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Kaneria Oil Industries Advertising in India

TLDR

Kaneria Oil Industries ads appeared 16,513 times across Indian media, which puts it #86 among Food & Beverages brands. 15,397 of those were on radio, more than on any other medium. January is its busiest month.

  • 60% of its TV airtime runs alongside News Bulletin.
  • It runs about 1376× more ads in January than in its quietest month.
  • It accounts for 0.2% of all Food & Beverages ads, which makes it #86 in the category.
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Monthly ad-volume trajectory
Last 16 months · the tallest point is its busiest month
1376×
peak vs trough
Jan'26
Oct'24Jun'25Mar'26
Ads run
16,513
times an ad appeared
Category rank
#86
of 6364 in Food & Beverages
Share of category ads
0.2%
of every Food & Beverages ad
Media used
3
of 5 tracked media
Top medium
Radio
93% of its ads
Peak month
January
seasonal high

Where its ads run.

Kaneria Oil Industries splits its measured ads across 3 media, and radio leads at 93%. The dashed line shows what a typical Food & Beverages brand does.

What this means

Each bar is the share of Kaneria Oil Industries's ads that ran on that medium. The dashed line is the average across all Food & Beverages brands.

Medium % of its ads
Radio
93.2%
TV
5.1%
Print
1.7%
Kaneria Oil Industries Average across Food & Beverages brands

Where it airs on TV.

TV channelAds run
01
Vtv News
145
02
Sandesh News
108
03
News18 Gujarati
100
04
Tv9 Gujarati
99
05
Zee 24 Kalak
93
06
News Capital Gujarat
69
07
Abp Asmita
63
08
Colors Gujarati
56
145

ads on Vtv News, the TV channel it advertises on most.

What this means

This is the number of ads Kaneria Oil Industries ran on each channel.

60% of its TV airtime runs with News Bulletin.

News Bulletin 60% share of TV airtime
News Bulletin 60%
Different Magazines 10%
Action / Thriller 9%
Talk Shows / Chat Show 5%
Cookery 5%
Reviews / Reports 5%
Drama / Soap 4%
Religious / Devotional / Astrology 2%
What this means

Each figure is the share of Kaneria Oil Industries's TV airtime that ran alongside that kind of programme.

When, and in which languages.

Day of week
Monday
143
Tuesday
141
Thursday
140
Wednesday
138
Friday
127
Saturday
124
Sunday
27

Monday indexes highest, making it the brand's busiest broadcast day.

What it advertises.

Headline product
Rani Gn Oil

leads Kaneria Oil Industries's products by ad volume. The mix below shows how the rest of its ads split.

What this means

This is the number of ads Kaneria Oil Industries ran for each product.

01
Rani Gn Oil
15,305
02
Rani Premium Edible Oil
620
03
Rani Edible Oil Range
250
04
Tp Rani Premium Edible Oil
220
05
Rani Gold Gn Oil
69
06
Rani Cotton Seed Oil
49
Brand DNA

Kaneria Oil Industries advertises across 3 of the 5 media we track, and its ad-intensity score reflects how consistently it stays on air.

SeasonalNational
Ad-intensity score
14 / 100

A composite of reach, frequency, media breadth and how consistently the brand stays on air.

A geographic footprint, led by Ahmedabad.

AhmedabadSuratVadodara
Ahmedabad
97
Surat
82
Vadodara
67
Gujarat
58
Maharashtra
30
Indore
24
Bhavnagar
19
Rajkot
13
Ujjain
10
Ratlam
10

City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.

0.2% of Food & Beverages voice.

Kaneria Oil Industries accounts for 0.2% of all measured Food & Beverages advertising, ranked #86 of 6,364 advertisers tracked in the category.

#86
Category rank
6,364
Advertisers tracked
Each dot = 1% of all Food & Beverages ad voice

The Food & Beverages field, measured.

 AdvertiserShare of the leaderAds run
01
15,56,441
02
9,20,713
03
5,05,138
04
5,04,585
05
4,25,613
06
Itc
3,00,981
08
2,70,385
09
Kaneria Oil Industries This brand
16,293
What this means

Kaneria Oil Industries ranks #86 of 6,364 advertisers in Food & Beverages, counted by how many ads each one ran. These counts cover Food & Beverages advertising only, so they are smaller than a brand's national total.

