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Head to head · Miscellaneous

Bharatiya Janata Party vs Dept of Info & Public Relations (Up)

In India's Miscellaneous category, Bharatiya Janata Party ads appeared 1,49,586 times and Dept of Info & Public Relations (Up) ads 1,41,912 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Bharatiya Janata Party Dept of Info & Public Relations (Up)
Ads run in Miscellaneous 1,49,586 1,41,912
Top medium Digital TV

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Miscellaneous advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Bharatiya Janata Party and Dept of Info & Public Relations (Up), side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Bharatiya Janata Party Dept of Info & Public Relations (Up)
TV
6.4%
90.6%
Digital
62%
none
Radio
28.5%
9.4%
Print
3.1%
none

What the gap means.

The signals that separate Bharatiya Janata Party and Dept of Info & Public Relations (Up) in Miscellaneous, each drawn from our ad-monitoring sources.

01 The gap between them is 7,674 Miscellaneous ads.
02 They buy different media: Bharatiya Janata Party leans on digital, Dept of Info & Public Relations (Up) on TV.
7,674

more Miscellaneous ads from Bharatiya Janata Party than from Dept of Info & Public Relations (Up). The media Dept of Info & Public Relations (Up) leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Bharatiya Janata Party vs Dept of Info & Public Relations (Up).

How many Miscellaneous ads did Bharatiya Janata Party and Dept of Info & Public Relations (Up) run?

Bharatiya Janata Party 1,49,586, Dept of Info & Public Relations (Up) 1,41,912. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Miscellaneous advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.