Rathna Fan House Advertising in India
Rathna Fan House ads appeared 14,140 times across Indian media, which puts it #62 among Retail brands. 7,294 of those were on radio, more than on any other medium. April is its busiest month.
- 41% of its TV airtime runs alongside News Bulletin.
- It runs about 82× more ads in April than in its quietest month.
- It accounts for 0.3% of all Retail ads, which makes it #62 in the category.
Where its ads run.
Rathna Fan House splits its measured ads across 4 media, and radio leads at 52%. The dashed line shows what a typical Retail brand does.
Each bar is the share of Rathna Fan House's ads that ran on that medium. The dashed line is the average across all Retail brands.
Where it airs on TV.
ads on Zee Tamil HD, the TV channel it advertises on most.
This is the number of ads Rathna Fan House ran on each channel.
41% of its TV airtime runs with News Bulletin.
Each figure is the share of Rathna Fan House's TV airtime that ran alongside that kind of programme.
A clear airing peak around 8 PM.
Rathna Fan House's airings cluster around 20:00-20:29, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Rathna Fan House's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Saturday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Rathna Fan House's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Rathna Fan House ran for each product.
A geographic footprint, led by Chennai.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
0.3% of Retail voice.
Rathna Fan House accounts for 0.3% of all measured Retail advertising, ranked #62 of 30,672 advertisers tracked in the category.
The Retail field, measured.
Rathna Fan House ranks #62 of 30,672 advertisers in Retail, counted by how many ads each one ran. These counts cover Retail advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Rathna Fan House's media.
How many ads did Rathna Fan House run in India?
A Rathna Fan House ad appeared 14,140 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #62 among Retail brands.
Where did Rathna Fan House's ads run?
Rathna Fan House ran 7,294 ads on radio, 5,540 ads on TV, 1,225 ads on digital and 81 ads on print.
Which TV channels did Rathna Fan House advertise on?
Rathna Fan House ran 1,088 ads on Zee Tamil HD, more than on any other channel. Next come Jaya Plus and Jaya TV.
What kind of TV programmes did Rathna Fan House advertise around?
41% of Rathna Fan House's television ads ran alongside news bulletin programming.
When did Rathna Fan House advertise the most?
Rathna Fan House ran the most ads in April and the fewest around November.
Campaigns we have run for brands like Rathna Fan House
A campaign we planned, booked and photographed for another advertiser in Retail, run by the same team and the same process you would work with.
A cut-out that climbs out of the hoarding
Every sale hoarding in December carries the same dates and the same discount claim, so this one broke the frame instead of competing inside it. A life-size cut-out was built holding onto the bottom edge of the board, hanging below the structure so the figure reads against the sky from a long way off. The panel itself stayed simple, the sale name, the dates and the participating brands, because the construction was doing the stopping.
A three-dimensional element makes a standard site unmissable on a road where every board is selling the same fortnight. Keeping the copy minimal was deliberate: once the cut-out has stopped the eye, the only thing that has to land is the date.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Retail
E-commerce and shopping advertising in India
Television is the sector’s leading medium, taking 50.2% of ad spend over the 12 months to September 2025. Amazon Online leads on 32.2% of that spend, 69.2% of the sector’s ads run on digital, and 7,534 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 299% on the opening quarter.
Up 100% on the opening quarter.
Up 9% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 50.2% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Flipkart.Com leads the medium
Television carries 50.2% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Flipkart.Com holds 26.0% of the medium’s spend and the top ten advertisers hold 100.0%.
Feature Films takes 22.2%, the largest single share.
Prime time takes 31.4%, the largest single share.
Hindi takes 42.4%, the largest single share.
9 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Flipkart.Com led television in January 2026, on 26.0% of the medium’s spend, from 16 advertisers active.
Print: Flipkart.Com leads the medium
Print carries 49.0% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Flipkart.Com holds 24.1% of the medium’s spend and the top ten advertisers hold 96.7%.
North zone takes 33.4%, the largest single share.
Bennett, Coleman takes 49.7%, the largest single share.
Mumbai takes 5.6%, the largest single share.
Times Of India carried the most print ads over the 12 months to September 2025.
124 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Flipkart.Com led print in January 2026, on 24.1% of the medium’s spend, from 34 advertisers active.
Radio: CaratLane leads the medium
Radio carries 0.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, CaratLane holds 53.1% of the medium’s spend and the top ten advertisers hold 100.0%.
West zone takes 33.8%, the largest single share.
Prime time takes 33.0%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
47 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
CaratLane led radio in January 2026, on 53.1% of the medium’s spend, from 11 advertisers active.
Digital: Amazon Online leads the medium
Digital carries 69.2% of the sector’s ads over the 12 months to September 2025. In January 2026, Amazon Online holds 16.5% of the medium’s spend and the top ten advertisers hold 45.2%.
Facebook takes 14.9%, the largest single share.
Display takes 83.4%, the largest single share.
Desktop Display takes 39.6%, the largest single share.
30,413 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Amazon Online led digital in January 2026, on 16.5% of the medium’s spend, from 7,506 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Television takes 50.2% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Amazon Online leads the sector on 32.2% of that spend.
The sector ran 95,426 ads from 7,534 advertisers in January 2026.
69.2% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 399 against an opening quarter of 100.
Feature Films carries 22.2% of the sector’s TV ads.
North zone carries 33.4% of the sector’s print spend.
West zone carries 33.8% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?