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Swarnaprabha Jewellers Advertising in India

TLDR

Swarnaprabha Jewellers ads appeared 12,198 times across Indian media, which puts it #58 among Personal Accessories brands. 12,193 of those were on radio, more than on any other medium. July is its busiest month.

  • It runs about 5× more ads in July than in its quietest month.
  • It accounts for 0.3% of all Personal Accessories ads, which makes it #58 in the category.
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Monthly ad-volume trajectory
Last 11 months · the tallest point is its busiest month
5×
peak vs trough
Jul'25
Oct'24Jun'25Feb'26
Ads run
12,198
times an ad appeared
Category rank
#58
of 8829 in Personal Accessories
Share of category ads
0.3%
of every Personal Accessories ad
Media used
1
of 5 tracked media
Top medium
Radio
100% of its ads
Peak month
July
seasonal high

Where its ads run.

Swarnaprabha Jewellers splits its measured ads across 1 medium, and radio leads at 100%. The dashed line shows what a typical Personal Accessories brand does.

What this means

Each bar is the share of Swarnaprabha Jewellers's ads that ran on that medium. The dashed line is the average across all Personal Accessories brands.

Medium % of its ads
Radio
100%
Swarnaprabha Jewellers Average across Personal Accessories brands

What it advertises.

Headline product
Swarnaprabha Jewellers

leads Swarnaprabha Jewellers's products by ad volume. The mix below shows how the rest of its ads split.

What this means

This is the number of ads Swarnaprabha Jewellers ran for each product.

01
Swarnaprabha Jewellers
12,196
02
Swarnaprabha Jewellers (Obi)
2
Brand DNA

Swarnaprabha Jewellers advertises across 1 of the 5 media we track, and its ad-intensity score reflects how consistently it stays on air.

Single-medium
Ad-intensity score
19 / 100

A composite of reach, frequency, media breadth and how consistently the brand stays on air.

A geographic footprint, led by Bhopal.

BhopalJodhpur
Bhopal
9,324
Jodhpur
5

City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.

0.3% of Personal Accessories voice.

Swarnaprabha Jewellers accounts for 0.3% of all measured Personal Accessories advertising, ranked #58 of 8,829 advertisers tracked in the category.

#58
Category rank
8,829
Advertisers tracked
Each dot = 1% of all Personal Accessories ad voice

The Personal Accessories field, measured.

 AdvertiserShare of the leaderAds run
01
2,74,906
04
1,23,403
08
66,480
09
Swarnaprabha Jewellers This brand
12,196
What this means

Swarnaprabha Jewellers ranks #58 of 8,829 advertisers in Personal Accessories, counted by how many ads each one ran. These counts cover Personal Accessories advertising only, so they are smaller than a brand's national total.

The whole shape, in one picture.

DigitalTVTop genrePrintRadio
Swarnaprabha Jewellers Average across Personal Accessories brands
AxisSwarnaprabhaPersonal Accessories
Digital024
TV017
Top genre023
Print05
Radio10054
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Inside the report
01 TV channels
02 Programme genres
03 Daypart timing
04 Language & weekday
05 Digital footprint
06 Products
07 The India map
+ 9 more sections →

The short answers.

Optimised for the questions people, and AI engines, actually ask about Swarnaprabha Jewellers's media.

How many ads did Swarnaprabha Jewellers run in India?

A Swarnaprabha Jewellers ad appeared 12,198 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #58 among Personal Accessories brands.

Where did Swarnaprabha Jewellers's ads run?

Swarnaprabha Jewellers ran 12,193 ads on radio.

When did Swarnaprabha Jewellers advertise the most?

Swarnaprabha Jewellers ran the most ads in July and the fewest around September.

Personal Accessories

Campaigns we have run for brands like Swarnaprabha Jewellers

A campaign we planned, booked and photographed for another advertiser in Personal Accessories, run by the same team and the same process you would work with.

Senco · Jewellery

Wall-mounted hoardings on the rural wedding routes

Wedding jewellery in the eastern belt is bought by families who travel into town for the purchase but decide at home. The sites went to them: hoardings mounted on boundary walls along the village highways and approach roads, carrying the Vivaah bridal collection with the showroom details. Wall sites cost a fraction of a structure and put full-size creative on the one road that connects the village to the town.

What it delivered

Rural wall sites reach a wedding audience that no city buy touches, in the months when the decision is being made at home rather than in the shop. Placing them on the route into town means the family passes the board on the same journey they will make to buy.

Format Wall-mounted hoardings
Markets Rural highway routes
Collection Vivaah bridal
Senco Vivaah collection hoarding mounted on a boundary wall along a village highway
Senco wall site at a village junction on the route into town

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Jewellery advertising in India

Print is the sector’s leading medium, taking 91.1% of ad spend over the 12 months to September 2025. Titan leads on 8.7% of that spend, 14.1% of the sector’s ads run on digital, and 1,349 advertisers were still active in January 2026.

