Sabic (Saudi Basic Ic) Advertising in India
Sabic (Saudi Basic Ic) ads appeared 7,848 times across Indian media, which puts it #23 among Corporate / Brand Image brands. 4,791 of those were on TV, more than on any other medium. February is its busiest month.
- 61% of its ads run on television.
- 48% of its TV airtime runs alongside News Bulletin.
- It runs about 504× more ads in February than in its quietest month.
Where its ads run.
Sabic (Saudi Basic Ic) splits its measured ads across 2 media, and TV leads at 61%. The dashed line shows what a typical Corporate / Brand Image brand does.
Each bar is the share of Sabic (Saudi Basic Ic)'s ads that ran on that medium. The dashed line is the average across all Corporate / Brand Image brands.
Where it airs on TV.
ads on Mirror Now, the TV channel it advertises on most.
This is the number of ads Sabic (Saudi Basic Ic) ran on each channel.
48% of its TV airtime runs with News Bulletin.
Each figure is the share of Sabic (Saudi Basic Ic)'s TV airtime that ran alongside that kind of programme.
A clear airing peak around 7 PM.
Sabic (Saudi Basic Ic)'s airings cluster around 19:30-19:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Sabic (Saudi Basic Ic)'s airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Monday indexes highest, making it the brand's busiest broadcast day.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Sabic (Saudi Basic Ic)'s products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Sabic (Saudi Basic Ic) ran for each product.
0.7% of Corporate / Brand Image voice.
Sabic (Saudi Basic Ic) accounts for 0.7% of all measured Corporate / Brand Image advertising, ranked #23 of 14,852 advertisers tracked in the category.
The Corporate / Brand Image field, measured.
Sabic (Saudi Basic Ic) ranks #23 of 14,852 advertisers in Corporate / Brand Image, counted by how many ads each one ran. These counts cover Corporate / Brand Image advertising only, so they are smaller than a brand's national total.
Who's accelerating in Corporate / Brand Image.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Sabic (Saudi Basic Ic)'s media.
How many ads did Sabic (Saudi Basic Ic) run in India?
A Sabic (Saudi Basic Ic) ad appeared 7,848 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #23 among Corporate / Brand Image brands.
Where did Sabic (Saudi Basic Ic)'s ads run?
Sabic (Saudi Basic Ic) ran 4,791 ads on TV and 3,057 ads on digital.
Which TV channels did Sabic (Saudi Basic Ic) advertise on?
Sabic (Saudi Basic Ic) ran 764 ads on Mirror Now, more than on any other channel. Next come Et Now and Bbc News.
What kind of TV programmes did Sabic (Saudi Basic Ic) advertise around?
48% of Sabic (Saudi Basic Ic)'s television ads ran alongside news bulletin programming.
When did Sabic (Saudi Basic Ic) advertise the most?
Sabic (Saudi Basic Ic) ran the most ads in February and the fewest around September.
Campaigns we have run for brands like Sabic (Saudi Basic Ic)
A campaign we planned, booked and photographed for another advertiser in Corporate / Brand Image, run by the same team and the same process you would work with.
Film co-branding across outdoor and on screen
Associating with a film only works if the association is visible in both places the audience meets it. Dhash was co-branded on large-format outdoor around the release date, sharing the frame with the film’s own key art on high-traffic city sites, and carried through into the film campaign assets so the brand mark travelled with the poster and trailer wherever they ran. The outdoor went up ahead of release, when interest in the title was already building.
The film does the work of drawing the eye and the brand inherits that attention, which is far cheaper than buying the same salience alone. Holding the association across both outdoor and the campaign assets meant a viewer met it twice, in the street and on screen.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Corporate / Brand Image
FMCG advertising in India
Television is the sector’s leading medium, taking 67.4% of ad spend over the 12 months to September 2025. Hindustan Unilever leads on 8.4% of that spend, 4.2% of the sector’s ads run on digital, and 4,343 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 4% on the opening quarter.
Up 72% on the opening quarter.
Down 31% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 67.4% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Hindustan Unilever leads the medium
Television carries 67.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Hindustan Unilever holds 14.7% of the medium’s spend and the top ten advertisers hold 57.0%.
Feature Films takes 20.8%, the largest single share.
Prime time takes 32.8%, the largest single share.
Hindi takes 35.2%, the largest single share.
234 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Hindustan Unilever led television in January 2026, on 14.7% of the medium’s spend, from 503 advertisers active.
Print: SBS Biotech leads the medium
Print carries 31.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 7.5% of the medium’s spend and the top ten advertisers hold 33.3%.
North zone takes 44.7%, the largest single share.
Dainik Bhaskar Group Of Pubs takes 15.4%, the largest single share.
Mumbai takes 3.2%, the largest single share.
Amar Ujala carried the most print ads over the 12 months to September 2025.
2,791 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
SBS Biotech led print in January 2026, on 7.5% of the medium’s spend, from 1,093 advertisers active.
Radio: SBS Biotech leads the medium
Radio carries 0.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 16.6% of the medium’s spend and the top ten advertisers hold 58.7%.
North zone takes 34.2%, the largest single share.
Prime time takes 29.6%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
357 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
SBS Biotech led radio in January 2026, on 16.6% of the medium’s spend, from 193 advertisers active.
Digital: Soundrise Hearing Solutions leads the medium
Digital carries 4.2% of the sector’s ads over the 12 months to September 2025. In January 2026, Soundrise Hearing Solutions holds 10.3% of the medium’s spend and the top ten advertisers hold 39.0%.
Facebook takes 30.0%, the largest single share.
Display takes 59.9%, the largest single share.
Mobile Display takes 21.6%, the largest single share.
7,892 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Soundrise Hearing Solutions led digital in January 2026, on 10.3% of the medium’s spend, from 3,179 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Television takes 67.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Hindustan Unilever leads the sector on 8.4% of that spend.
The sector ran 851,902 ads from 4,343 advertisers in January 2026.
4.2% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 104 against an opening quarter of 100.
Feature Films carries 20.8% of the sector’s TV ads.
North zone carries 44.7% of the sector’s print spend.
North zone carries 34.2% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?