Senco

Wall-mounted hoardings on the rural wedding routes

Wedding jewellery in the eastern belt is bought by families who travel into town for the purchase but decide at home. The sites went to them: hoardings mounted on boundary walls along the village highways and approach roads, carrying the Vivaah bridal collection with the showroom details. Wall sites cost a fraction of a structure and put full-size creative on the one road that connects the village to the town.

What it delivered

Rural wall sites reach a wedding audience that no city buy touches, in the months when the decision is being made at home rather than in the shop. Placing them on the route into town means the family passes the board on the same journey they will make to buy.

Format Wall-mounted hoardings

Markets Rural highway routes

Collection Vivaah bridal

Senco Vivaah collection hoarding mounted on a boundary wall along a village highway

Senco wall site at a village junction on the route into town

Execution photography from the campaign, captured site by site as each placement went live.

Senco advertising data All case studies

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