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Defence Public Sch Advertising in India

TLDR

Defence Public Sch ads appeared 11,486 times across Indian media, which puts it #39 among Education brands. 11,481 of those were on radio, more than on any other medium. February is its busiest month.

  • It runs about 7× more ads in February than in its quietest month.
  • It accounts for 0.3% of all Education ads, which makes it #39 in the category.
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Monthly ad-volume trajectory
Last 11 months · the tallest point is its busiest month
7×
peak vs trough
Mar'25
Dec'24May'25Mar'26
Ads run
11,486
times an ad appeared
Category rank
#39
of 45568 in Education
Share of category ads
0.3%
of every Education ad
Media used
1
of 5 tracked media
Top medium
Radio
100% of its ads
Peak month
February
seasonal high

Where its ads run.

Defence Public Sch splits its measured ads across 1 medium, and radio leads at 100%. The dashed line shows what a typical Education brand does.

What this means

Each bar is the share of Defence Public Sch's ads that ran on that medium. The dashed line is the average across all Education brands.

Medium % of its ads
Radio
100%
Defence Public Sch Average across Education brands

What it advertises.

Headline product
Defence Public Sch-Sh

leads Defence Public Sch's products by ad volume. The mix below shows how the rest of its ads split.

What this means

This is the number of ads Defence Public Sch ran for each product.

01
Defence Public Sch-Sh
11,486
Brand DNA

Defence Public Sch advertises across 1 of the 5 media we track, and its ad-intensity score reflects how consistently it stays on air.

Single-mediumHyper-local
Ad-intensity score
23 / 100

A composite of reach, frequency, media breadth and how consistently the brand stays on air.

A geographic footprint, led by Jaipur.

Jaipur
Jaipur
9,843

City figures cover print, radio and outdoor, the media bought market by market. Television and digital are bought nationally.

0.3% of Education voice.

Defence Public Sch accounts for 0.3% of all measured Education advertising, ranked #39 of 45,568 advertisers tracked in the category.

#39
Category rank
45,568
Advertisers tracked
Each dot = 1% of all Education ad voice

The Education field, measured.

 AdvertiserShare of the leaderAds run
02
71,109
03
62,351
09
Defence Public Sch This brand
11,486
What this means

Defence Public Sch ranks #39 of 45,568 advertisers in Education, counted by how many ads each one ran. These counts cover Education advertising only, so they are smaller than a brand's national total.

The whole shape, in one picture.

DigitalTVTop genrePrintRadio
Defence Public Sch Average across Education brands
AxisDefenceEducation
Digital031
TV015
Top genre048
Print013
Radio10041
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Inside the report
01 TV channels
02 Programme genres
03 Daypart timing
04 Language & weekday
05 Digital footprint
06 Products
07 The India map
+ 9 more sections →

The short answers.

Optimised for the questions people, and AI engines, actually ask about Defence Public Sch's media.

How many ads did Defence Public Sch run in India?

A Defence Public Sch ad appeared 11,486 times across Indian TV, radio, print, online and outdoor. Each one is a single spot, insertion or placement, not a separate campaign. That puts it #39 among Education brands.

Where did Defence Public Sch's ads run?

Defence Public Sch ran 11,481 ads on radio.

When did Defence Public Sch advertise the most?

Defence Public Sch ran the most ads in February and the fewest around July.

Education

Campaigns we have run for brands like Defence Public Sch

A campaign we planned, booked and photographed for another advertiser in Education, run by the same team and the same process you would work with.

University of Bath · Education

Campus and student content for the India recruitment market

International recruitment turns on two questions a prospectus answers badly: what the place actually looks like, and whether students like me go there. The content set answered both. Campus and city photography showed Bath as a student would meet it, and group photography of Indian offer holders and scholarship students gave the audience people to recognise. The assets were produced for the India recruitment calendar rather than for general marketing.

