Amazon Online vs Star
In India's Services category, Amazon Online ads appeared 10,48,271 times and Star ads 1,94,324 times, counted across TV, radio, print, online and outdoor.
The numbers, side by side.
The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Services advertising only, so they are smaller than each brand's national total.
Where each one advertises.
Media mix for Amazon Online and Star, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.
Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.
What the gap means.
The signals that separate Amazon Online and Star in Services, each drawn from our ad-monitoring sources.
more Services ads from Amazon Online than from Star, about 5.4× as many. The media Star leaves empty is where the contest is really won.
The short answers.
Optimised for the questions people, and AI engines, ask about Amazon Online vs Star.
How many Services ads did Amazon Online and Star run?
Amazon Online 10,48,271, Star 1,94,324. Both are counts of ads recorded, not rupees.
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Services advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.