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Dept of Info & Public Relations (Bhr) Advertising in India

TLDR

Dept of Info & Public Relations (Bhr) ads appeared 9,846 times across Indian media, which puts it #115 among Miscellaneous brands. 9,634 of those were on TV, more than on any other medium. August is its busiest month.

  • 98% of its ads run on television.
  • 94% of its TV airtime runs alongside News Bulletin.
  • It runs about 20× more ads in August than in its quietest month.
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Monthly ad-volume trajectory
Last 14 months · the tallest point is its busiest month
20×
peak vs trough
Aug'25
Oct'24Jun'25Mar'26
Ads run
9,846
times an ad appeared
Category rank
#115
of 65303 in Miscellaneous
Share of category ads
0.1%
of every Miscellaneous ad
Media used
2
of 5 tracked media
Top medium
TV
98% of its ads
Peak month
August
seasonal high

Where its ads run.

Dept of Info & Public Relations (Bhr) splits its measured ads across 2 media, and TV leads at 98%. The dashed line shows what a typical Miscellaneous brand does.

What this means

Each bar is the share of Dept of Info & Public Relations (Bhr)'s ads that ran on that medium. The dashed line is the average across all Miscellaneous brands.

Medium % of its ads
TV
97.8%
Radio
2.1%
Dept of Info & Public Relations (Bhr) Average across Miscellaneous brands

Where it airs on TV.

TV channelAds run
01
News18 Bihar Jharkhand
4,664
02
Zee Bihar Jharkhand
3,888
03
Ndtv India
280
04
Dd Bihar
209
05
Tv9 Bharatvarsh
176
06
Aaj Tak
107
07
News Nation
106
08
Abp News
58
4,664

ads on News18 Bihar Jharkhand, the TV channel it advertises on most.

What this means

This is the number of ads Dept of Info & Public Relations (Bhr) ran on each channel.

94% of its TV airtime runs with News Bulletin.

News Bulletin 94% share of TV airtime
News Bulletin 94%
Interviews / Portraits / Discussio 1%
Religious / Devotional / Astrology 1%
Action / Thriller 1%
Music Shows / Songs 1%
Events / Concerts / Awards / Shows 1%
Special Telecast 1%
News Headlines 1%
What this means

Each figure is the share of Dept of Info & Public Relations (Bhr)'s TV airtime that ran alongside that kind of programme.

A clear airing peak around 5 PM.

0003060912151821 peak 5 PM

Dept of Info & Public Relations (Bhr)'s airings cluster around 17:30-17:59, with the deepest reach concentrated in a narrow window.

Time of day Ads run
17:30-17:59468
17:00-17:29422
21:30-21:59347
12:30-12:59343
14:30-14:59338
15:30-15:59331
What this means

Each spoke is the share of Dept of Info & Public Relations (Bhr)'s airings in that part of the day. The longer the spoke, the busier the slot.

When, and in which languages.

Day of week
Monday
1,545
Sunday
1,539
Tuesday
1,404
Wednesday
1,343
Saturday
1,277
Friday
1,275
Thursday
1,251

Monday indexes highest, making it the brand's busiest broadcast day.

What it advertises.

Headline product
Dept Of Info & Public Relations (Bhr)

leads Dept of Info & Public Relations (Bhr)'s products by ad volume. The mix below shows how the rest of its ads split.

What this means

This is the number of ads Dept of Info & Public Relations (Bhr) ran for each product.

01
Dept Of Info & Public Relations (Bhr)
9,625
02
Sepaktakraw World Cup Bihar 2025
220
03
Bihar Rajya Patrakar Bima Yojana
1
Brand DNA

Dept of Info & Public Relations (Bhr) advertises across 2 of the 5 media we track, and its ad-intensity score reflects how consistently it stays on air.

TV-ledSeasonalNational
Ad-intensity score
9 / 100

A composite of reach, frequency, media breadth and how consistently the brand stays on air.

A geographic footprint, led by New Delhi.

New DelhiMumbaiLucknow
New Delhi
81
Mumbai
55
Lucknow
36
Kolkata
21
Chandigarh
18
Patna
1

City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.

0.1% of Miscellaneous voice.

Dept of Info & Public Relations (Bhr) accounts for 0.1% of all measured Miscellaneous advertising, ranked #115 of 65,303 advertisers tracked in the category.