What it delivered

Showing current Indian students alongside the campus removes the distance that stock imagery leaves in place. Producing it as a set rather than a single film gave the recruitment team material to run across the whole application season.

Format Photography and content
Market India recruitment
Subjects Campus city and offer holders
Photography of the University of Bath campus city produced for the India recruitment market
Group photograph of Indian offer holders and scholarship students for the University of Bath

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Education advertising in India

Print is the sector’s leading medium, taking 97.7% of ad spend over the 12 months to September 2025. Allen Career Inst leads on 4.4% of that spend, 27.7% of the sector’s ads run on digital, and 9,261 advertisers were still active in January 2026.

Trends and detail: the 12 months to September 2025Latest period: January 2026Television, print, radio and digitalTAM Media Research, via EP Insights
97.7%
Print share of spend
the sector’s most used medium over the 12 months to September 2025
144,174
Ads in January 2026
across all four media
9,261
Advertisers
active in January 2026
27.7%
Of ads on digital
digital is counted by ads, not spend

Where the volume moved, quarter by quarter

Ad volume indexed against the opening quarter = 100, inside one collection batch. The 2026 exports are not on the same footing, so the trend stays within the 12 months to September 2025 rather than crossing that boundary.

Print +126%
0
80
160
240
100
159
263
226
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 126% on the opening quarter.

Digital +17%
0
40
90
130
100
90
121
117
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 17% on the opening quarter.

Radio +143%
0
130
260
390
100
224
485
243
YOct-Dec 24YJan-Mar 25YApr-Jun 25YJul-Sep 25

Up 143% on the opening quarter.

Ads recorded per quarter across the 12 months to September 2025, indexed to Oct-Dec 24. Media with too few ads to compare are left out.

The preferred medium

97.7% is print

Print captured the highest share of the sector’s ad spend over the 12 months to September 2025, at 97.7% of estimated television, print and radio spend. Digital sits outside this split because TAM prices it on a different scale; it is reported by ad count instead.

Print 97.7%
Television 1.3%
Radio 0.9%

A plan that skips print buys a smaller share of this category’s voice than the headline spend suggests.

How many advertisers each medium carries

Advertisers active on each medium, quarter by quarter across the 12 months to September 2025.

0
200
400
600
9244
11137
13046
12668
5860
6036
6294
6130
277
437
671
426
PrintDigitalRadio
Y2022 Y2023 Y2024

Television: ITV Network leads the medium

Television carries 1.3% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, ITV Network holds 31.3% of the medium’s spend and the top ten advertisers hold 74.7%.

Top advertiser
ITV Network
31.3% of the sector’s television spend in January 2026
Top 10 concentration
74.7%
of the sector’s television spend sits with ten advertisers
Advertiser count
184
active on television in January 2026
Preferred channel genres Share of TV ads · the 12 months to September 2025
74.6% is news bulletin
News Bulletin 74.6%
Interviews & discussion 4.5%
Film Songs 2.9%
Religious & devotional 2.2%
All others 15.8%

News Bulletin takes 74.6%, the largest single share.

Preferred time bands Share of TV ads · the 12 months to September 2025
36.4% is prime time
Prime time 36.4%
Afternoon 19.0%
Morning 15.0%
Early morning 12.8%
All others 16.8%

Prime time takes 36.4%, the largest single share.

Languages aired Share of TV ads · the 12 months to September 2025
44.5% is english
English 44.5%
Hindi 24.5%
Malayalam 10.5%
Tamil 5.2%
All others 15.3%

English takes 44.5%, the largest single share.

Advertisers seen only in this sector 419 advertisers
01 ITV Network
02 Sanjeev Kapoor Academy
03 Ibis Intl
04 Mahatma Gandhi Vidya Peetha Trust
05 Vandya International School
06 Isomes (Intl School Of Media And Ent Studies)
07 Ponniamman Educ & Char Trust
08 Bhashyam Educational Inst
09 Republic Media Network
10 Keshava Reddy Educational Inst

419 advertisers ran on television within this sector and nowhere else over the 12 months to September 2025.

