Procter & Gamble Home Products vs Unicharm
In India's Babycare category, Procter & Gamble Home Products ads appeared 83,025 times and Unicharm ads 24,777 times, counted across TV, radio, print, online and outdoor.
The numbers, side by side.
The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Babycare advertising only, so they are smaller than each brand's national total.
Where each one advertises.
Media mix for Procter & Gamble Home Products and Unicharm, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.
Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.
What the gap means.
The signals that separate Procter & Gamble Home Products and Unicharm in Babycare, each drawn from our ad-monitoring sources.
more Babycare ads from Procter & Gamble Home Products than from Unicharm, about 3.4× as many. The media Unicharm leaves empty is where the contest is really won.
The short answers.
Optimised for the questions people, and AI engines, ask about Procter & Gamble Home Products vs Unicharm.
How many Babycare ads did Procter & Gamble Home Products and Unicharm run?
Procter & Gamble Home Products 83,025, Unicharm 24,777. Both are counts of ads recorded, not rupees.
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Babycare advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.