Kshema General Insurance Advertising in India
Kshema General Insurance ads appeared 14,137 times across Indian media, which puts it #68 among BFSI brands. 14,093 of those were on TV, more than on any other medium. July is its busiest month.
- 100% of its ads run on television.
- 61% of its TV airtime runs alongside News Bulletin.
- It runs about 5529× more ads in July than in its quietest month.
Where its ads run.
Kshema General Insurance splits its measured ads across 3 media, and TV leads at 100%. The dashed line shows what a typical BFSI brand does.
Each bar is the share of Kshema General Insurance's ads that ran on that medium. The dashed line is the average across all BFSI brands.
Where it airs on TV.
ads on Tv5 News, the TV channel it advertises on most.
This is the number of ads Kshema General Insurance ran on each channel.
61% of its TV airtime runs with News Bulletin.
Each figure is the share of Kshema General Insurance's TV airtime that ran alongside that kind of programme.
A clear airing peak around 6 PM.
Kshema General Insurance's airings cluster around 18:30-18:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Kshema General Insurance's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Monday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Kshema General Insurance's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Kshema General Insurance ran for each product.
A geographic footprint, led by Hyderabad.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
0.3% of BFSI voice.
Kshema General Insurance accounts for 0.3% of all measured BFSI advertising, ranked #68 of 11,178 advertisers tracked in the category.
The BFSI field, measured.
Kshema General Insurance ranks #68 of 11,178 advertisers in BFSI, counted by how many ads each one ran. These counts cover BFSI advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Kshema General Insurance's media.
How many ads did Kshema General Insurance run in India?
A Kshema General Insurance ad appeared 14,137 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #68 among BFSI brands.
Where did Kshema General Insurance's ads run?
Kshema General Insurance ran 14,093 ads on TV, 24 ads on print and 20 ads on digital.
Which TV channels did Kshema General Insurance advertise on?
Kshema General Insurance ran 707 ads on Tv5 News, more than on any other channel. Next come Ntv and Polimer News.
What kind of TV programmes did Kshema General Insurance advertise around?
61% of Kshema General Insurance's television ads ran alongside news bulletin programming.
When did Kshema General Insurance advertise the most?
Kshema General Insurance ran the most ads in July and the fewest around January.
Campaigns we have run for brands like Kshema General Insurance
A campaign we planned, booked and photographed for another advertiser in BFSI, run by the same team and the same process you would work with.
Tamil auto branding for a home loan without income proof
Home First lends to buyers who often cannot produce a salary slip, and that is the whole proposition. The creative said it plainly in Tamil, that a home loan is possible without income proof and that approval takes two days, and it went on auto-rickshaw rear panels so it sat in front of the vehicle behind for the length of every signal. Autos work the residential roads and market streets where the self-employed customer base lives and trades.
A rear panel is read at a standstill, which is the right place for a message that needs two lines rather than a glance. Putting it in Tamil, on the vehicle that serves those neighbourhoods, kept the cost per contact low while reaching exactly the borrower the product was built for.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in BFSI
Financial services advertising in India
Print is the sector’s leading medium, taking 70.6% of ad spend over the 12 months to September 2025. AMFI leads on 15.8% of that spend, 28.7% of the sector’s ads run on digital, and 2,118 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 49% on the opening quarter.
Up 91% on the opening quarter.
Down 29% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 70.6% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Tata Capital leads the medium
Television carries 27.0% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Tata Capital holds 26.0% of the medium’s spend and the top ten advertisers hold 87.3%.
News Bulletin takes 52.3%, the largest single share.
Prime time takes 32.6%, the largest single share.
Hindi takes 39.9%, the largest single share.
115 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Tata Capital led television in January 2026, on 26.0% of the medium’s spend, from 97 advertisers active.
Print: LIC leads the medium
Print carries 70.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, LIC holds 21.7% of the medium’s spend and the top ten advertisers hold 57.9%.
North zone takes 33.5%, the largest single share.
Indian Express Newspapers(bom) takes 24.1%, the largest single share.
Mumbai takes 9.0%, the largest single share.
Financial Express carried the most print ads over the 12 months to September 2025.
7,727 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
LIC led print in January 2026, on 21.7% of the medium’s spend, from 1,805 advertisers active.
Radio: LIC leads the medium
Radio carries 2.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, LIC holds 28.3% of the medium’s spend and the top ten advertisers hold 88.1%.
West zone takes 37.0%, the largest single share.
Prime time takes 36.1%, the largest single share.
Radio Mirchi carried the most radio ads over the 12 months to September 2025.
69 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
LIC led radio in January 2026, on 28.3% of the medium’s spend, from 58 advertisers active.
Digital: Tradingview leads the medium
Digital carries 28.7% of the sector’s ads over the 12 months to September 2025. In January 2026, Tradingview holds 7.2% of the medium’s spend and the top ten advertisers hold 45.0%.
Facebook takes 5.7%, the largest single share.
Display takes 84.6%, the largest single share.
Desktop Display takes 48.0%, the largest single share.
678 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Tradingview led digital in January 2026, on 7.2% of the medium’s spend, from 396 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 70.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
AMFI leads the sector on 15.8% of that spend.
The sector ran 240,720 ads from 2,118 advertisers in January 2026.
28.7% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 149 against an opening quarter of 100.
News Bulletin carries 52.3% of the sector’s TV ads.
North zone carries 33.5% of the sector’s print spend.
West zone carries 37.0% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?