Trends and detail: the 12 months to September 2025Latest period: January 2026Television, print, radio and digitalTAM Media Research, via EP Insights
91.1%
Print share of spend
the sector’s most used medium over the 12 months to September 2025
150,478
Ads in January 2026
across all four media
1,349
Advertisers
active in January 2026
14.1%
Of ads on digital
digital is counted by ads, not spend

Where the volume moved, quarter by quarter

Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.

Print +8%
0
40
90
130
100
79
84
108
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 8% on the opening quarter.

Digital +120%
0
70
140
200
100
134
102
220
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 120% on the opening quarter.

Radio −5%
0
40
90
130
100
63
73
95
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Down 5% on the opening quarter.

Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.

The preferred medium

91.1% is print

Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 91.1% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.

Print 91.1%
Television 6.3%
Radio 2.7%

A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.

How many advertisers each medium carries

Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.

0
200
400
600
2738
1671
1787
1740
595
513
500
564
323
226
266
277
PrintDigitalRadio
Y2022 Y2023 Y2024

Television: Titan leads the medium

Television carries 6.3% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Titan holds 17.8% of the medium’s spend and the top ten advertisers hold 82.7%.

Top advertiser
Titan
17.8% of the sector’s television spend in January 2026
Top 10 concentration
82.7%
of the sector’s television spend sits with ten advertisers
Advertiser count
86
active on television in January 2026
Preferred channel genres Share of TV ads · the 12 months to September 2025
52.2% is news bulletin
News Bulletin 52.2%
Drama & soap 10.4%
Feature Films 7.6%
Film Songs 7.5%
All others 22.3%

News Bulletin takes 52.2%, the largest single share.

Preferred time bands Share of TV ads · the 12 months to September 2025
34.2% is prime time
Prime time 34.2%
Afternoon 20.9%
Morning 18.0%
Early morning 15.4%
All others 11.5%

Prime time takes 34.2%, the largest single share.

Languages aired Share of TV ads · the 12 months to September 2025
24.6% is tamil
Tamil 24.6%
Kannada 19.3%
Malayalam 14.9%
Telugu 14.5%
All others 26.7%

Tamil takes 24.6%, the largest single share.

Advertisers seen only in this sector 81 advertisers
01 Nandini Jewellers
02 Ornate Jewels (Jpr)
03 Rk Jewels (Nj)
04 Heerabhai Jewellers (Hyd)
05 The Divine Star
06 Aspect Bullion & Refinery
07 Anopchand Bhansali Jewellers
08 Sudarshan Jewellers (Blr)
09 Shreeji Collection/Shree Collections
10 Chandi Bhandar

81 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.

January 2026

Titan led television in January 2026, on 17.8% of the medium’s spend, from 86 advertisers active.

82.7%
Top 10 share
14,094
Ads tracked
81
Sector-only advertisers

Print: Titan leads the medium

Print carries 91.1% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Titan holds 17.3% of the medium’s spend and the top ten advertisers hold 58.6%.

Top advertiser
Titan
17.3% of the sector’s print spend in January 2026
Top 10 concentration
58.6%
of the sector’s print spend sits with ten advertisers
Advertiser count
1,005
active on print in January 2026
Zone-wise share Share of print spend · the 12 months to September 2025
31.4% is north zone
North zone 31.4%
West zone 28.5%
South zone 26.4%
East zone 13.6%

North zone takes 31.4%, the largest single share.

Publication groups Share of print spend · the 12 months to September 2025
16.4% is dainik bhaskar group of pubs
Dainik Bhaskar Group Of Pubs 16.4%
Bennett, Coleman 13.3%
Rajasthan Patrika 10.8%
Ushodaya Enterprises 8.7%
All others 50.8%

Dainik Bhaskar Group Of Pubs takes 16.4%, the largest single share.

Leading markets Share of print ads · the 12 months to September 2025
3.9% is mumbai
Mumbai 3.9%
Kolkata 3.8%
Nagpur 2.4%
Hyderabad 2.4%
All others 87.5%

Mumbai takes 3.9%, the largest single share.

Most used publications Share of print ads · the 12 months to September 2025
01 Dainik Bhaskar 2.3%
02 Deshabhimani 2.0%
03 Dainik Jagran 1.4%
04 Gujarat Samachar 1.4%
05 Amar Ujala 0.8%

Dainik Bhaskar carried the most print ads over the 12 months to September 2025.

