Qantas Airways Advertising in India
Qantas Airways ads appeared 13,715 times across Indian media, which puts it #226 among Services brands. 10,054 of those were on digital, more than on any other medium. September is its busiest month.
- 73% of its ads run online.
- 38% of its TV airtime runs alongside Feature Films.
- It runs about 35× more ads in September than in its quietest month.
Where its ads run.
Qantas Airways splits its measured ads across 2 media, and digital leads at 73%. The dashed line shows what a typical Services brand does.
Each bar is the share of Qantas Airways's ads that ran on that medium. The dashed line is the average across all Services brands.
Where it airs on TV.
ads on Public Music, the TV channel it advertises on most.
This is the number of ads Qantas Airways ran on each channel.
The genres it leans on.
Each figure is the share of Qantas Airways's TV airtime that ran alongside that kind of programme.
A clear airing peak around 7 PM.
Qantas Airways's airings cluster around 19:00-19:29, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Qantas Airways's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Saturday indexes highest, making it the brand's busiest broadcast day.
Language spread shows how local, or how national, the buy really is.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Qantas Airways's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Qantas Airways ran for each product.
0.1% of Services voice.
Qantas Airways accounts for 0.1% of all measured Services advertising, ranked #226 of 1,97,910 advertisers tracked in the category.
The Services field, measured.
Qantas Airways ranks #226 of 1,97,910 advertisers in Services, counted by how many ads each one ran. These counts cover Services advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Qantas Airways's media.
How many ads did Qantas Airways run in India?
A Qantas Airways ad appeared 13,715 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #226 among Services brands.
Where did Qantas Airways's ads run?
Qantas Airways ran 10,054 ads on digital and 3,661 ads on TV.
Which TV channels did Qantas Airways advertise on?
Qantas Airways ran 274 ads on Public Music, more than on any other channel. Next come Udaya Music and Colors Infinity SD.
What kind of TV programmes did Qantas Airways advertise around?
38% of Qantas Airways's television ads ran alongside feature films programming.
When did Qantas Airways advertise the most?
Qantas Airways ran the most ads in September and the fewest around February.
Campaigns we have run for brands like Qantas Airways
A campaign we planned, booked and photographed for another advertiser in Services, run by the same team and the same process you would work with.
Auto hoods and an LED van carrying the housing subsidy message in Gujarati
The home loan subsidy under PMAY-U 2.0 is worth up to Rs 1.8 lakh, which is a number worth reading twice, so the plan put it where people are stationary or slow. Auto-rickshaw hoods carried it in Gujarati through residential and market roads, and a mobile LED van worked the busier market streets where a moving screen holds attention a static panel does not. Both carried the co-branded scheme mark, so the offer read as a government scheme rather than a sales claim.
Autos put the message at eye level in traffic and in lanes a hoarding cannot reach, while the LED van concentrated the same message where footfall is densest. Running the subsidy figure in Gujarati rather than English kept it legible to the households the scheme is aimed at.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Services
Travel and tourism advertising in India
Print is the sector’s leading medium, taking 90.6% of ad spend over the 12 months to September 2025. Veena Patil Hospitality leads on 12.6% of that spend, 78.1% of the sector’s ads run on digital, and 1,197 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 17% on the opening quarter.
Up 156% on the opening quarter.
Down 63% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 90.6% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Pilani Soft Labs leads the medium
Television carries 7.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Pilani Soft Labs holds 27.0% of the medium’s spend and the top ten advertisers hold 81.3%.
News Bulletin takes 32.2%, the largest single share.
Prime time takes 31.6%, the largest single share.
English takes 56.0%, the largest single share.
56 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Pilani Soft Labs led television in January 2026, on 27.0% of the medium’s spend, from 43 advertisers active.
Print: Veena Patil Hospitality leads the medium
Print carries 90.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Veena Patil Hospitality holds 13.3% of the medium’s spend and the top ten advertisers hold 57.3%.
West zone takes 44.6%, the largest single share.
Bennett, Coleman takes 20.7%, the largest single share.
Mumbai takes 11.6%, the largest single share.
Gujarat Samachar carried the most print ads over the 12 months to September 2025.
1,462 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Veena Patil Hospitality led print in January 2026, on 13.3% of the medium’s spend, from 450 advertisers active.
Radio: Goa Tourism Development leads the medium
Radio carries 1.5% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Goa Tourism Development holds 41.6% of the medium’s spend and the top ten advertisers hold 90.5%.
West zone takes 38.4%, the largest single share.
Prime time takes 34.3%, the largest single share.
Radio Mirchi carried the most radio ads over the 12 months to September 2025.
60 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Goa Tourism Development led radio in January 2026, on 41.6% of the medium’s spend, from 30 advertisers active.
Digital: Airbnb leads the medium
Digital carries 78.1% of the sector’s ads over the 12 months to September 2025. In January 2026, Airbnb holds 11.1% of the medium’s spend and the top ten advertisers hold 54.9%.
YouTube takes 2.0%, the largest single share.
Display takes 89.4%, the largest single share.
Desktop Display takes 57.2%, the largest single share.
2,826 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Airbnb led digital in January 2026, on 11.1% of the medium’s spend, from 762 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 90.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Veena Patil Hospitality leads the sector on 12.6% of that spend.
The sector ran 31,543 ads from 1,197 advertisers in January 2026.
78.1% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 117 against an opening quarter of 100.
News Bulletin carries 32.2% of the sector’s TV ads.
West zone carries 44.6% of the sector’s print spend.
West zone carries 38.4% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?