These are the ads we were able to track, not every ad placed in India. What is covered →

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Head to head · Agriculture

Dhanuka Agritech vs Indian Farmers Ferti Coop

In India's Agriculture category, Dhanuka Agritech ads appeared 5,511 times and Indian Farmers Ferti Coop ads 5,690 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Dhanuka Agritech Indian Farmers Ferti Coop
Ads run in Agriculture 5,511 5,690
Top medium TV TV

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Agriculture advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Dhanuka Agritech and Indian Farmers Ferti Coop, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Dhanuka Agritech Indian Farmers Ferti Coop
TV
98.2%
67.7%
Print
0.9%
18.5%
Digital
0.9%
11.1%
Radio
none
2.7%

What the gap means.

The signals that separate Dhanuka Agritech and Indian Farmers Ferti Coop in Agriculture, each drawn from our ad-monitoring sources.

01 The gap between them is 179 Agriculture ads.
02 Both put most of their Agriculture ads on TV: 98% for Dhanuka Agritech and 68% for Indian Farmers Ferti Coop.
179

more Agriculture ads from Indian Farmers Ferti Coop than from Dhanuka Agritech. The media Dhanuka Agritech leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Dhanuka Agritech vs Indian Farmers Ferti Coop.

How many Agriculture ads did Dhanuka Agritech and Indian Farmers Ferti Coop run?

Dhanuka Agritech 5,511, Indian Farmers Ferti Coop 5,690. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Agriculture advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.