Sigma Group of Insts Advertising in India
Sigma Group of Insts ads appeared 9,091 times across Indian media, which puts it #60 among Education brands. 9,015 of those were on radio, more than on any other medium. May is its busiest month.
- It runs about 999× more ads in May than in its quietest month.
- It accounts for 0.2% of all Education ads, which makes it #60 in the category.
- Most of its online ads run on Facebook and Shiksha.
Where its ads run.
Sigma Group of Insts splits its measured ads across 4 media, and radio leads at 99%. The dashed line shows what a typical Education brand does.
Each bar is the share of Sigma Group of Insts's ads that ran on that medium. The dashed line is the average across all Education brands.
Where it airs on TV.
ads on Vtv News, the TV channel it advertises on most.
This is the number of ads Sigma Group of Insts ran on each channel.
When, and in which languages.
Friday indexes highest, making it the brand's busiest broadcast day.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Sigma Group of Insts's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Sigma Group of Insts ran for each product.
A geographic footprint, led by Surat.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
0.2% of Education voice.
Sigma Group of Insts accounts for 0.2% of all measured Education advertising, ranked #60 of 45,568 advertisers tracked in the category.
The Education field, measured.
Sigma Group of Insts ranks #60 of 45,568 advertisers in Education, counted by how many ads each one ran. These counts cover Education advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Sigma Group of Insts's media.
How many ads did Sigma Group of Insts run in India?
A Sigma Group of Insts ad appeared 9,091 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #60 among Education brands.
Where did Sigma Group of Insts's ads run?
Sigma Group of Insts ran 9,015 ads on radio, 30 ads on print, 24 ads on TV and 22 ads on digital.
Which TV channels did Sigma Group of Insts advertise on?
Sigma Group of Insts ran 24 ads on Vtv News, more than on any other channel.
When did Sigma Group of Insts advertise the most?
Sigma Group of Insts ran the most ads in May and the fewest around February.
Campaigns we have run for brands like Sigma Group of Insts
A campaign we planned, booked and photographed for another advertiser in Education, run by the same team and the same process you would work with.
A faculty voice placed on national business television
Universities buy admissions advertising and then struggle to be taken seriously as institutions. This worked the other way round: a Sigma University professor was placed on an NDTV Profit business panel, discussing the subject rather than the university, with the institution named in the on-screen credit. Authority in this category transfers from the person to the campus, and a panel seat does that in a way a spot cannot.
A single panel appearance puts the university in front of a national business audience with the credibility of editorial rather than the discount of advertising. The recording then works as a permanent asset for admissions and placement conversations.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Education
Education advertising in India
Print is the sector’s leading medium, taking 97.7% of ad spend over the 12 months to September 2025. Allen Career Inst leads on 4.4% of that spend, 27.7% of the sector’s ads run on digital, and 9,261 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 126% on the opening quarter.
Up 17% on the opening quarter.
Up 143% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 97.7% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: ITV Network leads the medium
Television carries 1.3% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, ITV Network holds 31.3% of the medium’s spend and the top ten advertisers hold 74.7%.
News Bulletin takes 74.6%, the largest single share.
Prime time takes 36.4%, the largest single share.
English takes 44.5%, the largest single share.
419 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
ITV Network led television in January 2026, on 31.3% of the medium’s spend, from 184 advertisers active.
Print: Kiit Education Society leads the medium
Print carries 97.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Kiit Education Society holds 5.4% of the medium’s spend and the top ten advertisers hold 25.6%.
North zone takes 50.5%, the largest single share.
Dainik Bhaskar Group Of Pubs takes 22.9%, the largest single share.
New Delhi takes 2.6%, the largest single share.
Dainik Jagran carried the most print ads over the 12 months to September 2025.
27,064 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Kiit Education Society led print in January 2026, on 5.4% of the medium’s spend, from 5,760 advertisers active.
Radio: Lighthouse Learning leads the medium
Radio carries 0.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Lighthouse Learning holds 7.1% of the medium’s spend and the top ten advertisers hold 42.5%.
North zone takes 45.6%, the largest single share.
Prime time takes 29.5%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
890 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Lighthouse Learning led radio in January 2026, on 7.1% of the medium’s spend, from 184 advertisers active.
Digital: The Inst For Functional Medicine leads the medium
Digital carries 27.7% of the sector’s ads over the 12 months to September 2025. In January 2026, The Inst For Functional Medicine holds 9.8% of the medium’s spend and the top ten advertisers hold 44.3%.
YouTube takes 19.1%, the largest single share.
Display takes 73.3%, the largest single share.
Desktop Display takes 41.1%, the largest single share.
12,196 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
The Inst For Functional Medicine led digital in January 2026, on 9.8% of the medium’s spend, from 3,669 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 97.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Allen Career Inst leads the sector on 4.4% of that spend.
The sector ran 144,174 ads from 9,261 advertisers in January 2026.
27.7% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 226 against an opening quarter of 100.
News Bulletin carries 74.6% of the sector’s TV ads.
North zone carries 50.5% of the sector’s print spend.
North zone carries 45.6% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?