Up Tourism Advertising in India
Up Tourism ads appeared 12,662 times across Indian media, which puts it #283 among Services brands. 8,477 of those were on radio, more than on any other medium. January is its busiest month.
- 36% of its TV airtime runs alongside News Bulletin.
- It runs about 132× more ads in January than in its quietest month.
- Most of its online ads run on Irctc and X (Twitter).
Where its ads run.
Up Tourism splits its measured ads across 4 media, and radio leads at 67%. The dashed line shows what a typical Services brand does.
Each bar is the share of Up Tourism's ads that ran on that medium. The dashed line is the average across all Services brands.
Where it airs on TV.
ads on Argus, the TV channel it advertises on most.
This is the number of ads Up Tourism ran on each channel.
The genres it leans on.
Each figure is the share of Up Tourism's TV airtime that ran alongside that kind of programme.
A clear airing peak around 1 AM.
Up Tourism's airings cluster around 01:30-01:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Up Tourism's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Monday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Up Tourism's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Up Tourism ran for each product.
A geographic footprint, led by Lucknow.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
The Services field, measured.
Up Tourism ranks #283 of 1,97,910 advertisers in Services, counted by how many ads each one ran. These counts cover Services advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Up Tourism's media.
How many ads did Up Tourism run in India?
A Up Tourism ad appeared 12,662 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #283 among Services brands.
Where did Up Tourism's ads run?
Up Tourism ran 8,477 ads on radio, 3,759 ads on TV, 344 ads on print and 82 ads on digital.
Which TV channels did Up Tourism advertise on?
Up Tourism ran 2,689 ads on Argus, more than on any other channel. Next come Tlc HD World and Animal Planet HD.
What kind of TV programmes did Up Tourism advertise around?
36% of Up Tourism's television ads ran alongside news bulletin programming.
When did Up Tourism advertise the most?
Up Tourism ran the most ads in January and the fewest around June.
Campaigns we have run for brands like Up Tourism
A campaign we planned, booked and photographed for another advertiser in Services, run by the same team and the same process you would work with.
Auto hoods and an LED van carrying the housing subsidy message in Gujarati
The home loan subsidy under PMAY-U 2.0 is worth up to Rs 1.8 lakh, which is a number worth reading twice, so the plan put it where people are stationary or slow. Auto-rickshaw hoods carried it in Gujarati through residential and market roads, and a mobile LED van worked the busier market streets where a moving screen holds attention a static panel does not. Both carried the co-branded scheme mark, so the offer read as a government scheme rather than a sales claim.
Autos put the message at eye level in traffic and in lanes a hoarding cannot reach, while the LED van concentrated the same message where footfall is densest. Running the subsidy figure in Gujarati rather than English kept it legible to the households the scheme is aimed at.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Services
Travel and tourism advertising in India
Print is the sector’s leading medium, taking 90.6% of ad spend over the 12 months to September 2025. Veena Patil Hospitality leads on 12.6% of that spend, 78.1% of the sector’s ads run on digital, and 1,197 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 17% on the opening quarter.
Up 156% on the opening quarter.
Down 63% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 90.6% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Pilani Soft Labs leads the medium
Television carries 7.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Pilani Soft Labs holds 27.0% of the medium’s spend and the top ten advertisers hold 81.3%.
News Bulletin takes 32.2%, the largest single share.
Prime time takes 31.6%, the largest single share.
English takes 56.0%, the largest single share.
56 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Pilani Soft Labs led television in January 2026, on 27.0% of the medium’s spend, from 43 advertisers active.
Print: Veena Patil Hospitality leads the medium
Print carries 90.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Veena Patil Hospitality holds 13.3% of the medium’s spend and the top ten advertisers hold 57.3%.
West zone takes 44.6%, the largest single share.
Bennett, Coleman takes 20.7%, the largest single share.
Mumbai takes 11.6%, the largest single share.
Gujarat Samachar carried the most print ads over the 12 months to September 2025.
1,462 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Veena Patil Hospitality led print in January 2026, on 13.3% of the medium’s spend, from 450 advertisers active.
Radio: Goa Tourism Development leads the medium
Radio carries 1.5% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Goa Tourism Development holds 41.6% of the medium’s spend and the top ten advertisers hold 90.5%.
West zone takes 38.4%, the largest single share.
Prime time takes 34.3%, the largest single share.
Radio Mirchi carried the most radio ads over the 12 months to September 2025.
60 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Goa Tourism Development led radio in January 2026, on 41.6% of the medium’s spend, from 30 advertisers active.
Digital: Airbnb leads the medium
Digital carries 78.1% of the sector’s ads over the 12 months to September 2025. In January 2026, Airbnb holds 11.1% of the medium’s spend and the top ten advertisers hold 54.9%.
YouTube takes 2.0%, the largest single share.
Display takes 89.4%, the largest single share.
Desktop Display takes 57.2%, the largest single share.
2,826 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Airbnb led digital in January 2026, on 11.1% of the medium’s spend, from 762 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 90.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Veena Patil Hospitality leads the sector on 12.6% of that spend.
The sector ran 31,543 ads from 1,197 advertisers in January 2026.
78.1% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 117 against an opening quarter of 100.
News Bulletin carries 32.2% of the sector’s TV ads.
West zone carries 44.6% of the sector’s print spend.
West zone carries 38.4% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?