Parag Milk & Milk Products Advertising in India
Parag Milk & Milk Products ads appeared 27,169 times across Indian media, which puts it #141 among Media brands. 23,119 of those were on TV, more than on any other medium. June is its busiest month.
- 85% of its ads run on television.
- It runs about 12× more ads in June than in its quietest month.
- It accounts for 0.1% of all Media ads, which makes it #141 in the category.
Where its ads run.
Parag Milk & Milk Products splits its measured ads across 3 media, and TV leads at 85%. The dashed line shows what a typical Media brand does.
Each bar is the share of Parag Milk & Milk Products's ads that ran on that medium. The dashed line is the average across all Media brands.
Where it airs on TV.
ads on Sony Entertainment TV HD, the TV channel it advertises on most.
This is the number of ads Parag Milk & Milk Products ran on each channel.
The genres it leans on.
Each figure is the share of Parag Milk & Milk Products's TV airtime that ran alongside that kind of programme.
A clear airing peak around 7 AM.
Parag Milk & Milk Products's airings cluster around 07:00-07:29, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Parag Milk & Milk Products's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Thursday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Parag Milk & Milk Products's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Parag Milk & Milk Products ran for each product.
A geographic footprint, led by Pune.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
0.1% of Media voice.
Parag Milk & Milk Products accounts for 0.1% of all measured Media advertising, ranked #141 of 6,675 advertisers tracked in the category.
The Media field, measured.
Parag Milk & Milk Products ranks #141 of 6,675 advertisers in Media, counted by how many ads each one ran. These counts cover Media advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Parag Milk & Milk Products's media.
How many ads did Parag Milk & Milk Products run in India?
A Parag Milk & Milk Products ad appeared 27,169 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #141 among Media brands.
Where did Parag Milk & Milk Products's ads run?
Parag Milk & Milk Products ran 23,119 ads on TV, 3,959 ads on digital and 91 ads on print.
Which TV channels did Parag Milk & Milk Products advertise on?
Parag Milk & Milk Products ran 3,359 ads on Sony Entertainment TV HD, more than on any other channel. Next come Sony Marathi and Sony Entertainment TV.
What kind of TV programmes did Parag Milk & Milk Products advertise around?
21% of Parag Milk & Milk Products's television ads ran alongside drama / soap programming.
When did Parag Milk & Milk Products advertise the most?
Parag Milk & Milk Products ran the most ads in June and the fewest around April.
Campaigns we have run for brands like Parag Milk & Milk Products
A campaign we planned, booked and photographed for another advertiser in Media, run by the same team and the same process you would work with.
Poster and key art for a theatrical action release
Action titles live or die on the poster, and the poster then has to survive being cropped for every other format. The key art for Martin was built with that in mind: a lead frame strong enough to hold a hoarding, and variants that keep the title and the lead legible when the same artwork is reduced to a digital tile or a press strip.
Designing the crop variants alongside the master art means the release keeps its impact at every size, instead of the title disappearing the moment the artwork is resized. That consistency is what makes a short release window feel like a campaign.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Media
Gaming and betting advertising in India
Television is the sector’s leading medium, taking 99.0% of ad spend over the 12 months to September 2025. Sporta Technologies Private leads on 58.9% of that spend, 71.8% of the sector’s ads run on digital, and 564 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 24% on the opening quarter.
Up 105% on the opening quarter.
Down 31% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 99.0% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Radio: Og Global Access leads the medium
Radio carries 0.5% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Og Global Access holds 50.6% of the medium’s spend and the top ten advertisers hold 100.0%.
North zone takes 39.8%, the largest single share.
Prime time takes 36.5%, the largest single share.
Radio Mirchi carried the most radio ads over the 12 months to September 2025.
6 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Og Global Access led radio in January 2026, on 50.6% of the medium’s spend, from 2 advertisers active.
Digital: Bcgamee.Com leads the medium
Digital carries 71.8% of the sector’s ads over the 12 months to September 2025. In January 2026, Bcgamee.Com holds 24.8% of the medium’s spend and the top ten advertisers hold 76.9%.
YouTube takes 3.8%, the largest single share.
Display takes 86.9%, the largest single share.
Desktop Display takes 62.7%, the largest single share.
2,690 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Bcgamee.Com led digital in January 2026, on 24.8% of the medium’s spend, from 563 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Television takes 99.0% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Sporta Technologies Private leads the sector on 58.9% of that spend.
The sector ran 9,632 ads from 564 advertisers in January 2026.
71.8% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 124 against an opening quarter of 100.
North zone carries 39.8% of the sector’s radio spend.
YouTube carries 3.8% of the sector’s digital ads.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?