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Express Publications (Madurai) Advertising in India

TLDR

Express Publications (Madurai) ads appeared 13,235 times across Indian media, which puts it #385 among Media brands. 11,783 of those were on print, more than on any other medium. September is its busiest month.

  • It advertises steadily all year rather than in bursts.
  • Most of its online ads run on Newindianexpress and Kannadaprabha.
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Monthly ad-volume trajectory
Last 16 months · the tallest point is its busiest month
2×
peak vs trough
Sep'25
Oct'24Jun'25Mar'26
Ads run
13,235
times an ad appeared
Category rank
#385
of 6675 in Media
Share of category ads
<0.1%
of every Media ad
Media used
2
of 5 tracked media
Top medium
Print
89% of its ads
Peak month
September
seasonal high

Where its ads run.

Express Publications (Madurai) splits its measured ads across 2 media, and print leads at 89%. The dashed line shows what a typical Media brand does.

What this means

Each bar is the share of Express Publications (Madurai)'s ads that ran on that medium. The dashed line is the average across all Media brands.

Medium % of its ads
Print
89%
Digital
11%
Express Publications (Madurai) Average across Media brands

The digital footprint.

Creative mix
100% Display

Every measured online ad for Express Publications (Madurai) was display.

Where the ads run (online)Ads run
01
Newindianexpressnewindianexpress.com
931
02
Kannadaprabhakannadaprabha.com
155
03
Dinamanidinamani.com
142
04
Xx.com
4
05
Facebookfacebook.com
3
06
Investinginvesting.com
1
Formats & placements
Desktop Display
800
Mobile Display
645
Twitter Video
4
Facebook Display
3

What it advertises.

Headline product
Newindianexpress.Com

leads Express Publications (Madurai)'s products by ad volume. The mix below shows how the rest of its ads split.

What this means

This is the number of ads Express Publications (Madurai) ran for each product.

01
Newindianexpress.Com
3,108
02
The New Indian Express
2,479
03
The New Indian Express News App
1,340
04
Kathir (Dinamani)
1,117
05
Kondattam (Dinamani)
838
06
Expressions Podcast
837
07
Indulge (The New Indian Exp)
561
08
Dinamani.Com
554
09
Devi Awards
497
10
The New Sunday Express
220
Brand DNA

Express Publications (Madurai) advertises across 2 of the 5 media we track, and its ad-intensity score reflects how consistently it stays on air.

Always-onNational
Ad-intensity score
26 / 100

A composite of reach, frequency, media breadth and how consistently the brand stays on air.

A geographic footprint, led by Coimbatore.

CoimbatoreMaduraiChennai
Coimbatore
1,497
Madurai
1,247
Chennai
1,197
Bangalore
924
Hyderabad
783
Shimoga
649
Belgaum
629
Kochi
614
Bhubaneshwar
572
Vijayawada
569

City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.

The Media field, measured.

 AdvertiserShare of the leaderAds run
01
2,52,962
04
1,58,445
05
1,50,167
06
1,48,450
07
1,35,812
09
Express Publications (Madurai) This brand
6,560
What this means

Express Publications (Madurai) ranks #385 of 6,675 advertisers in Media, counted by how many ads each one ran. These counts cover Media advertising only, so they are smaller than a brand's national total.

The whole shape, in one picture.

DigitalTVTop genrePrintRadio
Express Publications (Madurai) Average across Media brands
AxisExpressMedia
Digital112
TV093
Top genre056
Print894
Radio01
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Inside the report
01 TV channels
02 Programme genres
03 Daypart timing
04 Language & weekday
05 Digital footprint
06 Products
07 The India map
+ 9 more sections →

The short answers.

Optimised for the questions people, and AI engines, actually ask about Express Publications (Madurai)'s media.

How many ads did Express Publications (Madurai) run in India?

A Express Publications (Madurai) ad appeared 13,235 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #385 among Media brands.

Where did Express Publications (Madurai)'s ads run?

Express Publications (Madurai) ran 11,783 ads on print and 1,452 ads on digital.

When did Express Publications (Madurai) advertise the most?

Express Publications (Madurai) ran the most ads in September and the fewest around April.

Media

Campaigns we have run for brands like Express Publications (Madurai)

A campaign we planned, booked and photographed for another advertiser in Media, run by the same team and the same process you would work with.

Maddock Films · Entertainment & Media

Release campaign assets for a theatrical slate

A theatrical release runs on a compressed calendar where every format needs the same frames in different shapes. The campaign assets were built from the film itself, cutting key art and campaign stills into the sizes the release plan needed, so outdoor, digital and press all carried a consistent look through the release window rather than drifting apart as each medium was produced separately.

What it delivered

Working from one asset set keeps the film recognisable across every surface it appears on, which matters when a release is bought in a fortnight. It also removes the production delay that usually costs a release its first week of visibility.

Format Release campaign assets
Use Outdoor, digital and press
Source Film key art and stills
Campaign frame from the Maddock Films release artwork
Second release campaign frame prepared for the media plan

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Gaming and betting advertising in India

Television is the sector’s leading medium, taking 99.0% of ad spend over the 12 months to September 2025. Sporta Technologies Private leads on 58.9% of that spend, 71.8% of the sector’s ads run on digital, and 564 advertisers were still active in January 2026.

