These are the ads we were able to track, not every ad placed in India. What is covered →

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Head to head · Cosmetics

Hindustan Unilever vs Vellvette Lifestyle

In India's Cosmetics category, Hindustan Unilever ads appeared 5,430 times and Vellvette Lifestyle ads 3,884 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Hindustan Unilever Vellvette Lifestyle
Ads run in Cosmetics 5,430 3,884
Top medium Digital Digital

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Cosmetics advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Hindustan Unilever and Vellvette Lifestyle, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Hindustan Unilever Vellvette Lifestyle
Digital
99.9%
97.6%
TV
none
2.4%
Print
0.1%
none

What the gap means.

The signals that separate Hindustan Unilever and Vellvette Lifestyle in Cosmetics, each drawn from our ad-monitoring sources.

01 The gap between them is 1,546 Cosmetics ads.
02 Both put most of their Cosmetics ads on Digital: 100% for Hindustan Unilever and 98% for Vellvette Lifestyle.
1,546

more Cosmetics ads from Hindustan Unilever than from Vellvette Lifestyle. The media Vellvette Lifestyle leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Hindustan Unilever vs Vellvette Lifestyle.

How many Cosmetics ads did Hindustan Unilever and Vellvette Lifestyle run?

Hindustan Unilever 5,430, Vellvette Lifestyle 3,884. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Cosmetics advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.