Dhash

A tree plantation drive built as a content campaign

A corporate plantation drive is easy to announce and hard to make anyone care about, so this one was built as content from the start. Prana Vanam was produced as a film campaign, with public figures brought into the shoot and the invitation framed as a line anyone could repeat, that we plant life together. The assets were cut for social distribution rather than for a press release, which is where a purpose message either travels or dies.

What it delivered

Producing the drive as film first gave it something to be shared, and bringing recognisable faces into the shoot gave social audiences a reason to stop. The output stays useful beyond the planting itself, as a library the brand can run against for the length of the initiative.

Format Video content campaign

Initiative Prana Vanam plantation drive

Distribution Social

Prana Vanam plantation campaign film still carrying the Dhash branding

Public figure appearing in the Prana Vanam content for Dhash

Execution photography from the campaign, captured site by site as each placement went live.

All case studies

More work in Diversified

Dhash Co-branded outdoor and film campaign · Around a January release Co-branded outdoor around a January release, carried through to brand presence in the film campaign itself. See the case study