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Head to head · Corporate / Brand Image

Adani Group vs World Gold Council

In India's Corporate / Brand Image category, Adani Group ads appeared 51,750 times and World Gold Council ads 33,282 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Adani Group World Gold Council
Ads run in Corporate / Brand Image 51,750 33,282
Top medium TV Digital

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Corporate / Brand Image advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Adani Group and World Gold Council, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Adani Group World Gold Council
TV
66.7%
14.6%
Digital
3.7%
82.6%
Radio
28.3%
none
Print
0.9%
2.7%
Outdoor
0.5%
none

What the gap means.

The signals that separate Adani Group and World Gold Council in Corporate / Brand Image, each drawn from our ad-monitoring sources.

01 The gap between them is 18,468 Corporate / Brand Image ads.
02 They buy different media: Adani Group leans on TV, World Gold Council on digital.
18,468

more Corporate / Brand Image ads from Adani Group than from World Gold Council, about 1.6× as many. The media World Gold Council leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about Adani Group vs World Gold Council.

How many Corporate / Brand Image ads did Adani Group and World Gold Council run?

Adani Group 51,750, World Gold Council 33,282. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Corporate / Brand Image advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.