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Isha Foundation Advertising in India

TLDR

Isha Foundation ads appeared 19,627 times across Indian media, which puts it #90 among Miscellaneous brands. 11,031 of those were on TV, more than on any other medium. February is its busiest month.

  • 56% of its ads run on television.
  • 65% of its TV airtime runs alongside News Bulletin.
  • It runs about 87× more ads in February than in its quietest month.
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Monthly ad-volume trajectory
Last 16 months · the tallest point is its busiest month
87×
peak vs trough
Feb'25
Oct'24Jun'25Mar'26
Ads run
19,627
times an ad appeared
Category rank
#90
of 65303 in Miscellaneous
Share of category ads
0.2%
of every Miscellaneous ad
Media used
4
of 5 tracked media
Top medium
TV
56% of its ads
Peak month
February
seasonal high

Where its ads run.

Isha Foundation splits its measured ads across 4 media, and TV leads at 56%. The dashed line shows what a typical Miscellaneous brand does.

What this means

Each bar is the share of Isha Foundation's ads that ran on that medium. The dashed line is the average across all Miscellaneous brands.

Medium % of its ads
TV
56.2%
Digital
38.6%
Print
4.5%
Radio
0.7%
Isha Foundation Average across Miscellaneous brands

Where it airs on TV.

TV channelAds run
01
Studio Yuva
936
02
News State Punjab-Haryana-Himachal
218
03
News State Bihar-Jharkhand
209
04
Tv5 Kannada
207
05
News 1st Kannada
197
06
News7
197
07
Rang
196
08
Power TV
189
936

ads on Studio Yuva, the TV channel it advertises on most.

What this means

This is the number of ads Isha Foundation ran on each channel.

65% of its TV airtime runs with News Bulletin.

News Bulletin 65% share of TV airtime
News Bulletin 65%
Religious / Devotional / Astrology 14%
Film Based Magazines 4%
Drama / Soap 4%
Film Songs 4%
Feature Films 4%
Interviews / Portraits / Discussio 3%
Reviews / Reports 3%
What this means

Each figure is the share of Isha Foundation's TV airtime that ran alongside that kind of programme.

A clear airing peak around 6 PM.

0003060912151821 peak 6 PM

Isha Foundation's airings cluster around 18:30-18:59, with the deepest reach concentrated in a narrow window.

Time of day Ads run
18:30-18:59472
18:00-18:29388
02:00-02:29385
21:30-21:59376
10:30-10:59367
12:30-12:59355
What this means

Each spoke is the share of Isha Foundation's airings in that part of the day. The longer the spoke, the busier the slot.

When, and in which languages.

Day of week
Wednesday
2,100
Tuesday
1,686
Monday
1,605
Sunday
1,487
Saturday
1,456
Thursday
1,370
Friday
1,327

Wednesday indexes highest, making it the brand's busiest broadcast day.

The digital footprint.

Creative mix
56% Display
44% Video

The display-vs-video balance signals whether the buy is reach-first or premium-attention.

Where the ads run (online)Ads run
01
YouTubeyoutube.com
1,119
02
Facebookfacebook.com
609
03
Ndtvndtv.com
132
04
Aaj Takaajtak.in
114
05
Cricbuzzcricbuzz.com
105
06
Indianexpressindianexpress.com
72
07
Irctcirctc.co.in
67
08
Bhaskarbhaskar.com
66
Formats & placements
Desktop Display
2,793
Desktop Video
2,431
Facebook Display
742
Mobile Display
675
Mobile Video
435
Facebook Video
429

What it advertises.

Headline product
Mahashivaratri Sadhana (Isha Foundation)

leads Isha Foundation's products by ad volume. The mix below shows how the rest of its ads split.

What this means

This is the number of ads Isha Foundation ran for each product.

01
Mahashivaratri Sadhana (Isha Foundation)
8,952
02
Sadhguru App
5,247
03
Ishalife.Com
1,718
04
Save Soil
929
05
Isha Yoga Centre (Spiritual)
873
06
Isha Foundation
370
07
Sadhguru Satsang
321
08
Tp Mahashivaratri Sadhana (Isha Foundation)
305
09
Isha Life
210
10
Sadhguru Sannidhi
104
Brand DNA

Isha Foundation advertises across 4 of the 5 media we track, and its ad-intensity score reflects how consistently it stays on air.