January 2026

ITV Network led television in January 2026, on 31.3% of the medium’s spend, from 184 advertisers active.

74.7%
Top 10 share
3,825
Ads tracked
419
Sector-only advertisers

Print: Kiit Education Society leads the medium

Print carries 97.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Kiit Education Society holds 5.4% of the medium’s spend and the top ten advertisers hold 25.6%.

Top advertiser
Kiit Education Society
5.4% of the sector’s print spend in January 2026
Top 10 concentration
25.6%
of the sector’s print spend sits with ten advertisers
Advertiser count
5,760
active on print in January 2026
Zone-wise share Share of print spend · the 12 months to September 2025
50.5% is north zone
North zone 50.5%
West zone 19.2%
South zone 17.8%
East zone 12.5%

North zone takes 50.5%, the largest single share.

Publication groups Share of print spend · the 12 months to September 2025
22.9% is dainik bhaskar group of pubs
Dainik Bhaskar Group Of Pubs 22.9%
Rajasthan Patrika 15.5%
The Hindustan Times 9.3%
Jagran Prakashan 8.3%
All others 44.0%

Dainik Bhaskar Group Of Pubs takes 22.9%, the largest single share.

Leading markets Share of print ads · the 12 months to September 2025
2.6% is new delhi
New Delhi 2.6%
Patna 2.4%
Kolkata 2.4%
Chandigarh 2.1%
All others 90.5%

New Delhi takes 2.6%, the largest single share.

Most used publications Share of print ads · the 12 months to September 2025
01 Dainik Jagran 4.6%
02 Amar Ujala 2.7%
03 Times Of India 2.0%
04 Hindustan 0.9%
05 Dainik Bhaskar 0.9%

Dainik Jagran carried the most print ads over the 12 months to September 2025.

Advertisers seen only in this sector 27,064 advertisers
01 Utkarsh Classes & Edutech
02 Mahayana Theravanda Vajra Budd Rel & Char Trust
03 Spring Board Academy
04 Motion Education
05 Vdk Eduventures
06 S K Educations
07 Univ Of Petro & Energy Studies
08 Lawprep Tutorial
09 Samyak Inst For Civil Services
10 Sri Vaishnav Shik & Parmarthik Nyas

27,064 advertisers ran on print within this sector and nowhere else over the 12 months to September 2025.

January 2026

Kiit Education Society led print in January 2026, on 5.4% of the medium’s spend, from 5,760 advertisers active.

25.6%
Top 10 share
13,761
Ads tracked
27,064
Sector-only advertisers

Radio: Lighthouse Learning leads the medium

Radio carries 0.9% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025. In January 2026, Lighthouse Learning holds 7.1% of the medium’s spend and the top ten advertisers hold 42.5%.

Top advertiser
Lighthouse Learning
7.1% of the sector’s radio spend in January 2026
Top 10 concentration
42.5%
of the sector’s radio spend sits with ten advertisers
Advertiser count
184
active on radio in January 2026
Zone-wise share Share of radio spend · the 12 months to September 2025
45.6% is north zone
North zone 45.6%
West zone 29.7%
South zone 16.8%
East zone 8.0%

North zone takes 45.6%, the largest single share.

Preferred time bands Share of radio ads · the 12 months to September 2025
29.5% is prime time
Prime time 29.5%
Afternoon 22.4%
Morning 22.3%
Evening 13.1%
All others 12.7%

Prime time takes 29.5%, the largest single share.

Stations used for advertising Share of radio ads · the 12 months to September 2025
01 My FM 15.1%
02 Radio Mirchi 12.5%
03 Red FM 10.4%
04 Radio City 6.8%
05 Big FM 4.6%

My FM carried the most radio ads over the 12 months to September 2025.

