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Jonarin Jaliz & Co Advertising in India

TLDR

Jonarin Jaliz & Co ads appeared 12,668 times across Indian media, which puts it #27 among Household Products brands. 7,660 of those were on TV, more than on any other medium. September is its busiest month.

  • 60% of its ads run on television.
  • 89% of its TV airtime runs alongside News Bulletin.
  • It runs about 18× more ads in September than in its quietest month.
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Monthly ad-volume trajectory
Last 13 months · the tallest point is its busiest month
18×
peak vs trough
Sep'25
Oct'24May'25Feb'26
Ads run
12,668
times an ad appeared
Category rank
#27
of 1758 in Household Products
Share of category ads
0.2%
of every Household Products ad
Media used
2
of 5 tracked media
Top medium
TV
61% of its ads
Peak month
September
seasonal high

Where its ads run.

Jonarin Jaliz & Co splits its measured ads across 2 media, and TV leads at 61%. The dashed line shows what a typical Household Products brand does.

What this means

Each bar is the share of Jonarin Jaliz & Co's ads that ran on that medium. The dashed line is the average across all Household Products brands.

Medium % of its ads
TV
60.5%
Radio
39.5%
Jonarin Jaliz & Co Average across Household Products brands

Where it airs on TV.

TV channelAds run
01
Reporter
6,425
02
Kairali News
745
03
Zee Keralam HD
274
04
Zee Keralam
184
6,425

ads on Reporter, the TV channel it advertises on most.

What this means

This is the number of ads Jonarin Jaliz & Co ran on each channel.

89% of its TV airtime runs with News Bulletin.

News Bulletin 89% share of TV airtime
News Bulletin 89%
Cookery 3%
Reviews / Reports 3%
Drama / Soap 2%
Religious / Devotional / Astrology 1%
Feature Films 1%
Talent Search / Feats 1%
Interviews / Portraits / Discussio 1%
What this means

Each figure is the share of Jonarin Jaliz & Co's TV airtime that ran alongside that kind of programme.

A clear airing peak around 1 PM.

0003060912151821 peak 1 PM

Jonarin Jaliz & Co's airings cluster around 13:30-13:59, with the deepest reach concentrated in a narrow window.

Time of day Ads run
13:30-13:59609
12:30-12:59531
18:30-18:59466
15:30-15:59363
14:30-14:59362
11:30-11:59339
What this means

Each spoke is the share of Jonarin Jaliz & Co's airings in that part of the day. The longer the spoke, the busier the slot.

When, and in which languages.

Day of week
Saturday
1,159
Sunday
1,076
Friday
1,045
Thursday
979
Wednesday
953
Monday
953
Tuesday
900

Saturday indexes highest, making it the brand's busiest broadcast day.

Creative language
Malayalam
595

Language spread shows how local, or how national, the buy really is.

What it advertises.

Headline product
Veto Max Kleen

leads Jonarin Jaliz & Co's products by ad volume. The mix below shows how the rest of its ads split.

What this means

This is the number of ads Jonarin Jaliz & Co ran for each product.

01
Veto Max Kleen
2,240
02
Veeto Hand Wash
2,127
03
Veeto Dishwash Liquid
1,670
04
Veto Toilet Cleaner
1,468
05
Veeto Range Of Products
1,278
06
Veeto Dish Wash
853
07
Veeto Torro
845
08
Tp Veto Max Kleen
549
09
Veeto Washing Powder
534
10
Veeto Car Wash
498
Brand DNA

Jonarin Jaliz & Co advertises across 2 of the 5 media we track, and its ad-intensity score reflects how consistently it stays on air.

TV-ledSeasonal
Ad-intensity score
22 / 100

A composite of reach, frequency, media breadth and how consistently the brand stays on air.

A geographic footprint, led by Kochi.

KochiTrivandrum
Kochi
1,716
Trivandrum
1,658

City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.

0.2% of Household Products voice.

Jonarin Jaliz & Co accounts for 0.2% of all measured Household Products advertising, ranked #27 of 1,758 advertisers tracked in the category.

#27
Category rank
1,758
Advertisers tracked
Each dot = 1% of all Household Products ad voice

The Household Products field, measured.

