760 advertisers active.
Radio: Lighthouse Learning leads the medium
Radio carries 0.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Lighthouse Learning holds 7.1% of the medium’s spend and the top ten advertisers hold 42.5%.
North zone takes 45.6%, the largest single share.
Prime time takes 29.5%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
890 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Lighthouse Learning led radio in January 2026, on 7.1% of the medium’s spend, from 184 advertisers active.
Digital: The Inst For Functional Medicine leads the medium
Digital carries 27.7% of the sector’s ads over the 12 months to September 2025. In January 2026, The Inst For Functional Medicine holds 9.8% of the medium’s spend and the top ten advertisers hold 44.3%.
YouTube takes 19.1%, the largest single share.
Display takes 73.3%, the largest single share.
Desktop Display takes 41.1%, the largest single share.
12,196 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
The Inst For Functional Medicine led digital in January 2026, on 9.8% of the medium’s spend, from 3,669 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 97.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Allen Career Inst leads the sector on 4.4% of that spend.
The sector ran 144,174 ads from 9,261 advertisers in January 2026.
27.7% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 226 against an opening quarter of 100.
News Bulletin carries 74.6% of the sector’s TV ads.
North zone carries 50.5% of the sector’s print spend.
North zone carries 45.6% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?