The whole shape, in one picture.

DigitalTVTop genrePrintRadio
Kaneria Oil Industries Average across Food & Beverages brands
AxisKaneriaFood & Beverages
Digital04
TV572
Top genre6040
Print22
Radio9322
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Inside the report
01 TV channels
02 Programme genres
03 Daypart timing
04 Language & weekday
05 Digital footprint
06 Products
07 The India map
+ 9 more sections →

The short answers.

Optimised for the questions people, and AI engines, actually ask about Kaneria Oil Industries's media.

How many ads did Kaneria Oil Industries run in India?

A Kaneria Oil Industries ad appeared 16,513 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #86 among Food & Beverages brands.

Where did Kaneria Oil Industries's ads run?

Kaneria Oil Industries ran 15,397 ads on radio, 840 ads on TV and 276 ads on print.

Which TV channels did Kaneria Oil Industries advertise on?

Kaneria Oil Industries ran 145 ads on Vtv News, more than on any other channel. Next come Sandesh News and News18 Gujarati.

What kind of TV programmes did Kaneria Oil Industries advertise around?

60% of Kaneria Oil Industries's television ads ran alongside news bulletin programming.

When did Kaneria Oil Industries advertise the most?

Kaneria Oil Industries ran the most ads in January and the fewest around April.

Food & Beverages

Campaigns we have run for brands like Kaneria Oil Industries

A campaign we planned, booked and photographed for another advertiser in Food & Beverages, run by the same team and the same process you would work with.

Dishaayen · Food & Beverage

Outdoor built around a menu line and four outlet addresses

A multi-city restaurant chain has to sell the food and the location in the same three seconds. The hoardings led with the appetite line, that ghee makes the taste, on a single dominating dish image, then closed with the four outlets by name: Club Road and Lalpur in Ranchi, Golmuri Chowk in Jamshedpur and Salt Lake in Kolkata. Sites were taken near the outlets themselves so the address list read as directions rather than as a corporate footer.

What it delivered

Listing every outlet on every site means one creative works across three cities without a separate version for each, and a diner in any of them finds the nearest branch on the board. Leading with the dish rather than the logo is what makes a restaurant hoarding stop traffic.

Format Hoardings
Markets Ranchi, Jamshedpur, Kolkata
Outlets listed Four
Dishaayen hoarding in Ranchi leading with the dish image and the outlet list
The Dishaayen site showing the four outlet addresses across three cities

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Food and beverages advertising in India

Television is the sector’s leading medium, taking 72.7% of ad spend over the 12 months to September 2025. Vishnu Packaging leads on 10.1% of that spend, 3.6% of the sector’s ads run on digital, and 1,814 advertisers were still active in January 2026.

Trends and detail: the 12 months to September 2025Latest period: January 2026Television, print, radio and digitalTAM Media Research, via EP Insights
72.7%
Television share of spend
the sector’s most used medium over the 12 months to September 2025
375,585
Ads in January 2026
across all four media
1,814
Advertisers
active in January 2026
3.6%
Of ads on digital
digital is counted by ads, not spend

Where the volume moved, quarter by quarter

Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.

Print +33%
0
40
90
130
100
111
100
133
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 33% on the opening quarter.

Digital +52%
0
60
110
170
100
114
198
152
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 52% on the opening quarter.

Radio −19%
0
40
90
130
100
82
82
81
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Down 19% on the opening quarter.

Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.

The preferred medium

72.7% is television

Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 72.7% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.

Television 72.7%
Print 26.4%
Radio 0.9%

A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.

How many advertisers each medium carries

Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.

0
200
400
600
1068
1028
809
883
1582
1478
1505
1761
239
192
157
201
PrintDigitalRadio
Y2022 Y2023 Y2024

Television: Nestle leads the medium

Television carries 72.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Nestle holds 16.3% of the medium’s spend and the top ten advertisers hold 67.9%.

