A brand launch event for an on-demand mechanic app
A service app has nothing to show until someone uses it, so the launch had to create the first proof itself. We produced the brand launch event end to end: stage and backdrop branding carrying the fifteen-minute mechanic promise, the app walkthrough on screen, and photography of the founding team and partners on the day. The assets from the event then seeded the launch announcement across social and press outreach.
The event gave the launch a dated, photographed moment to point at, which is what press and social outreach need. Branding the backdrop rather than only the stage meant every photograph taken in the room carried the proposition, including the ones guests posted themselves.
Execution photography from the campaign, captured site by site as each placement went live.