These are the ads we were able to track, not every ad placed in India. What is covered →

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Head to head · Babycare

Gujarat Growmed Mkt(I)pvt vs Unicharm

In India's Babycare category, Gujarat Growmed Mkt(I)pvt ads appeared 61,959 times and Unicharm ads 24,777 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Gujarat Growmed Mkt(I)pvt Unicharm
Ads run in Babycare 61,959 24,777
Top medium Radio TV

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Babycare advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Gujarat Growmed Mkt(I)pvt and Unicharm, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Gujarat Growmed Mkt(I)pvt Unicharm
Radio
100%
none
TV
none
88.7%
Digital
none
11.1%
Print
none
0.2%

What the gap means.

The signals that separate Gujarat Growmed Mkt(I)pvt and Unicharm in Babycare, each drawn from our ad-monitoring sources.

01 The gap between them is 37,182 Babycare ads.
02 They buy different media: Gujarat Growmed Mkt(I)pvt leans on radio, Unicharm on TV.
37,182

more Babycare ads from Gujarat Growmed Mkt(I)pvt than from Unicharm, about 2.5× as many. The media Unicharm leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Gujarat Growmed Mkt(I)pvt vs Unicharm.

How many Babycare ads did Gujarat Growmed Mkt(I)pvt and Unicharm run?

Gujarat Growmed Mkt(I)pvt 61,959, Unicharm 24,777. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Babycare advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.