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Head to head · Household Products

Anant Industries vs Hindustan Unilever

In India's Household Products category, Anant Industries ads appeared 37,048 times and Hindustan Unilever ads 3,52,028 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Anant Industries Hindustan Unilever
Ads run in Household Products 37,048 3,52,028
Top medium Radio TV

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Household Products advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Anant Industries and Hindustan Unilever, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Anant Industries Hindustan Unilever
TV
none
99.1%
Radio
98.6%
0.3%
Print
1.4%
0.3%
Digital
none
0.3%

What the gap means.

The signals that separate Anant Industries and Hindustan Unilever in Household Products, each drawn from our ad-monitoring sources.

01 The gap between them is 3,14,980 Household Products ads.
02 They buy different media: Anant Industries leans on radio, Hindustan Unilever on TV.
3,14,980

more Household Products ads from Hindustan Unilever than from Anant Industries, about 9.5× as many. The media Anant Industries leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Anant Industries vs Hindustan Unilever.

How many Household Products ads did Anant Industries and Hindustan Unilever run?

Anant Industries 37,048, Hindustan Unilever 3,52,028. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Household Products advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.