Paragon Polymer Products Advertising in India
Paragon Polymer Products ads appeared 15,143 times across Indian media, which puts it #48 among Personal Accessories brands. 7,750 of those were on radio, more than on any other medium. September is its busiest month.
- 35% of its TV airtime runs alongside News Bulletin.
- It runs about 5783× more ads in September than in its quietest month.
- It accounts for 0.4% of all Personal Accessories ads, which makes it #48 in the category.
Where its ads run.
Paragon Polymer Products splits its measured ads across 4 media, and radio leads at 51%. The dashed line shows what a typical Personal Accessories brand does.
Each bar is the share of Paragon Polymer Products's ads that ran on that medium. The dashed line is the average across all Personal Accessories brands.
Where it airs on TV.
ads on Ndtv Marathi, the TV channel it advertises on most.
This is the number of ads Paragon Polymer Products ran on each channel.
The genres it leans on.
Each figure is the share of Paragon Polymer Products's TV airtime that ran alongside that kind of programme.
A clear airing peak around 3 PM.
Paragon Polymer Products's airings cluster around 15:00-15:29, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Paragon Polymer Products's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Saturday indexes highest, making it the brand's busiest broadcast day.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Paragon Polymer Products's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Paragon Polymer Products ran for each product.
A geographic footprint, led by Kolkata.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
0.4% of Personal Accessories voice.
Paragon Polymer Products accounts for 0.4% of all measured Personal Accessories advertising, ranked #48 of 8,829 advertisers tracked in the category.
The Personal Accessories field, measured.
Paragon Polymer Products ranks #48 of 8,829 advertisers in Personal Accessories, counted by how many ads each one ran. These counts cover Personal Accessories advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Paragon Polymer Products's media.
How many ads did Paragon Polymer Products run in India?
A Paragon Polymer Products ad appeared 15,143 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #48 among Personal Accessories brands.
Where did Paragon Polymer Products's ads run?
Paragon Polymer Products ran 7,750 ads on radio, 6,873 ads on TV, 478 ads on print and 42 ads on digital.
Which TV channels did Paragon Polymer Products advertise on?
Paragon Polymer Products ran 533 ads on Ndtv Marathi, more than on any other channel. Next come Zee 24 Ghanta and News18 Lokmat.
What kind of TV programmes did Paragon Polymer Products advertise around?
35% of Paragon Polymer Products's television ads ran alongside news bulletin programming.
When did Paragon Polymer Products advertise the most?
Paragon Polymer Products ran the most ads in September and the fewest around January.
Campaigns we have run for brands like Paragon Polymer Products
A campaign we planned, booked and photographed for another advertiser in Personal Accessories, run by the same team and the same process you would work with.
A store opening announced with a full page press ad
A new showroom needs the city to know two things, that it exists and where. The full page led with the storefront rendered as the hero image, so a reader would recognise the facade when they passed it, and named the location in the headline rather than burying it in the address line. The exchange and making charge offers sat underneath as the reason to come this week, with a QR code to locate the nearest store.
Showing the shopfront rather than the product makes the ad function as a wayfinding cue, and readers recognise the store on the road afterwards. Naming the road in the headline is what turns a brand announcement into a local one.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Personal Accessories
Jewellery advertising in India
Print is the sector’s leading medium, taking 91.1% of ad spend over the 12 months to September 2025. Titan leads on 8.7% of that spend, 14.1% of the sector’s ads run on digital, and 1,349 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 8% on the opening quarter.
Up 120% on the opening quarter.
Down 5% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 91.1% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Titan leads the medium
Television carries 6.3% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Titan holds 17.8% of the medium’s spend and the top ten advertisers hold 82.7%.
News Bulletin takes 52.2%, the largest single share.
Prime time takes 34.2%, the largest single share.
Tamil takes 24.6%, the largest single share.
81 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Titan led television in January 2026, on 17.8% of the medium’s spend, from 86 advertisers active.
Print: Titan leads the medium
Print carries 91.1% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Titan holds 17.3% of the medium’s spend and the top ten advertisers hold 58.6%.
North zone takes 31.4%, the largest single share.
Dainik Bhaskar Group Of Pubs takes 16.4%, the largest single share.
Mumbai takes 3.9%, the largest single share.
Dainik Bhaskar carried the most print ads over the 12 months to September 2025.
4,049 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Titan led print in January 2026, on 17.3% of the medium’s spend, from 1,005 advertisers active.
Radio: Rama Krishna Jewellers leads the medium
Radio carries 2.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Rama Krishna Jewellers holds 10.8% of the medium’s spend and the top ten advertisers hold 48.3%.
South zone takes 37.9%, the largest single share.
Prime time takes 29.0%, the largest single share.
Red FM carried the most radio ads over the 12 months to September 2025.
420 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Rama Krishna Jewellers led radio in January 2026, on 10.8% of the medium’s spend, from 148 advertisers active.
Digital: Titan leads the medium
Digital carries 14.1% of the sector’s ads over the 12 months to September 2025. In January 2026, Titan holds 30.6% of the medium’s spend and the top ten advertisers hold 84.1%.
YouTube takes 4.6%, the largest single share.
Display takes 88.0%, the largest single share.
Mobile Display takes 45.8%, the largest single share.
995 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Titan led digital in January 2026, on 30.6% of the medium’s spend, from 324 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 91.1% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Titan leads the sector on 8.7% of that spend.
The sector ran 150,478 ads from 1,349 advertisers in January 2026.
14.1% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 108 against an opening quarter of 100.
News Bulletin carries 52.2% of the sector’s TV ads.
North zone carries 31.4% of the sector’s print spend.
South zone carries 37.9% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?