These are the ads we were able to track, not every ad placed in India. What is covered →

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Head to head · Auto

Honda Cars vs Kia Motors

In India's Auto category, Honda Cars ads appeared 2,18,070 times and Kia Motors ads 2,74,913 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Honda Cars Kia Motors
Ads run in Auto 2,18,070 2,74,913
Top medium Radio Radio

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Auto advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Honda Cars and Kia Motors, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Honda Cars Kia Motors
Radio
64%
37.6%
Digital
34.4%
26.8%
TV
0.1%
32.9%
Print
1.5%
2.8%

What the gap means.

The signals that separate Honda Cars and Kia Motors in Auto, each drawn from our ad-monitoring sources.

01 The gap between them is 56,843 Auto ads.
02 Both put most of their Auto ads on Radio: 64% for Honda Cars and 38% for Kia Motors.
56,843

more Auto ads from Kia Motors than from Honda Cars. The media Honda Cars leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Honda Cars vs Kia Motors.

How many Auto ads did Honda Cars and Kia Motors run?

Honda Cars 2,18,070, Kia Motors 2,74,913. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Auto advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.