#115
Category rank
65,303
Advertisers tracked
Each dot = 1% of all Miscellaneous ad voice

The Miscellaneous field, measured.

 AdvertiserShare of the leaderAds run
01
4,13,302
04
1,07,653
05
1,06,830
07
1,00,701
09
Dept of Info & Public Relations (Bhr) This brand
9,846
What this means

Dept of Info & Public Relations (Bhr) ranks #115 of 65,303 advertisers in Miscellaneous, counted by how many ads each one ran. These counts cover Miscellaneous advertising only, so they are smaller than a brand's national total.

The whole shape, in one picture.

DigitalTVTop genrePrintRadio
Dept of Info & Public Relations (Bhr) Average across Miscellaneous brands
AxisDeptMiscellaneous
Digital019
TV9833
Top genre9447
Print010
Radio238
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Inside the report
01 TV channels
02 Programme genres
03 Daypart timing
04 Language & weekday
05 Digital footprint
06 Products
07 The India map
+ 9 more sections →

The short answers.

Optimised for the questions people, and AI engines, actually ask about Dept of Info & Public Relations (Bhr)'s media.

How many ads did Dept of Info & Public Relations (Bhr) run in India?

A Dept of Info & Public Relations (Bhr) ad appeared 9,846 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #115 among Miscellaneous brands.

Where did Dept of Info & Public Relations (Bhr)'s ads run?

Dept of Info & Public Relations (Bhr) ran 9,634 ads on TV and 211 ads on radio.

Which TV channels did Dept of Info & Public Relations (Bhr) advertise on?

Dept of Info & Public Relations (Bhr) ran 4,664 ads on News18 Bihar Jharkhand, more than on any other channel. Next come Zee Bihar Jharkhand and Ndtv India.

What kind of TV programmes did Dept of Info & Public Relations (Bhr) advertise around?

94% of Dept of Info & Public Relations (Bhr)'s television ads ran alongside news bulletin programming.

When did Dept of Info & Public Relations (Bhr) advertise the most?

Dept of Info & Public Relations (Bhr) ran the most ads in August and the fewest around October.

Miscellaneous

Campaigns we have run for brands like Dept of Info & Public Relations (Bhr)

A campaign we planned, booked and photographed for another advertiser in Miscellaneous, run by the same team and the same process you would work with.

Swachh Bharat 2.0 · Government & Social

A state cleanliness mission told through national branded features

A government programme is judged on whether people hear about the work, and a photo call alone does not travel. The mission’s ground events were covered as they happened, then the material was placed as branded features on national mastheads, on India Today as an Impact Feature and on ThePrint under its sponsored programme, framing the work as an urban waste management story with the technology angle rather than as an announcement.

What it delivered

Placing the same story on two national mastheads reaches the audience that follows policy rather than only the local audience that saw the event. Building the feature around the technology rather than the ceremony gave the placement an argument, which is what makes branded content read like journalism.

Format Branded features and event coverage
Publishers India Today, ThePrint
Subject Urban waste management
Ground event photography from the Swachh Bharat cleanliness drive
The India Today and ThePrint branded features carrying the cleanliness mission story

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

FMCG advertising in India

Television is the sector’s leading medium, taking 67.4% of ad spend over the 12 months to September 2025. Hindustan Unilever leads on 8.4% of that spend, 4.2% of the sector’s ads run on digital, and 4,343 advertisers were still active in January 2026.

Trends and detail: the 12 months to September 2025Latest period: January 2026Television, print, radio and digitalTAM Media Research, via EP Insights
67.4%
Television share of spend
the sector’s most used medium over the 12 months to September 2025
851,902
Ads in January 2026
across all four media
4,343
Advertisers
active in January 2026
4.2%
Of ads on digital
digital is counted by ads, not spend

Where the volume moved, quarter by quarter

Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.

Print +4%
0
40
90
130
100
94
73
104
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 4% on the opening quarter.

Digital +72%
0
60
110
170
100
95
123
172
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 72% on the opening quarter.

Radio −31%
0
40
90
130
100
80
79
69
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Down 31% on the opening quarter.

Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.

The preferred medium

67.4% is television

Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 67.4% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.

Television 67.4%
Print 31.8%
Radio 0.9%

A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.