Top advertiser
Nestle
16.3% of the sector’s television spend in January 2026
Top 10 concentration
67.9%
of the sector’s television spend sits with ten advertisers
Advertiser count
281
active on television in January 2026
Preferred channel genres Share of TV ads · the 12 months to September 2025
20.6% is feature films
Feature Films 20.6%
Drama & soap 19.5%
News Bulletin 17.4%
Film Songs 9.0%
All others 33.5%

Feature Films takes 20.6%, the largest single share.

Preferred time bands Share of TV ads · the 12 months to September 2025
33.1% is prime time
Prime time 33.1%
Afternoon 22.7%
Morning 17.4%
Early morning 13.1%
All others 13.7%

Prime time takes 33.1%, the largest single share.

Languages aired Share of TV ads · the 12 months to September 2025
32.9% is hindi
Hindi 32.9%
Tamil 12.2%
Telugu 8.4%
Malayalam 8.3%
All others 38.2%

Hindi takes 32.9%, the largest single share.

Advertisers seen only in this sector 131 advertisers
01 Hector Beverages Private
02 Puro Wellness
03 Maliban Biscuit Manufactories
04 American Pistachios Growers
05 Godrej Tyson Foods
06 N.V.K.M & Sons
07 Kochammini Food Products
08 Sankethi Food Products
09 Vilcart Solutions
10 Apollo India (Jodhpur)

131 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.

January 2026

Nestle led television in January 2026, on 16.3% of the medium’s spend, from 281 advertisers active.

67.9%
Top 10 share
182,355
Ads tracked
131
Sector-only advertisers

Print: GCMMF (Amul) leads the medium

Print carries 26.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, GCMMF (Amul) holds 11.3% of the medium’s spend and the top ten advertisers hold 54.5%.

Top advertiser
GCMMF (Amul)
11.3% of the sector’s print spend in January 2026
Top 10 concentration
54.5%
of the sector’s print spend sits with ten advertisers
Advertiser count
589
active on print in January 2026
Zone-wise share Share of print spend · the 12 months to September 2025
44.7% is north zone
North zone 44.7%
West zone 24.2%
South zone 16.4%
East zone 14.7%

North zone takes 44.7%, the largest single share.

Publication groups Share of print spend · the 12 months to September 2025
18.1% is dainik bhaskar group of pubs
Dainik Bhaskar Group Of Pubs 18.1%
Bennett, Coleman 12.2%
Rajasthan Patrika 11.4%
Jagran Prakashan 10.9%
All others 47.4%

Dainik Bhaskar Group Of Pubs takes 18.1%, the largest single share.

Leading markets Share of print ads · the 12 months to September 2025
2.8% is kolkata
Kolkata 2.8%
New Delhi 2.7%
Mumbai 2.5%
Bangalore 2.0%
All others 90.0%

Kolkata takes 2.8%, the largest single share.

Most used publications Share of print ads · the 12 months to September 2025
01 Dainik Jagran 4.8%
02 Vijay Karnataka 4.4%
03 Vijayavani 1.3%
04 Amar Ujala 0.5%
05 Samaj 0.4%

Dainik Jagran carried the most print ads over the 12 months to September 2025.

Advertisers seen only in this sector 1,578 advertisers
01 Dhariwal Tobacco Products
02 Ss Associates (Del)
03 Maa Vindhyavasini Tobacco
04 Ghanshyamdas
05 Shree Guruji Products
06 Kedia Pavitra
07 Good 2 Great Industries
08 Pinkcity Mills
09 Mehrotra Consumer Products
10 Foodrite

1,578 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.

January 2026

GCMMF (Amul) led print in January 2026, on 11.3% of the medium’s spend, from 589 advertisers active.

54.5%
Top 10 share
4,350
Ads tracked
1,578
Sector-only advertisers

Radio: Vishnu Packaging leads the medium

Radio carries 0.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Vishnu Packaging holds 15.3% of the medium’s spend and the top ten advertisers hold 63.2%.

