These are the ads we were able to track, not every ad placed in India. What is covered →

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Head to head · Food & Beverages

Hindustan Unilever vs Vishnu Packaging

In India's Food & Beverages category, Hindustan Unilever ads appeared 15,56,441 times and Vishnu Packaging ads 5,05,138 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Hindustan Unilever Vishnu Packaging
Ads run in Food & Beverages 15,56,441 5,05,138
Top medium TV Radio

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Food & Beverages advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Hindustan Unilever and Vishnu Packaging, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Hindustan Unilever Vishnu Packaging
TV
99.4%
6%
Radio
0.1%
93.6%
Digital
0.3%
0.3%
Print
0.2%
none

What the gap means.

The signals that separate Hindustan Unilever and Vishnu Packaging in Food & Beverages, each drawn from our ad-monitoring sources.

01 The gap between them is 10,51,303 Food & Beverages ads.
02 They buy different media: Hindustan Unilever leans on TV, Vishnu Packaging on radio.
10,51,303

more Food & Beverages ads from Hindustan Unilever than from Vishnu Packaging, about 3.1× as many. The media Vishnu Packaging leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Hindustan Unilever vs Vishnu Packaging.

How many Food & Beverages ads did Hindustan Unilever and Vishnu Packaging run?

Hindustan Unilever 15,56,441, Vishnu Packaging 5,05,138. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Food & Beverages advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.