Defence Advertising in India
We track 1 Defence advertiser in India, and Pathfinder Defence Academy runs more ads than any of them. Outdoor carries 100% of the category's ads.
100% of Defence ads run on outdoor.
The category runs the most ads in May.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A outdoor-first sector.
Defence splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Pathfinder Defence Academy leads Defence.
ads from Pathfinder Defence Academy, more than any other Defence advertiser.
This is the number of Defence ads each advertiser ran.
Where defence runs locally.
Top cities for Defence print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Defence advertising.
Who is the biggest advertiser in Defence?
Pathfinder Defence Academy ran the most ads here.
Which medium dominates Defence advertising?
Outdoor leads at about 100% of the category's ads.
Campaigns we have run in Defence
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
A state cleanliness mission told through national branded features
A government programme is judged on whether people hear about the work, and a photo call alone does not travel. The mission’s ground events were covered as they happened, then the material was placed as branded features on national mastheads, on India Today as an Impact Feature and on ThePrint under its sponsored programme, framing the work as an urban waste management story with the technology angle rather than as an announcement.
Placing the same story on two national mastheads reaches the audience that follows policy rather than only the local audience that saw the event. Building the feature around the technology rather than the ceremony gave the placement an argument, which is what makes branded content read like journalism.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.