How many advertisers each medium carries

Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.

0
200
400
600
1998
1837
1476
1685
4590
4172
4246
5011
396
306
279
328
PrintDigitalRadio
Y2022 Y2023 Y2024

Television: Hindustan Unilever leads the medium

Television carries 67.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Hindustan Unilever holds 14.7% of the medium’s spend and the top ten advertisers hold 57.0%.

Top advertiser
Hindustan Unilever
14.7% of the sector’s television spend in January 2026
Top 10 concentration
57.0%
of the sector’s television spend sits with ten advertisers
Advertiser count
503
active on television in January 2026
Preferred channel genres Share of TV ads · the 12 months to September 2025
20.8% is feature films
Feature Films 20.8%
Drama & soap 19.2%
News Bulletin 15.8%
Film Songs 9.0%
All others 35.2%

Feature Films takes 20.8%, the largest single share.

Preferred time bands Share of TV ads · the 12 months to September 2025
32.8% is prime time
Prime time 32.8%
Afternoon 22.5%
Morning 17.2%
Early morning 13.3%
All others 14.2%

Prime time takes 32.8%, the largest single share.

Languages aired Share of TV ads · the 12 months to September 2025
35.2% is hindi
Hindi 35.2%
Tamil 12.3%
Telugu 8.6%
Kannada 7.8%
All others 36.1%

Hindi takes 35.2%, the largest single share.

Advertisers seen only in this sector 234 advertisers
01 Hector Beverages Private
02 Lattafa Perfumes Llc
03 Puro Wellness
04 Maliban Biscuit Manufactories
05 Unsp-Otc Products Range
06 American Pistachios Growers
07 Nuzen Herbal
08 Deoleo
09 Jcb Industries
10 Hillwood Impex

234 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.

January 2026

Hindustan Unilever led television in January 2026, on 14.7% of the medium’s spend, from 503 advertisers active.

57.0%
Top 10 share
463,172
Ads tracked
234
Sector-only advertisers

Print: SBS Biotech leads the medium

Print carries 31.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 7.5% of the medium’s spend and the top ten advertisers hold 33.3%.

Top advertiser
SBS Biotech
7.5% of the sector’s print spend in January 2026
Top 10 concentration
33.3%
of the sector’s print spend sits with ten advertisers
Advertiser count
1,093
active on print in January 2026
Zone-wise share Share of print spend · the 12 months to September 2025
44.7% is north zone
North zone 44.7%
West zone 26.2%
South zone 15.5%
East zone 13.6%

North zone takes 44.7%, the largest single share.

Publication groups Share of print spend · the 12 months to September 2025
15.4% is dainik bhaskar group of pubs
Dainik Bhaskar Group Of Pubs 15.4%
Bennett, Coleman 12.0%
Rajasthan Patrika 11.2%
Jagran Prakashan 10.7%
All others 50.7%

Dainik Bhaskar Group Of Pubs takes 15.4%, the largest single share.

Leading markets Share of print ads · the 12 months to September 2025
3.2% is mumbai
Mumbai 3.2%
Kolkata 2.5%
Nagpur 2.4%
New Delhi 2.2%
All others 89.7%

Mumbai takes 3.2%, the largest single share.

Most used publications Share of print ads · the 12 months to September 2025
01 Amar Ujala 5.7%
02 Dainik Jagran 4.2%
03 Hindustan 2.2%

Amar Ujala carried the most print ads over the 12 months to September 2025.

Advertisers seen only in this sector 2,791 advertisers
01 Dhariwal Tobacco Products
02 MSN Laboratories
03 Ss Associates (Del)
04 Maa Vindhyavasini Tobacco
05 Ghanshyamdas
06 Chaturbhuj Pharmaceuticals
07 Ayurved Sumshodhanalaya (Pune)
08 Paras Miracle Poly Product
09 B C Hasaram & Sons
10 Grtm Industries

2,791 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.

January 2026

SBS Biotech led print in January 2026, on 7.5% of the medium’s spend, from 1,093 advertisers active.

33.3%
Top 10 share
9,880
Ads tracked
2,791
Sector-only advertisers

Radio: SBS Biotech leads the medium

Radio carries 0.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 16.6% of the medium’s spend and the top ten advertisers hold 58.7%.

