Sapat Packaging Industries Advertising in India
Sapat Packaging Industries ads appeared 14,737 times across Indian media, which puts it #107 among Food & Beverages brands. 14,118 of those were on TV, more than on any other medium. May is its busiest month.
- 96% of its ads run on television.
- 58% of its TV airtime runs alongside News Bulletin.
- It runs about 44× more ads in May than in its quietest month.
Where its ads run.
Sapat Packaging Industries splits its measured ads across 3 media, and TV leads at 96%. The dashed line shows what a typical Food & Beverages brand does.
Each bar is the share of Sapat Packaging Industries's ads that ran on that medium. The dashed line is the average across all Food & Beverages brands.
Where it airs on TV.
ads on Sanskar, the TV channel it advertises on most.
This is the number of ads Sapat Packaging Industries ran on each channel.
58% of its TV airtime runs with News Bulletin.
Each figure is the share of Sapat Packaging Industries's TV airtime that ran alongside that kind of programme.
A clear airing peak around 7 PM.
Sapat Packaging Industries's airings cluster around 19:30-19:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Sapat Packaging Industries's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Thursday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Sapat Packaging Industries's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Sapat Packaging Industries ran for each product.
A geographic footprint, led by Indore.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
0.1% of Food & Beverages voice.
Sapat Packaging Industries accounts for 0.1% of all measured Food & Beverages advertising, ranked #107 of 6,364 advertisers tracked in the category.
The Food & Beverages field, measured.
Sapat Packaging Industries ranks #107 of 6,364 advertisers in Food & Beverages, counted by how many ads each one ran. These counts cover Food & Beverages advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Sapat Packaging Industries's media.
How many ads did Sapat Packaging Industries run in India?
A Sapat Packaging Industries ad appeared 14,737 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #107 among Food & Beverages brands.
Where did Sapat Packaging Industries's ads run?
Sapat Packaging Industries ran 14,118 ads on TV, 567 ads on print and 52 ads on digital.
Which TV channels did Sapat Packaging Industries advertise on?
Sapat Packaging Industries ran 2,490 ads on Sanskar, more than on any other channel. Next come Aastha and Abp Majha.
What kind of TV programmes did Sapat Packaging Industries advertise around?
58% of Sapat Packaging Industries's television ads ran alongside news bulletin programming.
When did Sapat Packaging Industries advertise the most?
Sapat Packaging Industries ran the most ads in May and the fewest around October.
Campaigns we have run for brands like Sapat Packaging Industries
A campaign we planned, booked and photographed for another advertiser in Food & Beverages, run by the same team and the same process you would work with.
Bus shelter domination in a single delivery catchment
A sixty minute delivery promise only means something inside the area it can serve, so the buy stayed inside it. The whole bus shelter at Powai was taken, the header running the product story and the back panels carrying the delivery promise, the app QR code and the phone number, so the structure read as one message rather than three competing ones. Naming Powai in the copy made the promise checkable by the person reading it.
Taking every panel removes competing advertisers from the field of view and gives one advertiser the whole dwell time of a waiting audience. Because the site sits inside the delivery radius, everyone who reads it is someone the service can actually serve.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Food & Beverages
Food and beverages advertising in India
Television is the sector’s leading medium, taking 72.7% of ad spend over the 12 months to September 2025. Vishnu Packaging leads on 10.1% of that spend, 3.6% of the sector’s ads run on digital, and 1,814 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 33% on the opening quarter.
Up 52% on the opening quarter.
Down 19% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 72.7% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Nestle leads the medium
Television carries 72.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Nestle holds 16.3% of the medium’s spend and the top ten advertisers hold 67.9%.
Feature Films takes 20.6%, the largest single share.
Prime time takes 33.1%, the largest single share.
Hindi takes 32.9%, the largest single share.
131 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Nestle led television in January 2026, on 16.3% of the medium’s spend, from 281 advertisers active.
Print: GCMMF (Amul) leads the medium
Print carries 26.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, GCMMF (Amul) holds 11.3% of the medium’s spend and the top ten advertisers hold 54.5%.
North zone takes 44.7%, the largest single share.
Dainik Bhaskar Group Of Pubs takes 18.1%, the largest single share.
Kolkata takes 2.8%, the largest single share.
Dainik Jagran carried the most print ads over the 12 months to September 2025.
1,578 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
GCMMF (Amul) led print in January 2026, on 11.3% of the medium’s spend, from 589 advertisers active.
Radio: Vishnu Packaging leads the medium
Radio carries 0.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Vishnu Packaging holds 15.3% of the medium’s spend and the top ten advertisers hold 63.2%.
North zone takes 36.4%, the largest single share.
Prime time takes 29.3%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
224 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Vishnu Packaging led radio in January 2026, on 15.3% of the medium’s spend, from 125 advertisers active.
Digital: GCMMF (Amul) leads the medium
Digital carries 3.6% of the sector’s ads over the 12 months to September 2025. In January 2026, GCMMF (Amul) holds 17.8% of the medium’s spend and the top ten advertisers hold 43.8%.
Facebook takes 23.1%, the largest single share.
Display takes 71.1%, the largest single share.
Desktop Display takes 30.4%, the largest single share.
2,578 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
GCMMF (Amul) led digital in January 2026, on 17.8% of the medium’s spend, from 1,150 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Television takes 72.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Vishnu Packaging leads the sector on 10.1% of that spend.
The sector ran 375,585 ads from 1,814 advertisers in January 2026.
3.6% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 133 against an opening quarter of 100.
Feature Films carries 20.6% of the sector’s TV ads.
North zone carries 44.7% of the sector’s print spend.
North zone carries 36.4% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?