 AdvertiserShare of the leaderAds run
03
3,52,028
05
37,048
07
Itc
33,761
08
32,540
09
Jonarin Jaliz & Co This brand
7,076
What this means

Jonarin Jaliz & Co ranks #27 of 1,758 advertisers in Household Products, counted by how many ads each one ran. These counts cover Household Products advertising only, so they are smaller than a brand's national total.

The whole shape, in one picture.

DigitalTVTop genrePrintRadio
Jonarin Jaliz & Co Average across Household Products brands
AxisJonarinHousehold Products
Digital03
TV6191
Top genre8937
Print01
Radio405
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Inside the report
01 TV channels
02 Programme genres
03 Daypart timing
04 Language & weekday
05 Digital footprint
06 Products
07 The India map
+ 9 more sections →

The short answers.

Optimised for the questions people, and AI engines, actually ask about Jonarin Jaliz & Co's media.

How many ads did Jonarin Jaliz & Co run in India?

A Jonarin Jaliz & Co ad appeared 12,668 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #27 among Household Products brands.

Where did Jonarin Jaliz & Co's ads run?

Jonarin Jaliz & Co ran 7,660 ads on TV and 5,005 ads on radio.

Which TV channels did Jonarin Jaliz & Co advertise on?

Jonarin Jaliz & Co ran 6,425 ads on Reporter, more than on any other channel. Next come Kairali News and Zee Keralam HD.

What kind of TV programmes did Jonarin Jaliz & Co advertise around?

89% of Jonarin Jaliz & Co's television ads ran alongside news bulletin programming.

When did Jonarin Jaliz & Co advertise the most?

Jonarin Jaliz & Co ran the most ads in September and the fewest around November.

Household Products

Campaigns we have run for brands like Jonarin Jaliz & Co

A campaign we planned, booked and photographed for another advertiser in Household Products, run by the same team and the same process you would work with.

Reginald Men · FMCG & Personal Care

A celebrity-led film for a men’s sunscreen launch

Men’s skincare has to overcome the assumption that the category is not for them, and a familiar face does that faster than an argument. The launch film was shot with Riteish Deshmukh handling the product directly, in a natural setting rather than a studio, and cut for the vertical and short formats where the brand sells. The product stays in frame throughout, so the pack is recognisable at shelf and in a feed.

What it delivered

Keeping the pack in hand for the length of the film means every cutdown, however short, still carries the product identity. Casting a face that reads as ordinary rather than aspirational suited a category asking men to try something for the first time.

Format Celebrity product film
Talent Riteish Deshmukh
Use Social and digital
Riteish Deshmukh holding the Reginald Men sunscreen in the launch film
Close frame from the Reginald Men launch film showing the pack

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

FMCG advertising in India

Television is the sector’s leading medium, taking 67.4% of ad spend over the 12 months to September 2025. Hindustan Unilever leads on 8.4% of that spend, 4.2% of the sector’s ads run on digital, and 4,343 advertisers were still active in January 2026.

Trends and detail: the 12 months to September 2025Latest period: January 2026Television, print, radio and digitalTAM Media Research, via EP Insights
67.4%
Television share of spend
the sector’s most used medium over the 12 months to September 2025
851,902
Ads in January 2026
across all four media
4,343
Advertisers
active in January 2026
4.2%
Of ads on digital
digital is counted by ads, not spend

Where the volume moved, quarter by quarter

Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.

Print +4%
0
40
90
130
100
94
73
104
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 4% on the opening quarter.

Digital +72%
0
60
110
170
100
95
123
172
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 72% on the opening quarter.

Radio −31%
0
40
90
130
100
80
79
69
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Down 31% on the opening quarter.

Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.

The preferred medium

67.4% is television

Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 67.4% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.

Television 67.4%
Print 31.8%
Radio 0.9%

A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.

How many advertisers each medium carries

Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.

0
200
400
600
1998
1837
1476
1685
4590
4172
4246
5011
396
306
279
328
PrintDigitalRadio
Y2022 Y2023 Y2024

Television: Hindustan Unilever leads the medium

Television carries 67.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Hindustan Unilever holds 14.7% of the medium’s spend and the top ten advertisers hold 57.0%.