Advertisers seen only in this sector 4,049 advertisers
01 Anand Jewels
02 Punjab Jewels
03 Suryavanshi Jewellers
04 Ranka Jewellers
05 Mpj Jewellers
06 Jhanjaria Jewellers
07 Saheli Jewellers
08 Forevermark Diamonds
09 Jai Jagdish Jewellers
10 Sunaar Jeweller (Chd)

4,049 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.

January 2026

Titan led print in January 2026, on 17.3% of the medium’s spend, from 1,005 advertisers active.

58.6%
Top 10 share
5,764
Ads tracked
4,049
Sector-only advertisers

Radio: Rama Krishna Jewellers leads the medium

Radio carries 2.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Rama Krishna Jewellers holds 10.8% of the medium’s spend and the top ten advertisers hold 48.3%.

Top advertiser
Rama Krishna Jewellers
10.8% of the sector’s radio spend in January 2026
Top 10 concentration
48.3%
of the sector’s radio spend sits with ten advertisers
Advertiser count
148
active on radio in January 2026
Zone-wise share Share of radio spend · the 12 months to September 2025
37.9% is south zone
South zone 37.9%
West zone 30.3%
North zone 25.9%
East zone 5.9%

South zone takes 37.9%, the largest single share.

Preferred time bands Share of radio ads · the 12 months to September 2025
29.0% is prime time
Prime time 29.0%
Afternoon 22.9%
Morning 21.2%
Evening 13.2%
All others 13.7%

Prime time takes 29.0%, the largest single share.

Stations used for advertising Share of radio ads · the 12 months to September 2025
01 Red FM 9.7%
02 Radio Mirchi 9.6%
03 My FM 8.0%
04 Big FM 7.6%
05 Suryan 3.1%

Red FM carried the most radio ads over the 12 months to September 2025.

Advertisers seen only in this sector 420 advertisers
01 Rama Krishna Jewellers
02 Dhirsons Jewellers
03 Aaryak Jewellery
04 Sri Raghuveer Jeweller
05 Unison Jewels
06 Anand Jewels
07 Punjab Jewels
08 Nanabhai Jewellers
09 Emmadi Silver Jewellery
10 Shree Hari Jewellers

420 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.

January 2026

Rama Krishna Jewellers led radio in January 2026, on 10.8% of the medium’s spend, from 148 advertisers active.

48.3%
Top 10 share
122,771
Ads tracked
420
Sector-only advertisers

Digital: Titan leads the medium

Digital carries 14.1% of the sector’s ads over the 12 months to September 2025. In January 2026, Titan holds 30.6% of the medium’s spend and the top ten advertisers hold 84.1%.

Top advertiser
Titan
30.6% of the sector’s digital spend in January 2026
Top 10 concentration
84.1%
of the sector’s digital spend sits with ten advertisers
Advertiser count
324
active on digital in January 2026
Leading publishers Share of digital ads · the 12 months to September 2025
4.6% is youtube
YouTube 4.6%
Facebook 4.5%
Youtube 0.5%
Irctc 0.4%
All others 90.0%

YouTube takes 4.6%, the largest single share.

Creative formats Share of digital ads · the 12 months to September 2025
88% is display
Display 88%
Video 12%

Display takes 88.0%, the largest single share.

Digital channels Share of digital ads · the 12 months to September 2025
45.8% is mobile display
Mobile Display 45.8%
Desktop Display 34.5%
Desktop Video 7.6%
In APP Display 4.4%
All others 7.7%

Mobile Display takes 45.8%, the largest single share.

Advertisers seen only in this sector 995 advertisers
01 Unniyarcha Jewels
02 August Jewellery
03 Palmonas Jewellery
04 Limelight Lab Grown Diamonds
05 Kalash Jewellery
06 Tiffany
07 Zeraki Jewels
08 Jewels Box
09 Kalyani Jewellers
10 Mmtc Pamp

995 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.

January 2026

Titan led digital in January 2026, on 30.6% of the medium’s spend, from 324 advertisers active.

84.1%
Top 10 share
7,849
Ads tracked
995
Sector-only advertisers

Every medium peaks in a different season

The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.

JanFebMarAprMayJunJulAugSepOctNovDec
Radio
Digital
Television
Print
Peak advertising window Off-peak
Busiest days of the week the 12 months to September 2025
Television Heaviest on Saturday and Friday

Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.

What the data tells us

01

Print takes 91.1% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.

02

Titan leads the sector on 8.7% of that spend.

03

The sector ran 150,478 ads from 1,349 advertisers in January 2026.

04

14.1% of the sector’s ads run on digital.

05

Print ad volume ended the 12 months to September 2025 at 108 against an opening quarter of 100.

06

News Bulletin carries 52.2% of the sector’s TV ads.

07

North zone carries 31.4% of the sector’s print spend.

08

South zone carries 37.9% of the sector’s radio spend.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →

Updated March 2026. Want this brand's plan turned into a campaign?