These are the ads we were able to track, not every ad placed in India. What is covered →

Excellent Publicity - Discover, Plan, Execute Search
Head to head · BFSI

Canara Bank vs Life Insurance Corp of India

In India's BFSI category, Canara Bank ads appeared 1,28,008 times and Life Insurance Corp of India ads 6,20,859 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Canara Bank Life Insurance Corp of India
Ads run in BFSI 1,28,008 6,20,859
Top medium Radio Radio

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover BFSI advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Canara Bank and Life Insurance Corp of India, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Canara Bank Life Insurance Corp of India
Radio
90.4%
64.9%
TV
1.3%
18%
Digital
1.2%
13%
Print
6%
4.1%
Outdoor
1.2%
none

What the gap means.

The signals that separate Canara Bank and Life Insurance Corp of India in BFSI, each drawn from our ad-monitoring sources.

01 The gap between them is 4,92,851 BFSI ads.
02 Both put most of their BFSI ads on Radio: 90% for Canara Bank and 65% for Life Insurance Corp of India.
4,92,851

more BFSI ads from Life Insurance Corp of India than from Canara Bank, about 4.9× as many. The media Canara Bank leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Canara Bank vs Life Insurance Corp of India.

How many BFSI ads did Canara Bank and Life Insurance Corp of India run?

Canara Bank 1,28,008, Life Insurance Corp of India 6,20,859. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover BFSI advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.