Top advertiser
Hindustan Unilever
14.7% of the sector’s television spend in January 2026
Top 10 concentration
57.0%
of the sector’s television spend sits with ten advertisers
Advertiser count
503
active on television in January 2026
Preferred channel genres Share of TV ads · the 12 months to September 2025
20.8% is feature films
Feature Films 20.8%
Drama & soap 19.2%
News Bulletin 15.8%
Film Songs 9.0%
All others 35.2%

Feature Films takes 20.8%, the largest single share.

Preferred time bands Share of TV ads · the 12 months to September 2025
32.8% is prime time
Prime time 32.8%
Afternoon 22.5%
Morning 17.2%
Early morning 13.3%
All others 14.2%

Prime time takes 32.8%, the largest single share.

Languages aired Share of TV ads · the 12 months to September 2025
35.2% is hindi
Hindi 35.2%
Tamil 12.3%
Telugu 8.6%
Kannada 7.8%
All others 36.1%

Hindi takes 35.2%, the largest single share.

Advertisers seen only in this sector 234 advertisers
01 Hector Beverages Private
02 Lattafa Perfumes Llc
03 Puro Wellness
04 Maliban Biscuit Manufactories
05 Unsp-Otc Products Range
06 American Pistachios Growers
07 Nuzen Herbal
08 Deoleo
09 Jcb Industries
10 Hillwood Impex

234 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.

January 2026

Hindustan Unilever led television in January 2026, on 14.7% of the medium’s spend, from 503 advertisers active.

57.0%
Top 10 share
463,172
Ads tracked
234
Sector-only advertisers

Print: SBS Biotech leads the medium

Print carries 31.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 7.5% of the medium’s spend and the top ten advertisers hold 33.3%.

Top advertiser
SBS Biotech
7.5% of the sector’s print spend in January 2026
Top 10 concentration
33.3%
of the sector’s print spend sits with ten advertisers
Advertiser count
1,093
active on print in January 2026
Zone-wise share Share of print spend · the 12 months to September 2025
44.7% is north zone
North zone 44.7%
West zone 26.2%
South zone 15.5%
East zone 13.6%

North zone takes 44.7%, the largest single share.

Publication groups Share of print spend · the 12 months to September 2025
15.4% is dainik bhaskar group of pubs
Dainik Bhaskar Group Of Pubs 15.4%
Bennett, Coleman 12.0%
Rajasthan Patrika 11.2%
Jagran Prakashan 10.7%
All others 50.7%

Dainik Bhaskar Group Of Pubs takes 15.4%, the largest single share.

Leading markets Share of print ads · the 12 months to September 2025
3.2% is mumbai
Mumbai 3.2%
Kolkata 2.5%
Nagpur 2.4%
New Delhi 2.2%
All others 89.7%

Mumbai takes 3.2%, the largest single share.

Most used publications Share of print ads · the 12 months to September 2025
01 Amar Ujala 5.7%
02 Dainik Jagran 4.2%
03 Hindustan 2.2%

Amar Ujala carried the most print ads over the 12 months to September 2025.

Advertisers seen only in this sector 2,791 advertisers
01 Dhariwal Tobacco Products
02 MSN Laboratories
03 Ss Associates (Del)
04 Maa Vindhyavasini Tobacco
05 Ghanshyamdas
06 Chaturbhuj Pharmaceuticals
07 Ayurved Sumshodhanalaya (Pune)
08 Paras Miracle Poly Product
09 B C Hasaram & Sons
10 Grtm Industries

2,791 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.

January 2026

SBS Biotech led print in January 2026, on 7.5% of the medium’s spend, from 1,093 advertisers active.

33.3%
Top 10 share
9,880
Ads tracked
2,791
Sector-only advertisers

Radio: SBS Biotech leads the medium

Radio carries 0.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 16.6% of the medium’s spend and the top ten advertisers hold 58.7%.

