Mangalam Organics Advertising in India
Mangalam Organics ads appeared 11,158 times across Indian media, which puts it #20 among Household Products brands. 7,048 of those were on radio, more than on any other medium. June is its busiest month.
- 46% of its TV airtime runs alongside Drama / Soap.
- It runs about 27× more ads in June than in its quietest month.
- It accounts for 0.3% of all Household Products ads, which makes it #20 in the category.
Where its ads run.
Mangalam Organics splits its measured ads across 4 media, and radio leads at 63%. The dashed line shows what a typical Household Products brand does.
Each bar is the share of Mangalam Organics's ads that ran on that medium. The dashed line is the average across all Household Products brands.
Where it airs on TV.
ads on Zee Marathi HD, the TV channel it advertises on most.
This is the number of ads Mangalam Organics ran on each channel.
46% of its TV airtime runs with Drama / Soap.
Each figure is the share of Mangalam Organics's TV airtime that ran alongside that kind of programme.
A clear airing peak around 6 PM.
Mangalam Organics's airings cluster around 18:00-18:29, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Mangalam Organics's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Saturday indexes highest, making it the brand's busiest broadcast day.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Mangalam Organics's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Mangalam Organics ran for each product.
A geographic footprint, led by Mumbai.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
0.3% of Household Products voice.
Mangalam Organics accounts for 0.3% of all measured Household Products advertising, ranked #20 of 1,758 advertisers tracked in the category.
The Household Products field, measured.
Mangalam Organics ranks #20 of 1,758 advertisers in Household Products, counted by how many ads each one ran. These counts cover Household Products advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Mangalam Organics's media.
How many ads did Mangalam Organics run in India?
A Mangalam Organics ad appeared 11,158 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #20 among Household Products brands.
Where did Mangalam Organics's ads run?
Mangalam Organics ran 7,048 ads on radio, 2,187 ads on digital, 1,422 ads on TV and 501 ads on print.
Which TV channels did Mangalam Organics advertise on?
Mangalam Organics ran 171 ads on Zee Marathi HD, more than on any other channel. Next come Star Pravah HD and Tv9 Marathi.
What kind of TV programmes did Mangalam Organics advertise around?
46% of Mangalam Organics's television ads ran alongside drama / soap programming.
When did Mangalam Organics advertise the most?
Mangalam Organics ran the most ads in June and the fewest around October.
Campaigns we have run for brands like Mangalam Organics
A campaign we planned, booked and photographed for another advertiser in Household Products, run by the same team and the same process you would work with.
A celebrity-led film for a men’s sunscreen launch
Men’s skincare has to overcome the assumption that the category is not for them, and a familiar face does that faster than an argument. The launch film was shot with Riteish Deshmukh handling the product directly, in a natural setting rather than a studio, and cut for the vertical and short formats where the brand sells. The product stays in frame throughout, so the pack is recognisable at shelf and in a feed.
Keeping the pack in hand for the length of the film means every cutdown, however short, still carries the product identity. Casting a face that reads as ordinary rather than aspirational suited a category asking men to try something for the first time.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Household Products
FMCG advertising in India
Television is the sector’s leading medium, taking 67.4% of ad spend over the 12 months to September 2025. Hindustan Unilever leads on 8.4% of that spend, 4.2% of the sector’s ads run on digital, and 4,343 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 4% on the opening quarter.
Up 72% on the opening quarter.
Down 31% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 67.4% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Hindustan Unilever leads the medium
Television carries 67.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Hindustan Unilever holds 14.7% of the medium’s spend and the top ten advertisers hold 57.0%.
Feature Films takes 20.8%, the largest single share.
Prime time takes 32.8%, the largest single share.
Hindi takes 35.2%, the largest single share.
234 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Hindustan Unilever led television in January 2026, on 14.7% of the medium’s spend, from 503 advertisers active.
Print: SBS Biotech leads the medium
Print carries 31.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 7.5% of the medium’s spend and the top ten advertisers hold 33.3%.
North zone takes 44.7%, the largest single share.
Dainik Bhaskar Group Of Pubs takes 15.4%, the largest single share.
Mumbai takes 3.2%, the largest single share.
Amar Ujala carried the most print ads over the 12 months to September 2025.
2,791 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
SBS Biotech led print in January 2026, on 7.5% of the medium’s spend, from 1,093 advertisers active.
Radio: SBS Biotech leads the medium
Radio carries 0.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 16.6% of the medium’s spend and the top ten advertisers hold 58.7%.
North zone takes 34.2%, the largest single share.
Prime time takes 29.6%, the largest single share.
My FM carried the most radio ads over the 12 months to September 2025.
357 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
SBS Biotech led radio in January 2026, on 16.6% of the medium’s spend, from 193 advertisers active.
Digital: Soundrise Hearing Solutions leads the medium
Digital carries 4.2% of the sector’s ads over the 12 months to September 2025. In January 2026, Soundrise Hearing Solutions holds 10.3% of the medium’s spend and the top ten advertisers hold 39.0%.
Facebook takes 30.0%, the largest single share.
Display takes 59.9%, the largest single share.
Mobile Display takes 21.6%, the largest single share.
7,892 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Soundrise Hearing Solutions led digital in January 2026, on 10.3% of the medium’s spend, from 3,179 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Television takes 67.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Hindustan Unilever leads the sector on 8.4% of that spend.
The sector ran 851,902 ads from 4,343 advertisers in January 2026.
4.2% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 104 against an opening quarter of 100.
Feature Films carries 20.8% of the sector’s TV ads.
North zone carries 44.7% of the sector’s print spend.
North zone carries 34.2% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?