Radico Khaitan vs United Spirits
In India's Alcoholic Drinks category, Radico Khaitan ads appeared 3,701 times and United Spirits ads 3,151 times, counted across TV, radio, print, online and outdoor.
The numbers, side by side.
The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Alcoholic Drinks advertising only, so they are smaller than each brand's national total.
Where each one advertises.
Media mix for Radico Khaitan and United Spirits, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.
Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.
What the gap means.
The signals that separate Radico Khaitan and United Spirits in Alcoholic Drinks, each drawn from our ad-monitoring sources.
more Alcoholic Drinks ads from Radico Khaitan than from United Spirits. The media United Spirits leaves empty is where the contest is really won.
The short answers.
Optimised for the questions people, and AI engines, ask about Radico Khaitan vs United Spirits.
How many Alcoholic Drinks ads did Radico Khaitan and United Spirits run?
Radico Khaitan 3,701, United Spirits 3,151. Both are counts of ads recorded, not rupees.
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Alcoholic Drinks advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.