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Grab Company Advertising in India

TLDR

Grab Company ads appeared 14,940 times across Indian media, which puts it #188 among Services brands. 14,940 of those were on digital, more than on any other medium. June is its busiest month.

  • 100% of its ads run online.
  • It runs about 14× more ads in June than in its quietest month.
  • It accounts for 0.1% of all Services ads, which makes it #188 in the category.
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Monthly ad-volume trajectory
Last 16 months · the tallest point is its busiest month
14×
peak vs trough
Jun'25
Oct'24Jun'25Mar'26
Ads run
14,940
times an ad appeared
Category rank
#188
of 197910 in Services
Share of category ads
0.1%
of every Services ad
Media used
1
of 5 tracked media
Top medium
Digital
100% of its ads
Peak month
June
seasonal high

Where its ads run.

Grab Company splits its measured ads across 1 medium, and digital leads at 100%. The dashed line shows what a typical Services brand does.

What this means

Each bar is the share of Grab Company's ads that ran on that medium. The dashed line is the average across all Services brands.

Medium % of its ads
Digital
100%
Grab Company Average across Services brands

The digital footprint.

Creative mix
97% Display
3% Video

The display-vs-video balance signals whether the buy is reach-first or premium-attention.

Where the ads run (online)Ads run
01
YouTubeyoutube.com
510
02
Tripadvisortripadvisor.in
255
03
Ufreegamesufreegames.com
201
04
Rediffrediff.com
165
05
Retrogamesretrogames.cc
146
06
Geometrygamegeometrygame.org
131
07
Ixigoixigo.com
127
08
Mapsofindiamapsofindia.com
116
Formats & placements
Mobile Display
10,477
Desktop Display
3,382
In APP Display
562
Mobile Video
293
Desktop Video
136
Facebook Display
32

What it advertises.

Headline product
Grab.Com

leads Grab Company's products by ad volume. The mix below shows how the rest of its ads split.

What this means

This is the number of ads Grab Company ran for each product.

01
Grab.Com
14,940
Brand DNA

Grab Company advertises across 1 of the 5 media we track, and its ad-intensity score reflects how consistently it stays on air.

Digital-firstSingle-mediumSeasonal
Ad-intensity score
9 / 100

A composite of reach, frequency, media breadth and how consistently the brand stays on air.

0.1% of Services voice.

Grab Company accounts for 0.1% of all measured Services advertising, ranked #188 of 1,97,910 advertisers tracked in the category.

#188
Category rank
1,97,910
Advertisers tracked
Each dot = 1% of all Services ad voice

The Services field, measured.

 AdvertiserShare of the leaderAds run
01
10,48,271
02
4,82,839
05
1,94,324
06
1,70,794
07
1,54,277
09
Grab Company This brand
14,940
What this means

Grab Company ranks #188 of 1,97,910 advertisers in Services, counted by how many ads each one ran. These counts cover Services advertising only, so they are smaller than a brand's national total.

The whole shape, in one picture.

DigitalTVTop genrePrintRadio
Grab Company Average across Services brands
AxisGrabServices
Digital10050
TV014
Top genre022
Print03
Radio032
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Inside the report
01 TV channels
02 Programme genres
03 Daypart timing
04 Language & weekday
05 Digital footprint
06 Products
07 The India map
+ 9 more sections →

The short answers.

Optimised for the questions people, and AI engines, actually ask about Grab Company's media.

How many ads did Grab Company run in India?

A Grab Company ad appeared 14,940 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #188 among Services brands.

Where did Grab Company's ads run?

Grab Company ran 14,940 ads on digital.

When did Grab Company advertise the most?

Grab Company ran the most ads in June and the fewest around January.

Services

Campaigns we have run for brands like Grab Company

A campaign we planned, booked and photographed for another advertiser in Services, run by the same team and the same process you would work with.

Tamilnad Mercantile Bank · BFSI (Banking, Finance & Insurance)

Small-format deposit ads in the Gujarati dailies

A deposit scheme is bought on one number, so the unit did not need size, it needed placement and repetition. Small-format ads ran in Gujarat Samachar and Divya Bhaskar leading with the 567 day scheme and its 7.75 per cent rate, with a QR code and a toll free number so a reader could act without leaving the page. Buying small units in the two largest Gujarati dailies bought frequency in the market rather than one large appearance.

What it delivered

Rate shoppers compare, so being present repeatedly in the papers they read matters more than dominating a single issue. The QR code turned a print unit into a measurable route, which is unusual for a small-format press buy.