Top advertiser
SBS Biotech
16.6% of the sector’s radio spend in January 2026
Top 10 concentration
58.7%
of the sector’s radio spend sits with ten advertisers
Advertiser count
193
active on radio in January 2026
Zone-wise share Share of radio spend · the 12 months to September 2025
34.2% is north zone
North zone 34.2%
West zone 32.9%
South zone 19.1%
East zone 13.8%

North zone takes 34.2%, the largest single share.

Preferred time bands Share of radio ads · the 12 months to September 2025
29.6% is prime time
Prime time 29.6%
Afternoon 23.4%
Morning 20.3%
Early morning 15.0%
All others 11.7%

Prime time takes 29.6%, the largest single share.

Stations used for advertising Share of radio ads · the 12 months to September 2025
01 My FM 14.3%
02 Big FM 11.6%
03 Radio City 6.0%
04 Red FM 6.0%
05 Radio Mirchi 4.6%

My FM carried the most radio ads over the 12 months to September 2025.

Advertisers seen only in this sector 357 advertisers
01 Ikea Furnitures
02 Kedia Pavitra
03 Vikram Roller Flour Mills
04 Gujarat Growmed Mkt(I)
05 Vimal Agro Products
06 Attica Gold Pan Masala
07 Pinkcity Mills
08 Walko Qsr
09 Kirana King Marketing
10 R P Locks

357 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.

January 2026

SBS Biotech led radio in January 2026, on 16.6% of the medium’s spend, from 193 advertisers active.

58.7%
Top 10 share
295,323
Ads tracked
357
Sector-only advertisers

Digital: Soundrise Hearing Solutions leads the medium

Digital carries 4.2% of the sector’s ads over the 12 months to September 2025. In January 2026, Soundrise Hearing Solutions holds 10.3% of the medium’s spend and the top ten advertisers hold 39.0%.

Top advertiser
Soundrise Hearing Solutions
10.3% of the sector’s digital spend in January 2026
Top 10 concentration
39.0%
of the sector’s digital spend sits with ten advertisers
Advertiser count
3,179
active on digital in January 2026
Leading publishers Share of digital ads · the 12 months to September 2025
30.0% is facebook
Facebook 30.0%
YouTube 16.5%
Abplive 1.2%
Youtube 0.9%
All others 51.4%

Facebook takes 30.0%, the largest single share.

Creative formats Share of digital ads · the 12 months to September 2025
59.9% is display
Display 59.9%
Video 40.1%

Display takes 59.9%, the largest single share.

Digital channels Share of digital ads · the 12 months to September 2025
21.6% is mobile display
Mobile Display 21.6%
Desktop Display 21.2%
Desktop Video 19.1%
Facebook Display 15.1%
All others 23.0%

Mobile Display takes 21.6%, the largest single share.

Advertisers seen only in this sector 7,892 advertisers
01 Soundrise Hearing Solutions
02 Serum Inst Of
03 Vanesa
04 Revive Essential Oils Llc
05 Bon Fiction
06 Lotus
07 Poonam Industries (Karnal)
08 Arelang Naturals
09 Dot & Key Wellness
10 Avon Beauty Products(I)

7,892 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.

January 2026

Soundrise Hearing Solutions led digital in January 2026, on 10.3% of the medium’s spend, from 3,179 advertisers active.

39.0%
Top 10 share
83,527
Ads tracked
7,892
Sector-only advertisers

Every medium peaks in a different season

The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.

JanFebMarAprMayJunJulAugSepOctNovDec
Radio
Digital
Television
Print
Peak advertising window Off-peak
Busiest days of the week the 12 months to September 2025
Television Heaviest on Monday and Wednesday

Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.

What the data tells us

01

Television takes 67.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.

02

Hindustan Unilever leads the sector on 8.4% of that spend.

03

The sector ran 851,902 ads from 4,343 advertisers in January 2026.

04

4.2% of the sector’s ads run on digital.

05

Print ad volume ended the 12 months to September 2025 at 104 against an opening quarter of 100.

06

Feature Films carries 20.8% of the sector’s TV ads.

07

North zone carries 44.7% of the sector’s print spend.

08

North zone carries 34.2% of the sector’s radio spend.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →

Updated March 2026. Want this brand's plan turned into a campaign?