Top advertiser
Vishnu Packaging
15.3% of the sector’s radio spend in January 2026
Top 10 concentration
63.2%
of the sector’s radio spend sits with ten advertisers
Advertiser count
125
active on radio in January 2026
Zone-wise share Share of radio spend · the 12 months to September 2025
36.4% is north zone
North zone 36.4%
West zone 32.4%
East zone 16.9%
South zone 14.2%

North zone takes 36.4%, the largest single share.

Preferred time bands Share of radio ads · the 12 months to September 2025
29.3% is prime time
Prime time 29.3%
Afternoon 23.6%
Morning 21.0%
Early morning 14.2%
All others 11.9%

Prime time takes 29.3%, the largest single share.

Stations used for advertising Share of radio ads · the 12 months to September 2025
01 My FM 13.8%
02 Big FM 10.1%
03 Radio Mirchi 8.2%
04 Red FM 7.9%
05 Radio City 5.2%

My FM carried the most radio ads over the 12 months to September 2025.

Advertisers seen only in this sector 224 advertisers
01 Kedia Pavitra
02 Vikram Roller Flour Mills
03 Vimal Agro Products
04 Attica Gold Pan Masala
05 Pinkcity Mills
06 Walko Qsr
07 Kirana King Marketing
08 V R S Foods
09 Pawanshree Food Intl
10 Dev Milk Foods

224 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.

January 2026

Vishnu Packaging led radio in January 2026, on 15.3% of the medium’s spend, from 125 advertisers active.

63.2%
Top 10 share
171,085
Ads tracked
224
Sector-only advertisers

Digital: GCMMF (Amul) leads the medium

Digital carries 3.6% of the sector’s ads over the 12 months to September 2025. In January 2026, GCMMF (Amul) holds 17.8% of the medium’s spend and the top ten advertisers hold 43.8%.

Top advertiser
GCMMF (Amul)
17.8% of the sector’s digital spend in January 2026
Top 10 concentration
43.8%
of the sector’s digital spend sits with ten advertisers
Advertiser count
1,150
active on digital in January 2026
Leading publishers Share of digital ads · the 12 months to September 2025
23.1% is facebook
Facebook 23.1%
YouTube 12.9%
ZEE5 1.1%
SonyLIV 1.0%
All others 61.9%

Facebook takes 23.1%, the largest single share.

Creative formats Share of digital ads · the 12 months to September 2025
71.1% is display
Display 71.1%
Video 28.9%

Display takes 71.1%, the largest single share.

Digital channels Share of digital ads · the 12 months to September 2025
30.4% is desktop display
Desktop Display 30.4%
Mobile Display 24.3%
Desktop Video 16.0%
Facebook Display 14.2%
All others 15.1%

Desktop Display takes 30.4%, the largest single share.

Advertisers seen only in this sector 2,578 advertisers
01 Bon Fiction
02 Arelang Naturals
03 Nepenthe Coffee And Chocolate
04 Eat Better Ventures
05 R & A Artisanal Foods
06 Time Plus Q Technologies
07 Artisante
08 Feastables
09 Go Desi Mandi
10 Wild Child Enterprises

2,578 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.

January 2026

GCMMF (Amul) led digital in January 2026, on 17.8% of the medium’s spend, from 1,150 advertisers active.

43.8%
Top 10 share
17,795
Ads tracked
2,578
Sector-only advertisers

Every medium peaks in a different season

The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.

JanFebMarAprMayJunJulAugSepOctNovDec
Radio
Digital
Television
Print
Peak advertising window Off-peak
Busiest days of the week the 12 months to September 2025
Television Heaviest on Saturday and Monday

Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.

What the data tells us

01

Television takes 72.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.

02

Vishnu Packaging leads the sector on 10.1% of that spend.

03

The sector ran 375,585 ads from 1,814 advertisers in January 2026.

04

3.6% of the sector’s ads run on digital.

05

Print ad volume ended the 12 months to September 2025 at 133 against an opening quarter of 100.

06

Feature Films carries 20.6% of the sector’s TV ads.

07

North zone carries 44.7% of the sector’s print spend.

08

North zone carries 36.4% of the sector’s radio spend.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →

Updated March 2026. Want this brand's plan turned into a campaign?