Format Small-format press
Publications Gujarat Samachar, Divya Bhaskar
Response QR code and toll free
Tamilnad Mercantile Bank deposit scheme ad with a QR code in a Gujarati daily
The same TMB rate-led unit as it appeared in Divya Bhaskar

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Travel and tourism advertising in India

Print is the sector’s leading medium, taking 90.6% of ad spend over the 12 months to September 2025. Veena Patil Hospitality leads on 12.6% of that spend, 78.1% of the sector’s ads run on digital, and 1,197 advertisers were still active in January 2026.

Trends and detail: the 12 months to September 2025Latest period: January 2026Television, print, radio and digitalTAM Media Research, via EP Insights
90.6%
Print share of spend
the sector’s most used medium over the 12 months to September 2025
31,543
Ads in January 2026
across all four media
1,197
Advertisers
active in January 2026
78.1%
Of ads on digital
digital is counted by ads, not spend

Where the volume moved, quarter by quarter

Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.

Print +17%
0
40
90
130
100
135
76
117
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 17% on the opening quarter.

Digital +156%
0
80
160
240
100
164
237
256
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 156% on the opening quarter.

Radio −63%
0
40
90
130
100
69
59
37
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Down 63% on the opening quarter.

Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.

The preferred medium

90.6% is print

Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 90.6% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.

Print 90.6%
Television 7.9%
Radio 1.5%

A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.

How many advertisers each medium carries

Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.

0
200
400
600
719
796
616
738
1265
1135
1205
1159
51
50
32
40
PrintDigitalRadio
Y2022 Y2023 Y2024

Television: Pilani Soft Labs leads the medium

Television carries 7.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Pilani Soft Labs holds 27.0% of the medium’s spend and the top ten advertisers hold 81.3%.

Top advertiser
Pilani Soft Labs
27.0% of the sector’s television spend in January 2026
Top 10 concentration
81.3%
of the sector’s television spend sits with ten advertisers
Advertiser count
43
active on television in January 2026
Preferred channel genres Share of TV ads · the 12 months to September 2025
32.2% is news bulletin
News Bulletin 32.2%
Cookery 14.7%
Feature Films 10.1%
Drama & soap 7.2%
All others 35.8%

News Bulletin takes 32.2%, the largest single share.

Preferred time bands Share of TV ads · the 12 months to September 2025
31.6% is prime time
Prime time 31.6%
Afternoon 21.3%
Morning 14.6%
Early morning 12.5%
All others 20.0%

Prime time takes 31.6%, the largest single share.

Languages aired Share of TV ads · the 12 months to September 2025
56.0% is english
English 56.0%
Tamil 21.0%
Malayalam 7.1%
Marathi 4.2%
All others 11.7%

English takes 56.0%, the largest single share.

Advertisers seen only in this sector 56 advertisers
01 Trivago
02 Travelxp
03 Telangana Tourism
04 Brightsun Travel
05 St Kitts Tourism Authority
06 Ebix Travels
07 Guyana Tourism
08 Saint Lucia Tourism Authority
09 Corporation For Travel Promotion
10 Trawel Mart World Tours

56 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.

January 2026

Pilani Soft Labs led television in January 2026, on 27.0% of the medium’s spend, from 43 advertisers active.

81.3%
Top 10 share
1,881
Ads tracked
56
Sector-only advertisers

Print: Veena Patil Hospitality leads the medium

Print carries 90.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Veena Patil Hospitality holds 13.3% of the medium’s spend and the top ten advertisers hold 57.3%.

Top advertiser
Veena Patil Hospitality
13.3% of the sector’s print spend in January 2026
Top 10 concentration
57.3%
of the sector’s print spend sits with ten advertisers
Advertiser count
450
active on print in January 2026
Zone-wise share Share of print spend · the 12 months to September 2025
44.6% is west zone
West zone 44.6%
North zone 24.4%
East zone 17.0%
South zone 14.0%

West zone takes 44.6%, the largest single share.

Publication groups Share of print spend · the 12 months to September 2025
20.7% is bennett, coleman
Bennett, Coleman 20.7%
The Hindustan Times 12.2%
Abp 10.9%
Dainik Bhaskar Group Of Pubs 9.1%
All others 47.1%

Bennett, Coleman takes 20.7%, the largest single share.

Leading markets Share of print ads · the 12 months to September 2025
11.6% is mumbai
Mumbai 11.6%
Ahmedabad 9.4%
Rajkot 6.3%
Hyderabad 3.8%
All others 68.9%

Mumbai takes 11.6%, the largest single share.

Most used publications Share of print ads · the 12 months to September 2025
01 Gujarat Samachar 11.6%
02 Sandesh 5.2%
03 Loksatta 3.2%
04 Divya Bhaskar 2.6%
05 Mumbai Samachar 2.3%

Gujarat Samachar carried the most print ads over the 12 months to September 2025.

