Independent News Service Advertising in India
Independent News Service ads appeared 9,984 times across Indian media, which puts it #495 among Services brands. 9,570 of those were on TV, more than on any other medium. August is its busiest month.
- 96% of its ads run on television.
- 92% of its TV airtime runs alongside News Bulletin.
- It runs about 291× more ads in August than in its quietest month.
Where its ads run.
Independent News Service splits its measured ads across 3 media, and TV leads at 96%. The dashed line shows what a typical Services brand does.
Each bar is the share of Independent News Service's ads that ran on that medium. The dashed line is the average across all Services brands.
Where it airs on TV.
ads on India TV Speed News HD, the TV channel it advertises on most.
This is the number of ads Independent News Service ran on each channel.
92% of its TV airtime runs with News Bulletin.
Each figure is the share of Independent News Service's TV airtime that ran alongside that kind of programme.
A clear airing peak around 6 AM.
Independent News Service's airings cluster around 06:30-06:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Independent News Service's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Tuesday indexes highest, making it the brand's busiest broadcast day.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Independent News Service's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Independent News Service ran for each product.
A geographic footprint, led by Indore.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
The Services field, measured.
Independent News Service ranks #495 of 1,97,910 advertisers in Services, counted by how many ads each one ran. These counts cover Services advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Independent News Service's media.
How many ads did Independent News Service run in India?
A Independent News Service ad appeared 9,984 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #495 among Services brands.
Where did Independent News Service's ads run?
Independent News Service ran 9,570 ads on TV, 347 ads on digital and 67 ads on radio.
Which TV channels did Independent News Service advertise on?
Independent News Service ran 7,513 ads on India TV Speed News HD, more than on any other channel. Next come India TV and Sony Wah.
What kind of TV programmes did Independent News Service advertise around?
92% of Independent News Service's television ads ran alongside news bulletin programming.
When did Independent News Service advertise the most?
Independent News Service ran the most ads in August and the fewest around November.
Campaigns we have run for brands like Independent News Service
A campaign we planned, booked and photographed for another advertiser in Services, run by the same team and the same process you would work with.
Metro interiors taken end to end for a launch partnership
A launch partnership between a platform and a brand needs the same message everywhere or it reads as two campaigns. The coach interior was taken end to end, with both door panels, the connecting doors and the side panels carrying the Vivo T5x with the Flipkart sale date, the battery claim and the price. A commuter standing anywhere in the coach faced the same creative, and the QR code sat at standing eye level on every panel.
Taking the whole interior removes the competing advertisers a shared coach would carry and gives one message the full journey. Repeating the QR code on every panel means the response route is within reach wherever the passenger happens to be standing.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Services
Travel and tourism advertising in India
Print is the sector’s leading medium, taking 90.6% of ad spend over the 12 months to September 2025. Veena Patil Hospitality leads on 12.6% of that spend, 78.1% of the sector’s ads run on digital, and 1,197 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 17% on the opening quarter.
Up 156% on the opening quarter.
Down 63% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 90.6% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Pilani Soft Labs leads the medium
Television carries 7.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Pilani Soft Labs holds 27.0% of the medium’s spend and the top ten advertisers hold 81.3%.
News Bulletin takes 32.2%, the largest single share.
Prime time takes 31.6%, the largest single share.
English takes 56.0%, the largest single share.
56 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Pilani Soft Labs led television in January 2026, on 27.0% of the medium’s spend, from 43 advertisers active.
Print: Veena Patil Hospitality leads the medium
Print carries 90.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Veena Patil Hospitality holds 13.3% of the medium’s spend and the top ten advertisers hold 57.3%.
West zone takes 44.6%, the largest single share.
Bennett, Coleman takes 20.7%, the largest single share.
Mumbai takes 11.6%, the largest single share.
Gujarat Samachar carried the most print ads over the 12 months to September 2025.
1,462 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Veena Patil Hospitality led print in January 2026, on 13.3% of the medium’s spend, from 450 advertisers active.
Radio: Goa Tourism Development leads the medium
Radio carries 1.5% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Goa Tourism Development holds 41.6% of the medium’s spend and the top ten advertisers hold 90.5%.
West zone takes 38.4%, the largest single share.
Prime time takes 34.3%, the largest single share.
Radio Mirchi carried the most radio ads over the 12 months to September 2025.
60 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Goa Tourism Development led radio in January 2026, on 41.6% of the medium’s spend, from 30 advertisers active.
Digital: Airbnb leads the medium
Digital carries 78.1% of the sector’s ads over the 12 months to September 2025. In January 2026, Airbnb holds 11.1% of the medium’s spend and the top ten advertisers hold 54.9%.
YouTube takes 2.0%, the largest single share.
Display takes 89.4%, the largest single share.
Desktop Display takes 57.2%, the largest single share.
2,826 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Airbnb led digital in January 2026, on 11.1% of the medium’s spend, from 762 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 90.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Veena Patil Hospitality leads the sector on 12.6% of that spend.
The sector ran 31,543 ads from 1,197 advertisers in January 2026.
78.1% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 117 against an opening quarter of 100.
News Bulletin carries 32.2% of the sector’s TV ads.
West zone carries 44.6% of the sector’s print spend.
West zone carries 38.4% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?