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Head to head · Personal Accessories

G R Thanga Maligai Jewellery vs Joy Alukkas Group

In India's Personal Accessories category, G R Thanga Maligai Jewellery ads appeared 78,916 times and Joy Alukkas Group ads 1,23,403 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric G R Thanga Maligai Jewellery Joy Alukkas Group
Ads run in Personal Accessories 78,916 1,23,403
Top medium Radio Radio

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Personal Accessories advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for G R Thanga Maligai Jewellery and Joy Alukkas Group, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

G R Thanga Maligai Jewellery Joy Alukkas Group
Radio
49.7%
90.8%
TV
39.5%
4.9%
Digital
8%
0.8%
Print
2.8%
3.5%

What the gap means.

The signals that separate G R Thanga Maligai Jewellery and Joy Alukkas Group in Personal Accessories, each drawn from our ad-monitoring sources.

01 The gap between them is 44,487 Personal Accessories ads.
02 Both put most of their Personal Accessories ads on Radio: 50% for G R Thanga Maligai Jewellery and 91% for Joy Alukkas Group.
44,487

more Personal Accessories ads from Joy Alukkas Group than from G R Thanga Maligai Jewellery, about 1.6× as many. The media G R Thanga Maligai Jewellery leaves empty is where the contest is really won.

The short answers.

Optimised for the questions people, and AI engines, ask about G R Thanga Maligai Jewellery vs Joy Alukkas Group.

How many Personal Accessories ads did G R Thanga Maligai Jewellery and Joy Alukkas Group run?

G R Thanga Maligai Jewellery 78,916, Joy Alukkas Group 1,23,403. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Personal Accessories advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.