Odisha Television Advertising in India
Odisha Television ads appeared 36,898 times across Indian media, which puts it #60 among Miscellaneous brands. 34,613 of those were on TV, more than on any other medium. September is its busiest month.
- 94% of its ads run on television.
- It runs about 26× more ads in September than in its quietest month.
- It accounts for 0.3% of all Miscellaneous ads, which makes it #60 in the category.
Where its ads run.
Odisha Television splits its measured ads across 3 media, and TV leads at 94%. The dashed line shows what a typical Miscellaneous brand does.
Each bar is the share of Odisha Television's ads that ran on that medium. The dashed line is the average across all Miscellaneous brands.
Where it airs on TV.
ads on Tarang, the TV channel it advertises on most.
This is the number of ads Odisha Television ran on each channel.
The genres it leans on.
Each figure is the share of Odisha Television's TV airtime that ran alongside that kind of programme.
A clear airing peak around 9 AM.
Odisha Television's airings cluster around 09:00-09:29, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Odisha Television's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Friday indexes highest, making it the brand's busiest broadcast day.
The digital footprint.
Every measured online ad for Odisha Television was display.
What it advertises.
leads Odisha Television's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Odisha Television ran for each product.
A geographic footprint, led by Sambalpur.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
0.3% of Miscellaneous voice.
Odisha Television accounts for 0.3% of all measured Miscellaneous advertising, ranked #60 of 65,303 advertisers tracked in the category.
The Miscellaneous field, measured.
Odisha Television ranks #60 of 65,303 advertisers in Miscellaneous, counted by how many ads each one ran. These counts cover Miscellaneous advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Odisha Television's media.
How many ads did Odisha Television run in India?
A Odisha Television ad appeared 36,898 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #60 among Miscellaneous brands.
Where did Odisha Television's ads run?
Odisha Television ran 34,613 ads on TV, 2,246 ads on digital and 39 ads on print.
Which TV channels did Odisha Television advertise on?
Odisha Television ran 10,140 ads on Tarang, more than on any other channel. Next come Otv and Prarthana Life.
What kind of TV programmes did Odisha Television advertise around?
23% of Odisha Television's television ads ran alongside news bulletin programming.
When did Odisha Television advertise the most?
Odisha Television ran the most ads in September and the fewest around October.
Campaigns we have run for brands like Odisha Television
A campaign we planned, booked and photographed for another advertiser in Miscellaneous, run by the same team and the same process you would work with.
A state cleanliness mission told through national branded features
A government programme is judged on whether people hear about the work, and a photo call alone does not travel. The mission’s ground events were covered as they happened, then the material was placed as branded features on national mastheads, on India Today as an Impact Feature and on ThePrint under its sponsored programme, framing the work as an urban waste management story with the technology angle rather than as an announcement.
Placing the same story on two national mastheads reaches the audience that follows policy rather than only the local audience that saw the event. Building the feature around the technology rather than the ceremony gave the placement an argument, which is what makes branded content read like journalism.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Miscellaneous
FMCG advertising in India
Television is the sector’s leading medium, taking 67.4% of ad spend over the 12 months to September 2025. Hindustan Unilever leads on 8.4% of that spend, 4.2% of the sector’s ads run on digital, and 4,343 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 4% on the opening quarter.
Up 72% on the opening quarter.
Down 31% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 67.4% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Hindustan Unilever leads the medium
Television carries 67.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Hindustan Unilever holds 14.7% of the medium’s spend and the top ten advertisers hold 57.0%.
Feature Films takes 20.8%, the largest single share.
Prime time takes 32.8%, the largest single share.
Hindi takes 35.2%, the largest single share.
234 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Hindustan Unilever led television in January 2026, on 14.7% of the medium’s spend, from 503 advertisers active.
Print: SBS Biotech leads the medium
Print carries 31.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 7.5% of the medium’s spend and the top ten advertisers hold 33.3%.
North zone takes 44.7%, the largest single share.
Dainik Bhaskar Group Of Pubs takes 15.4%, the largest single share.
Mumbai takes 3.2%, the largest single share.
Amar Ujala carried the most print ads over the 12 months to September 2025.
2,791 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
SBS Biotech led print in January 2026, on 7.5% of the medium’s spend, from 1,093 advertisers active.
Radio: SBS Biotech leads the medium
Radio carries 0.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 16.6% of the medium’s spend and the top ten advertisers hold 58.7%.
North zone takes 34.2%, the largest single share.
Prime time takes 29.6%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
357 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
SBS Biotech led radio in January 2026, on 16.6% of the medium’s spend, from 193 advertisers active.
Digital: Soundrise Hearing Solutions leads the medium
Digital carries 4.2% of the sector’s ads over the 12 months to September 2025. In January 2026, Soundrise Hearing Solutions holds 10.3% of the medium’s spend and the top ten advertisers hold 39.0%.
Facebook takes 30.0%, the largest single share.
Display takes 59.9%, the largest single share.
Mobile Display takes 21.6%, the largest single share.
7,892 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Soundrise Hearing Solutions led digital in January 2026, on 10.3% of the medium’s spend, from 3,179 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Television takes 67.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Hindustan Unilever leads the sector on 8.4% of that spend.
The sector ran 851,902 ads from 4,343 advertisers in January 2026.
4.2% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 104 against an opening quarter of 100.
Feature Films carries 20.8% of the sector’s TV ads.
North zone carries 44.7% of the sector’s print spend.
North zone carries 34.2% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?