Trends and detail: the 12 months to September 2025Latest period: January 2026Television, print, radio and digitalTAM Media Research, via EP Insights
99.0%
Television share of spend
the sector’s most used medium over the 12 months to September 2025
9,632
Ads in January 2026
across all four media
564
Advertisers
active in January 2026
71.8%
Of ads on digital
digital is counted by ads, not spend

Where the volume moved, quarter by quarter

Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.

Print +24%
0
40
90
130
100
114
105
124
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 24% on the opening quarter.

Digital +105%
0
90
190
280
100
137
314
205
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 105% on the opening quarter.

Radio −31%
0
60
110
170
100
160
179
69
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Down 31% on the opening quarter.

Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.

The preferred medium

99.0% is television

Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 99.0% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.

Television 99.0%
Radio 0.5%
Print 0.4%

A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.

How many advertisers each medium carries

Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.

0
200
400
600
3
6
5
1
1235
1058
1171
1073
3
8
7
3
PrintDigitalRadio
Y2022 Y2023 Y2024

Radio: Og Global Access leads the medium

Radio carries 0.5% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Og Global Access holds 50.6% of the medium’s spend and the top ten advertisers hold 100.0%.

Top advertiser
Og Global Access
50.6% of the sector’s radio spend in January 2026
Top 10 concentration
100.0%
of the sector’s radio spend sits with ten advertisers
Advertiser count
2
active on radio in January 2026
Zone-wise share Share of radio spend · the 12 months to September 2025
39.8% is north zone
North zone 39.8%
West zone 35.5%
South zone 20.4%
East zone 4.4%

North zone takes 39.8%, the largest single share.

Preferred time bands Share of radio ads · the 12 months to September 2025
36.5% is prime time
Prime time 36.5%
Morning 27.4%
Afternoon 14.9%
Early morning 12.5%
All others 8.7%

Prime time takes 36.5%, the largest single share.

Stations used for advertising Share of radio ads · the 12 months to September 2025
01 Radio Mirchi 16.7%
02 Big FM 13.0%
03 Radio City 7.9%
04 My FM 5.4%
05 Mirchi Love 3.6%

Radio Mirchi carried the most radio ads over the 12 months to September 2025.

Advertisers seen only in this sector 6 advertisers
01 Pmsport N V
02 White Star B V
03 Skillhub Online Games Federation
04 Zuplay
05 Upsports Vision
06 Lipi

6 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.

January 2026

Og Global Access led radio in January 2026, on 50.6% of the medium’s spend, from 2 advertisers active.

100.0%
Top 10 share
2,066
Ads tracked
6
Sector-only advertisers

Digital: Bcgamee.Com leads the medium

Digital carries 71.8% of the sector’s ads over the 12 months to September 2025. In January 2026, Bcgamee.Com holds 24.8% of the medium’s spend and the top ten advertisers hold 76.9%.

Top advertiser
Bcgamee.Com
24.8% of the sector’s digital spend in January 2026
Top 10 concentration
76.9%
of the sector’s digital spend sits with ten advertisers
Advertiser count
563
active on digital in January 2026
Leading publishers Share of digital ads · the 12 months to September 2025
3.8% is youtube
YouTube 3.8%
Facebook 3.2%
X 1.7%
Reddit 1.7%
All others 89.6%

YouTube takes 3.8%, the largest single share.

Creative formats Share of digital ads · the 12 months to September 2025
86.9% is display
Display 86.9%
Video 13.1%

Display takes 86.9%, the largest single share.

Digital channels Share of digital ads · the 12 months to September 2025
62.7% is desktop display
Desktop Display 62.7%
Mobile Display 19.6%
Desktop Video 5.5%
Mobile Video 4.6%
All others 7.6%

Desktop Display takes 62.7%, the largest single share.

Advertisers seen only in this sector 2,690 advertisers
01 Galactus Funware Technology
02 Enshrouded Game
03 Magic Continent
04 Imperia Online Jsc
05 Giritech Data Intelligence
06 Steampowered
07 Deltatech Gaming
08 Gaijin Entertainment
09 Junglee Games
10 Exitlag

2,690 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.

January 2026

Bcgamee.Com led digital in January 2026, on 24.8% of the medium’s spend, from 563 advertisers active.

76.9%
Top 10 share
7,540
Ads tracked
2,690
Sector-only advertisers

Every medium peaks in a different season

The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.

JanFebMarAprMayJunJulAugSepOctNovDec
Radio
Digital
Television
Print
Peak advertising window Off-peak
Busiest days of the week the 12 months to September 2025
Television Heaviest on Saturday and Sunday

Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.

What the data tells us

01

Television takes 99.0% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.

02

Sporta Technologies Private leads the sector on 58.9% of that spend.

03

The sector ran 9,632 ads from 564 advertisers in January 2026.

04

71.8% of the sector’s ads run on digital.

05

Print ad volume ended the 12 months to September 2025 at 124 against an opening quarter of 100.

06

North zone carries 39.8% of the sector’s radio spend.

07

YouTube carries 3.8% of the sector’s digital ads.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →

Updated March 2026. Want this brand's plan turned into a campaign?