Advertisers seen only in this sector 1,462 advertisers
01 Oravel Stays
02 D Pauls Travel & Tours
03 Sri Tripur Tirth Yatra Seva Samiti
04 R V Tours & Travels
05 Star Tours & Holidays
06 Adigas Yatra
07 Travelixa
08 Mango Holidays
09 Switzerland Tourism
10 Girikand Travels

1,462 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.

January 2026

Veena Patil Hospitality led print in January 2026, on 13.3% of the medium’s spend, from 450 advertisers active.

57.3%
Top 10 share
1,988
Ads tracked
1,462
Sector-only advertisers

Radio: Goa Tourism Development leads the medium

Radio carries 1.5% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Goa Tourism Development holds 41.6% of the medium’s spend and the top ten advertisers hold 90.5%.

Top advertiser
Goa Tourism Development
41.6% of the sector’s radio spend in January 2026
Top 10 concentration
90.5%
of the sector’s radio spend sits with ten advertisers
Advertiser count
30
active on radio in January 2026
Zone-wise share Share of radio spend · the 12 months to September 2025
38.4% is west zone
West zone 38.4%
East zone 30.3%
North zone 19.6%
South zone 11.8%

West zone takes 38.4%, the largest single share.

Preferred time bands Share of radio ads · the 12 months to September 2025
34.3% is prime time
Prime time 34.3%
Morning 22.7%
Afternoon 16.8%
Early morning 16.4%
All others 9.8%

Prime time takes 34.3%, the largest single share.

Stations used for advertising Share of radio ads · the 12 months to September 2025
01 Radio Mirchi 12.2%
02 Radio One 11.2%
03 My FM 10.5%
04 Big FM 8.1%
05 Radio City 7.8%

Radio Mirchi carried the most radio ads over the 12 months to September 2025.

Advertisers seen only in this sector 60 advertisers
01 Oravel Stays
02 Akshar Travels
03 Ministry Of Tourism (Sultanate Of Oman)
04 Akshar Management
05 Jd World Tours
06 Haryana Tourism
07 Sanjay Travels
08 Star Tours & Holidays
09 Delhi Airport Metro Express
10 Believe Tours & Travels

60 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.

January 2026

Goa Tourism Development led radio in January 2026, on 41.6% of the medium’s spend, from 30 advertisers active.

90.5%
Top 10 share
13,794
Ads tracked
60
Sector-only advertisers

Digital: Airbnb leads the medium

Digital carries 78.1% of the sector’s ads over the 12 months to September 2025. In January 2026, Airbnb holds 11.1% of the medium’s spend and the top ten advertisers hold 54.9%.

Top advertiser
Airbnb
11.1% of the sector’s digital spend in January 2026
Top 10 concentration
54.9%
of the sector’s digital spend sits with ten advertisers
Advertiser count
762
active on digital in January 2026
Leading publishers Share of digital ads · the 12 months to September 2025
2.0% is youtube
YouTube 2.0%
Facebook 1.8%
Cricbuzz 0.5%
Rediff 0.4%
All others 95.3%

YouTube takes 2.0%, the largest single share.

Creative formats Share of digital ads · the 12 months to September 2025
89.4% is display
Display 89.4%
Video 10.6%

Display takes 89.4%, the largest single share.

Digital channels Share of digital ads · the 12 months to September 2025
57.2% is desktop display
Desktop Display 57.2%
Mobile Display 29.4%
Desktop Video 7.8%
Mobile Video 2.0%
All others 3.6%

Desktop Display takes 57.2%, the largest single share.

Advertisers seen only in this sector 2,826 advertisers
01 The Priceline Group
02 Expedia Online Travel Services
03 Skyscanner
04 Agoda
05 Travala.Com
06 Cleartrip Travel Services Private
07 Tirun Travel Marketing
08 Norwegian Cruise Line
09 Qatar Tourism
10 Airbnb

2,826 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.

January 2026

Airbnb led digital in January 2026, on 11.1% of the medium’s spend, from 762 advertisers active.

54.9%
Top 10 share
13,880
Ads tracked
2,826
Sector-only advertisers

Every medium peaks in a different season

The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.

JanFebMarAprMayJunJulAugSepOctNovDec
Radio
Digital
Television
Print
Peak advertising window Off-peak
Busiest days of the week the 12 months to September 2025
Television Heaviest on Saturday and Sunday

Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.

What the data tells us

01

Print takes 90.6% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.

02

Veena Patil Hospitality leads the sector on 12.6% of that spend.

03

The sector ran 31,543 ads from 1,197 advertisers in January 2026.

04

78.1% of the sector’s ads run on digital.

05

Print ad volume ended the 12 months to September 2025 at 117 against an opening quarter of 100.

06

News Bulletin carries 32.2% of the sector’s TV ads.

07

West zone carries 44.6% of the sector’s print spend.

08

West zone carries 38.4% of the sector’s radio spend.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →

Updated March 2026. Want this brand's plan turned into a campaign?