Top advertiser
SBS Biotech
16.6% of the sector’s radio spend in January 2026
Top 10 concentration
58.7%
of the sector’s radio spend sits with ten advertisers
Advertiser count
193
active on radio in January 2026
Zone-wise share Share of radio spend · the 12 months to September 2025
34.2% is north zone
North zone 34.2%
West zone 32.9%
South zone 19.1%
East zone 13.8%

North zone takes 34.2%, the largest single share.

Preferred time bands Share of radio ads · the 12 months to September 2025
29.6% is prime time
Prime time 29.6%
Afternoon 23.4%
Morning 20.3%
Early morning 15.0%
All others 11.7%

Prime time takes 29.6%, the largest single share.

Stations used for advertising Share of radio ads · the 12 months to September 2025
01 My FM 14.3%
02 Big FM 11.6%
03 Radio City 6.0%
04 Red FM 6.0%
05 Radio Mirchi 4.6%

My FM carried the most radio ads over the 12 months to September 2025.

Advertisers seen only in this sector 357 advertisers
01 Ikea Furnitures
02 Kedia Pavitra
03 Vikram Roller Flour Mills
04 Gujarat Growmed Mkt(I)
05 Vimal Agro Products
06 Attica Gold Pan Masala
07 Pinkcity Mills
08 Walko Qsr
09 Kirana King Marketing
10 R P Locks

357 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.

January 2026

SBS Biotech led radio in January 2026, on 16.6% of the medium’s spend, from 193 advertisers active.

58.7%
Top 10 share
295,323
Ads tracked
357
Sector-only advertisers

Digital: Soundrise Hearing Solutions leads the medium

Digital carries 4.2% of the sector’s ads over the 12 months to September 2025. In January 2026, Soundrise Hearing Solutions holds 10.3% of the medium’s spend and the top ten advertisers hold 39.0%.

Top advertiser
Soundrise Hearing Solutions
10.3% of the sector’s digital spend in January 2026
Top 10 concentration
39.0%
of the sector’s digital spend sits with ten advertisers
Advertiser count
3,179
active on digital in January 2026
Leading publishers Share of digital ads · the 12 months to September 2025
30.0% is facebook
Facebook 30.0%
YouTube 16.5%
Abplive 1.2%
Youtube 0.9%
All others 51.4%

Facebook takes 30.0%, the largest single share.

Creative formats Share of digital ads · the 12 months to September 2025
59.9% is display
Display 59.9%
Video 40.1%

Display takes 59.9%, the largest single share.

Digital channels Share of digital ads · the 12 months to September 2025
21.6% is mobile display
Mobile Display 21.6%
Desktop Display 21.2%
Desktop Video 19.1%
Facebook Display 15.1%
All others 23.0%

Mobile Display takes 21.6%, the largest single share.

Advertisers seen only in this sector 7,892 advertisers
01 Soundrise Hearing Solutions
02 Serum Inst Of
03 Vanesa
04 Revive Essential Oils Llc
05 Bon Fiction
06 Lotus
07 Poonam Industries (Karnal)
08 Arelang Naturals
09 Dot & Key Wellness
10 Avon Beauty Products(I)

7,892 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.

January 2026

Soundrise Hearing Solutions led digital in January 2026, on 10.3% of the medium’s spend, from 3,179 advertisers active.

39.0%
Top 10 share
83,527
Ads tracked
7,892
Sector-only advertisers

Every medium peaks in a different season

The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.

JanFebMarAprMayJunJulAugSepOctNovDec
Radio
Digital
Television
Print
Peak advertising window Off-peak
Busiest days of the week the 12 months to September 2025
Television Heaviest on Monday and Wednesday

Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.

What the data tells us

01

Television takes 67.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.

02

Hindustan Unilever leads the sector on 8.4% of that spend.

03

The sector ran 851,902 ads from 4,343 advertisers in January 2026.

04

4.2% of the sector’s ads run on digital.

05

Print ad volume ended the 12 months to September 2025 at 104 against an opening quarter of 100.

06

Feature Films carries 20.8% of the sector’s TV ads.

07

North zone carries 44.7% of the sector’s print spend.

08

North zone carries 34.2% of the sector’s radio spend.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →

Updated March 2026. Want this brand's plan turned into a campaign?