These are the ads we were able to track, not every ad placed in India. What is covered →

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Head to head · BFSI

Canara Bank vs Muthoot Financial Enterprises

In India's BFSI category, Canara Bank ads appeared 1,28,008 times and Muthoot Financial Enterprises ads 2,06,444 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Canara Bank Muthoot Financial Enterprises
Ads run in BFSI 1,28,008 2,06,444
Top medium Radio TV

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover BFSI advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Canara Bank and Muthoot Financial Enterprises, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Canara Bank Muthoot Financial Enterprises
Radio
90.4%
43.6%
TV
1.3%
51%
Print
6%
4.2%
Digital
1.2%
1.2%
Outdoor
1.2%
none

What the gap means.

The signals that separate Canara Bank and Muthoot Financial Enterprises in BFSI, each drawn from our ad-monitoring sources.

01 The gap between them is 78,436 BFSI ads.
02 They buy different media: Canara Bank leans on radio, Muthoot Financial Enterprises on TV.
78,436

more BFSI ads from Muthoot Financial Enterprises than from Canara Bank, about 1.6× as many. The media Canara Bank leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Canara Bank vs Muthoot Financial Enterprises.

How many BFSI ads did Canara Bank and Muthoot Financial Enterprises run?

Canara Bank 1,28,008, Muthoot Financial Enterprises 2,06,444. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover BFSI advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.