Advertisers seen only in this sector 890 advertisers
01 Vidyamandir Classes
02 Mahayana Theravanda Vajra Budd Rel & Char Trust
03 Narayana Coaching Centre
04 Univ Of Petro & Energy Studies
05 State Inst Of Hotel Mgmt
06 People Combine Group
07 Saini Intl Sch
08 Shri Educare
09 S S Exhibition & Media
10 Icon Education Society

890 advertisers ran on radio within this sector and nowhere else over the 12 months to September 2025.

January 2026

Lighthouse Learning led radio in January 2026, on 7.1% of the medium’s spend, from 184 advertisers active.

42.5%
Top 10 share
75,138
Ads tracked
890
Sector-only advertisers

Digital: The Inst For Functional Medicine leads the medium

Digital carries 27.7% of the sector’s ads over the 12 months to September 2025. In January 2026, The Inst For Functional Medicine holds 9.8% of the medium’s spend and the top ten advertisers hold 44.3%.

Top advertiser
The Inst For Functional Medicine
9.8% of the sector’s digital spend in January 2026
Top 10 concentration
44.3%
of the sector’s digital spend sits with ten advertisers
Advertiser count
3,669
active on digital in January 2026
Leading publishers Share of digital ads · the 12 months to September 2025
19.1% is youtube
YouTube 19.1%
Facebook 13.6%
Sarvgyan 1.5%
Abplive 1.0%
All others 64.8%

YouTube takes 19.1%, the largest single share.

Creative formats Share of digital ads · the 12 months to September 2025
73.3% is display
Display 73.3%
Video 26.7%

Display takes 73.3%, the largest single share.

Digital channels Share of digital ads · the 12 months to September 2025
41.1% is desktop display
Desktop Display 41.1%
Mobile Display 19.3%
Desktop Video 18.4%
Facebook Display 10.5%
All others 10.7%

Desktop Display takes 41.1%, the largest single share.

Advertisers seen only in this sector 12,196 advertisers
01 Coursera
02 Interviewbit Software Services Lp
03 Iraedu Tech
04 Indian Inst Of Mgmt
05 Outlier.Org
06 Udemy
07 Newton Sch
08 Sunrise Mentors
09 Isb Executive Education
10 Great Lakes E-Learning Services Private

12,196 advertisers ran on digital within this sector and nowhere else over the 12 months to September 2025.

January 2026

The Inst For Functional Medicine led digital in January 2026, on 9.8% of the medium’s spend, from 3,669 advertisers active.

44.3%
Top 10 share
51,450
Ads tracked
12,196
Sector-only advertisers

Every medium peaks in a different season

The four busiest months for each medium across the 12 months to September 2025, the most recent twelve consecutive months TAM holds with full detail.

JanFebMarAprMayJunJulAugSepOctNovDec
Radio
Digital
Television
Print
Peak advertising window Off-peak
Busiest days of the week the 12 months to September 2025
Television Heaviest on Saturday and Friday

Sequencing each medium against its own peak covers the category year end to end, rather than buying one season hard and going quiet.

What the data tells us

01

Print takes 97.7% of the sector’s estimated TV, print and radio ad spend over the 12 months to September 2025.

02

Allen Career Inst leads the sector on 4.4% of that spend.

03

The sector ran 144,174 ads from 9,261 advertisers in January 2026.

04

27.7% of the sector’s ads run on digital.

05

Print ad volume ended the 12 months to September 2025 at 226 against an opening quarter of 100.

06

News Bulletin carries 74.6% of the sector’s TV ads.

07

North zone carries 50.5% of the sector’s print spend.

08

North zone carries 45.6% of the sector’s radio spend.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every number here is a count of ads recorded: how many ads the brand ran and where they ran. We do not publish rupees, because the cost figures in the data are not comparable between TV, radio, print and online. City figures cover print, radio and outdoor, the media bought market by market. Reference lines show the category average. Updated monthly. Full methodology →

Updated March 2026. Want this brand's plan turned into a campaign?