Case studies · Jewellery
Mia by Tanishq
A store opening announced with a full page press ad
A new showroom needs the city to know two things, that it exists and where. The full page led with the storefront rendered as the hero image, so a reader would recognise the facade when they passed it, and named the location in the headline rather than burying it in the address line. The exchange and making charge offers sat underneath as the reason to come this week, with a QR code to locate the nearest store.
What it delivered
Showing the shopfront rather than the product makes the ad function as a wayfinding cue, and readers recognise the store on the road afterwards. Naming the road in the headline is what turns a brand announcement into a local one.
Format Full page press
Market Sindhu Bhavan Road, Ahmedabad
Message New showroom opening
Execution photography from the campaign, captured site by site as each placement went live.
More work in Jewellery
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