TV-ledOmnichannelSeasonalNational
Ad-intensity score
18 / 100

A composite of reach, frequency, media breadth and how consistently the brand stays on air.

A geographic footprint, led by Coimbatore.

CoimbatoreKolkataBangalore
Coimbatore
110
Kolkata
42
Bangalore
36
Chennai
32
Hubli
30
Gulbarg
26
Mangalore
22
Belgaum
20
Mysore
17
Davanagere
16

City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.

0.2% of Miscellaneous voice.

Isha Foundation accounts for 0.2% of all measured Miscellaneous advertising, ranked #90 of 65,303 advertisers tracked in the category.

#90
Category rank
65,303
Advertisers tracked
Each dot = 1% of all Miscellaneous ad voice

The Miscellaneous field, measured.

 AdvertiserShare of the leaderAds run
01
4,13,302
04
1,07,653
05
1,06,830
07
1,00,701
09
Isha Foundation This brand
12,147
What this means

Isha Foundation ranks #90 of 65,303 advertisers in Miscellaneous, counted by how many ads each one ran. These counts cover Miscellaneous advertising only, so they are smaller than a brand's national total.

The whole shape, in one picture.

DigitalTVTop genrePrintRadio
Isha Foundation Average across Miscellaneous brands
AxisIshaMiscellaneous
Digital3919
TV5633
Top genre6547
Print510
Radio138
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Inside the report
01 TV channels
02 Programme genres
03 Daypart timing
04 Language & weekday
05 Digital footprint
06 Products
07 The India map
+ 9 more sections →

The short answers.

Optimised for the questions people, and AI engines, actually ask about Isha Foundation's media.

How many ads did Isha Foundation run in India?

A Isha Foundation ad appeared 19,627 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #90 among Miscellaneous brands.

Where did Isha Foundation's ads run?

Isha Foundation ran 11,031 ads on TV, 7,571 ads on digital, 889 ads on print and 129 ads on radio.

Which TV channels did Isha Foundation advertise on?

Isha Foundation ran 936 ads on Studio Yuva, more than on any other channel. Next come News State Punjab-Haryana-Himachal and News State Bihar-Jharkhand.

What kind of TV programmes did Isha Foundation advertise around?

65% of Isha Foundation's television ads ran alongside news bulletin programming.

When did Isha Foundation advertise the most?

Isha Foundation ran the most ads in February and the fewest around October.

Miscellaneous

Campaigns we have run for brands like Isha Foundation

A campaign we planned, booked and photographed for another advertiser in Miscellaneous, run by the same team and the same process you would work with.

Dhash · Diversified

Film co-branding across outdoor and on screen

Associating with a film only works if the association is visible in both places the audience meets it. Dhash was co-branded on large-format outdoor around the release date, sharing the frame with the film’s own key art on high-traffic city sites, and carried through into the film campaign assets so the brand mark travelled with the poster and trailer wherever they ran. The outdoor went up ahead of release, when interest in the title was already building.

What it delivered

The film does the work of drawing the eye and the brand inherits that attention, which is far cheaper than buying the same salience alone. Holding the association across both outdoor and the campaign assets meant a viewer met it twice, in the street and on screen.

Format Co-branded outdoor and film campaign
Timing Around a January release
Placement High-traffic city sites
Dhash co-branded outdoor sharing the frame with the film key art on a city street
Dhash brand presence carried through the film campaign artwork

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

FMCG advertising in India

Television is the sector’s leading medium, taking 67.4% of ad spend over the 12 months to September 2025. Hindustan Unilever leads on 8.4% of that spend, 4.2% of the sector’s ads run on digital, and 4,343 advertisers were still active in January 2026.

Trends and detail: the 12 months to September 2025Latest period: January 2026Television, print, radio and digitalTAM Media Research, via EP Insights
67.4%
Television share of spend
the sector’s most used medium over the 12 months to September 2025
851,902
Ads in January 2026
across all four media
4,343
Advertisers
active in January 2026
4.2%
Of ads on digital
digital is counted by ads, not spend

Where the volume moved, quarter by quarter

Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.

Print +4%
0
40
90
130
100
94
73
104
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 4% on the opening quarter.

Digital +72%
0
60
110
170
100
95
123
172
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 72% on the opening quarter.

Radio −31%
0
40
90
130
100
80
79
69
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Down 31% on the opening quarter.

Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.

