Nykaa E-Retail Advertising in India
Nykaa E-Retail ads appeared 28,477 times across Indian media, which puts it #87 among Services brands. 24,212 of those were on digital, more than on any other medium. July is its busiest month.
- 85% of its ads run online.
- It runs about 5× more ads in July than in its quietest month.
- It accounts for 0.1% of all Services ads, which makes it #87 in the category.
Where its ads run.
Nykaa E-Retail splits its measured ads across 4 media, and digital leads at 85%. The dashed line shows what a typical Services brand does.
Each bar is the share of Nykaa E-Retail's ads that ran on that medium. The dashed line is the average across all Services brands.
Where it airs on TV.
ads on Zoom, the TV channel it advertises on most.
This is the number of ads Nykaa E-Retail ran on each channel.
The genres it leans on.
Each figure is the share of Nykaa E-Retail's TV airtime that ran alongside that kind of programme.
A clear airing peak around 7 PM.
Nykaa E-Retail's airings cluster around 19:30-19:59, with the deepest reach concentrated in a narrow window.
Each spoke is the share of Nykaa E-Retail's airings in that part of the day. The longer the spoke, the busier the slot.
When, and in which languages.
Saturday indexes highest, making it the brand's busiest broadcast day.
The digital footprint.
The display-vs-video balance signals whether the buy is reach-first or premium-attention.
What it advertises.
leads Nykaa E-Retail's products by ad volume. The mix below shows how the rest of its ads split.
This is the number of ads Nykaa E-Retail ran for each product.
A geographic footprint, led by Mumbai.
City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.
0.1% of Services voice.
Nykaa E-Retail accounts for 0.1% of all measured Services advertising, ranked #87 of 1,97,910 advertisers tracked in the category.
The Services field, measured.
Nykaa E-Retail ranks #87 of 1,97,910 advertisers in Services, counted by how many ads each one ran. These counts cover Services advertising only, so they are smaller than a brand's national total.
The whole shape, in one picture.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Nykaa E-Retail's media.
How many ads did Nykaa E-Retail run in India?
A Nykaa E-Retail ad appeared 28,477 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #87 among Services brands.
Where did Nykaa E-Retail's ads run?
Nykaa E-Retail ran 24,212 ads on digital, 3,974 ads on TV, 169 ads on radio and 122 ads on print.
Which TV channels did Nykaa E-Retail advertise on?
Nykaa E-Retail ran 282 ads on Zoom, more than on any other channel. Next come Showbox and 9x Tashan.
What kind of TV programmes did Nykaa E-Retail advertise around?
25% of Nykaa E-Retail's television ads ran alongside drama / soap programming.
When did Nykaa E-Retail advertise the most?
Nykaa E-Retail ran the most ads in July and the fewest around August.
Campaigns we have run for brands like Nykaa E-Retail
A campaign we planned, booked and photographed for another advertiser in Services, run by the same team and the same process you would work with.
Cart branding working the S.G. Highway day and night
A restaurant hoarding shows one dish; a cart panel can show the whole menu, because the reader is close enough to study it. The carts carried the combo range as a grid with prices implied by the photography, the dine-in, takeaway, delivery and catering services listed down the side, and both the new S.G. Highway outlet and the Kalupur main branch with their numbers. They were positioned through the day and left working the lit junctions after dark.
Showing the menu rather than a single hero dish lets the format answer what is on offer, which is the question that decides a meal. Working the same junctions after dark reached the dinner audience, the daypart the outlet most needed.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Services
Travel and tourism advertising in India
Print is the sector’s leading medium, taking 90.6% of ad spend over the 12 months to September 2025. Veena Patil Hospitality leads on 12.6% of that spend, 78.1% of the sector’s ads run on digital, and 1,197 advertisers were still active in January 2026.
Where the volume moved, quarter by quarter
Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.
Up 17% on the opening quarter.
Up 156% on the opening quarter.
Down 63% on the opening quarter.
Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.
The preferred medium
Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 90.6% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.
A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.
How many advertisers each medium carries
Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.
Television: Pilani Soft Labs leads the medium
Television carries 7.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Pilani Soft Labs holds 27.0% of the medium’s spend and the top ten advertisers hold 81.3%.
News Bulletin takes 32.2%, the largest single share.
Prime time takes 31.6%, the largest single share.
English takes 56.0%, the largest single share.
56 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.
Pilani Soft Labs led television in January 2026, on 27.0% of the medium’s spend, from 43 advertisers active.
Print: Veena Patil Hospitality leads the medium
Print carries 90.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Veena Patil Hospitality holds 13.3% of the medium’s spend and the top ten advertisers hold 57.3%.
West zone takes 44.6%, the largest single share.
Bennett, Coleman takes 20.7%, the largest single share.
Mumbai takes 11.6%, the largest single share.
Gujarat Samachar carried the most print ads over the 12 months to September 2025.
1,462 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.
Veena Patil Hospitality led print in January 2026, on 13.3% of the medium’s spend, from 450 advertisers active.
Radio: Goa Tourism Development leads the medium
Radio carries 1.5% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Goa Tourism Development holds 41.6% of the medium’s spend and the top ten advertisers hold 90.5%.
West zone takes 38.4%, the largest single share.
Prime time takes 34.3%, the largest single share.
Radio Mirchi carried the most radio ads over the 12 months to September 2025.
60 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.
Goa Tourism Development led radio in January 2026, on 41.6% of the medium’s spend, from 30 advertisers active.
Digital: Airbnb leads the medium
Digital carries 78.1% of the sector’s ads over the 12 months to September 2025. In January 2026, Airbnb holds 11.1% of the medium’s spend and the top ten advertisers hold 54.9%.
YouTube takes 2.0%, the largest single share.
Display takes 89.4%, the largest single share.
Desktop Display takes 57.2%, the largest single share.
2,826 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.
Airbnb led digital in January 2026, on 11.1% of the medium’s spend, from 762 advertisers active.
Every medium peaks in a different season
The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.
Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.
What the data tells us
Print takes 90.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.
Veena Patil Hospitality leads the sector on 12.6% of that spend.
The sector ran 31,543 ads from 1,197 advertisers in January 2026.
78.1% of the sector’s ads run on digital.
Print ad volume ended the 12 months to September 2025 at 117 against an opening quarter of 100.
News Bulletin carries 32.2% of the sector’s TV ads.
West zone carries 44.6% of the sector’s print spend.
West zone carries 38.4% of the sector’s radio spend.
Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →
Updated March 2026. Want this brand's plan turned into a campaign?