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Head to head · Hair Care

Godrej Consumer Products vs L Oreal

In India's Hair Care category, Godrej Consumer Products ads appeared 2,21,670 times and L Oreal ads 1,07,891 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Godrej Consumer Products L Oreal
Ads run in Hair Care 2,21,670 1,07,891
Top medium TV TV

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Hair Care advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Godrej Consumer Products and L Oreal, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Godrej Consumer Products L Oreal
TV
99.5%
93.2%
Digital
0.5%
6.3%
Radio
none
0.3%
Print
none
0.3%

What the gap means.

The signals that separate Godrej Consumer Products and L Oreal in Hair Care, each drawn from our ad-monitoring sources.

01 The gap between them is 1,13,779 Hair Care ads.
02 Both put most of their Hair Care ads on TV: 100% for Godrej Consumer Products and 93% for L Oreal.
1,13,779

more Hair Care ads from Godrej Consumer Products than from L Oreal, about 2.1× as many. The media L Oreal leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Godrej Consumer Products vs L Oreal.

How many Hair Care ads did Godrej Consumer Products and L Oreal run?

Godrej Consumer Products 2,21,670, L Oreal 1,07,891. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Hair Care advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.