The preferred medium

67.4% is television

Television captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 67.4% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.

Television 67.4%
Print 31.8%
Radio 0.9%

A plan that skips television buys a smaller share of this category’s voice than the headline spend suggests.

How many advertisers each medium carries

Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.

0
200
400
600
1998
1837
1476
1685
4590
4172
4246
5011
396
306
279
328
PrintDigitalRadio
Y2022 Y2023 Y2024

Television: Hindustan Unilever leads the medium

Television carries 67.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Hindustan Unilever holds 14.7% of the medium’s spend and the top ten advertisers hold 57.0%.

Top advertiser
Hindustan Unilever
14.7% of the sector’s television spend in January 2026
Top 10 concentration
57.0%
of the sector’s television spend sits with ten advertisers
Advertiser count
503
active on television in January 2026
Preferred channel genres Share of TV ads · the 12 months to September 2025
20.8% is feature films
Feature Films 20.8%
Drama & soap 19.2%
News Bulletin 15.8%
Film Songs 9.0%
All others 35.2%

Feature Films takes 20.8%, the largest single share.

Preferred time bands Share of TV ads · the 12 months to September 2025
32.8% is prime time
Prime time 32.8%
Afternoon 22.5%
Morning 17.2%
Early morning 13.3%
All others 14.2%

Prime time takes 32.8%, the largest single share.

Languages aired Share of TV ads · the 12 months to September 2025
35.2% is hindi
Hindi 35.2%
Tamil 12.3%
Telugu 8.6%
Kannada 7.8%
All others 36.1%

Hindi takes 35.2%, the largest single share.

Advertisers seen only in this sector 234 advertisers
01 Hector Beverages Private
02 Lattafa Perfumes Llc
03 Puro Wellness
04 Maliban Biscuit Manufactories
05 Unsp-Otc Products Range
06 American Pistachios Growers
07 Nuzen Herbal
08 Deoleo
09 Jcb Industries
10 Hillwood Impex

234 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.

January 2026

Hindustan Unilever led television in January 2026, on 14.7% of the medium’s spend, from 503 advertisers active.

57.0%
Top 10 share
463,172
Ads tracked
234
Sector-only advertisers

Print: SBS Biotech leads the medium

Print carries 31.8% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 7.5% of the medium’s spend and the top ten advertisers hold 33.3%.

Top advertiser
SBS Biotech
7.5% of the sector’s print spend in January 2026
Top 10 concentration
33.3%
of the sector’s print spend sits with ten advertisers
Advertiser count
1,093
active on print in January 2026
Zone-wise share Share of print spend · the 12 months to September 2025
44.7% is north zone
North zone 44.7%
West zone 26.2%
South zone 15.5%
East zone 13.6%

North zone takes 44.7%, the largest single share.

Publication groups Share of print spend · the 12 months to September 2025
15.4% is dainik bhaskar group of pubs
Dainik Bhaskar Group Of Pubs 15.4%
Bennett, Coleman 12.0%
Rajasthan Patrika 11.2%
Jagran Prakashan 10.7%
All others 50.7%

Dainik Bhaskar Group Of Pubs takes 15.4%, the largest single share.

Leading markets Share of print ads · the 12 months to September 2025
3.2% is mumbai
Mumbai 3.2%
Kolkata 2.5%
Nagpur 2.4%
New Delhi 2.2%
All others 89.7%

Mumbai takes 3.2%, the largest single share.

Most used publications Share of print ads · the 12 months to September 2025
01 Amar Ujala 5.7%
02 Dainik Jagran 4.2%
03 Hindustan 2.2%

Amar Ujala carried the most print ads over the 12 months to September 2025.

Advertisers seen only in this sector 2,791 advertisers
01 Dhariwal Tobacco Products
02 MSN Laboratories
03 Ss Associates (Del)
04 Maa Vindhyavasini Tobacco
05 Ghanshyamdas
06 Chaturbhuj Pharmaceuticals
07 Ayurved Sumshodhanalaya (Pune)
08 Paras Miracle Poly Product
09 B C Hasaram & Sons
10 Grtm Industries

2,791 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.

January 2026

SBS Biotech led print in January 2026, on 7.5% of the medium’s spend, from 1,093 advertisers active.

33.3%
Top 10 share
9,880
Ads tracked
2,791
Sector-only advertisers

Radio: SBS Biotech leads the medium

Radio carries 0.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, SBS Biotech holds 16.6% of the medium’s spend and the top ten advertisers hold 58.7%.

Top advertiser
SBS Biotech
16.6% of the sector’s radio spend in January 2026
Top 10 concentration
58.7%
of the sector’s radio spend sits with ten advertisers
Advertiser count
193
active on radio in January 2026
Zone-wise share Share of radio spend · the 12 months to September 2025
34.2% is north zone
North zone 34.2%
West zone 32.9%
South zone 19.1%
East zone 13.8%

North zone takes 34.2%, the largest single share.

Preferred time bands Share of radio ads · the 12 months to September 2025
29.6% is prime time
Prime time 29.6%
Afternoon 23.4%
Morning 20.3%
Early morning 15.0%
All others 11.7%

Prime time takes 29.6%, the largest single share.

Stations used for advertising Share of radio ads · the 12 months to September 2025
01 My FM 14.3%
02 Big FM 11.6%
03 Radio City 6.0%
04 Red FM 6.0%
05 Radio Mirchi 4.6%

My FM carried the most radio ads over the 12 months to September 2025.

Advertisers seen only in this sector 357 advertisers
01 Ikea Furnitures
02 Kedia Pavitra
03 Vikram Roller Flour Mills
04 Gujarat Growmed Mkt(I)
05 Vimal Agro Products
06 Attica Gold Pan Masala
07 Pinkcity Mills
08 Walko Qsr
09 Kirana King Marketing
10 R P Locks

357 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.

January 2026

SBS Biotech led radio in January 2026, on 16.6% of the medium’s spend, from 193 advertisers active.

58.7%
Top 10 share
295,323
Ads tracked
357
Sector-only advertisers

Digital: Soundrise Hearing Solutions leads the medium

Digital carries 4.2% of the sector’s ads over the 12 months to September 2025. In January 2026, Soundrise Hearing Solutions holds 10.3% of the medium’s spend and the top ten advertisers hold 39.0%.

Top advertiser
Soundrise Hearing Solutions
10.3% of the sector’s digital spend in January 2026
Top 10 concentration
39.0%
of the sector’s digital spend sits with ten advertisers
Advertiser count
3,179
active on digital in January 2026
Leading publishers Share of digital ads · the 12 months to September 2025
30.0% is facebook
Facebook 30.0%
YouTube 16.5%
Abplive 1.2%
Youtube 0.9%
All others 51.4%

Facebook takes 30.0%, the largest single share.

Creative formats Share of digital ads · the 12 months to September 2025
59.9% is display
Display 59.9%
Video 40.1%

Display takes 59.9%, the largest single share.

Digital channels Share of digital ads · the 12 months to September 2025
21.6% is mobile display
Mobile Display 21.6%
Desktop Display 21.2%
Desktop Video 19.1%
Facebook Display 15.1%
All others 23.0%

Mobile Display takes 21.6%, the largest single share.

Advertisers seen only in this sector 7,892 advertisers
01 Soundrise Hearing Solutions
02 Serum Inst Of
03 Vanesa
04 Revive Essential Oils Llc
05 Bon Fiction
06 Lotus
07 Poonam Industries (Karnal)
08 Arelang Naturals
09 Dot & Key Wellness
10 Avon Beauty Products(I)

7,892 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.

January 2026

Soundrise Hearing Solutions led digital in January 2026, on 10.3% of the medium’s spend, from 3,179 advertisers active.

39.0%
Top 10 share
83,527
Ads tracked
7,892
Sector-only advertisers

Every medium peaks in a different season

The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.

JanFebMarAprMayJunJulAugSepOctNovDec
Radio
Digital
Television
Print
Peak advertising window Off-peak
Busiest days of the week the 12 months to September 2025
Television Heaviest on Monday and Wednesday

Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.

What the data tells us

01

Television takes 67.4% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.

02

Hindustan Unilever leads the sector on 8.4% of that spend.

03

The sector ran 851,902 ads from 4,343 advertisers in January 2026.

04

4.2% of the sector’s ads run on digital.

05

Print ad volume ended the 12 months to September 2025 at 104 against an opening quarter of 100.

06

Feature Films carries 20.8% of the sector’s TV ads.

07

North zone carries 44.7% of the sector’s print spend.

08

North zone carries 34.2% of the sector’s radio spend.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →

Updated March 2026. Want this brand's plan turned into a campaign?